Craig Bender Email and Phone Number
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Craig Bender personal email
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An expert in digital and linear advertising operations who can effectively work cross functionally to move forward with solutions to improve daily challenges while promoting future inventory and revenue growth. At TripleLift, strategic growth and comprehensive account planning are the cornerstones of my role as Sr. Account Director, where I've consistently surpassed revenue goals by fostering robust partnerships and launching innovative ad formats. Leveraging extensive experience in digital marketing and online campaign management, I've doubled annual spend for a multi-million dollar publisher portfolio and propelled a CTV publisher to a projected $10M in ad spend.My focus on collaboration has been pivotal, working cross-functionally to introduce new CTV ad formats as marketplace differentiators. This dedication to innovation and marketplace development is underscored by a successful track record at Disney Ad Sales, where I contributed significantly to the growth of a $1B programmatic business. The ability to navigate complex technical escalations and drive cross-selling initiatives underscores my commitment to advancing the digital advertising landscape.
Triplelift
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Sr. Account Director - Publisher Client ServicesTriplelift Sep 2023 - PresentNew York, New York, Us• Managed 25 premium publisher accounts driving over $15M of annual revenue across CTV and traditional wed/mobile. Responsible for leading strategic growth, account planning, and overall relationships.• Achieved 100%-110% of each quarterly revenue goal through working with clients on adding additional retail media, data, and innovation products as well as yield optimization around SPO, floors, sources, and strategy.• Launched 4 new partners through cross functional internal partnership including one of the exchange’s highest revenue driving CTV publishers which is set to drive $10M in ad spend in the first year. This included onboarding, launching proprietary ad formats with them, negotiating DSP partnership deals, and collaborating on cross-selling.
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Director Of Marketplace Development, CtvTriplelift Apr 2022 - Sep 2023New York, New York, Us• Lead cross functional teams to launch and grow the company’s CTV business from 0 into a $25M+ annual revenue product line that is growing 50% YoY. This was done through growing and connecting supply and demand, onboarding new partners, and incorporating market feedback to drive sales, marketing, and product strategy. • Conducted a robust voice of the customer process by gathering feedback amongst clients and internal stakeholders including: product, marketing, supply, and demand teams internally and externally to create a new supply and demand marketplace.• Developed pitch to pay process to support new CTV in-scene ad formats as a key marketplace differentiator.
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Senior Manager - Ad Products Solutions And EnablementThe Walt Disney Company Jan 2018 - Mar 2022Burbank, Ca, Us• Created data and measurement solutions for a new beta self service platform, Disney Ad Manager, including pre-bid solutions and performance optimizations contributing to the growth of the $1B programmatic business. • Analyzed, scoped vendors, and provided recommendations for smaller supplemental $10-$20M growth opportunities via podcasting, set top box, newsletter monetization enablement, and other strategic partnerships.• Managed relationships with 3rd party distribution (Amazon, Roku, Apple) advising on deal terms and technical implementation for partnerships valued at $20M-$50M. Resolved any operational/technical challenges as well as identified potential growth opportunities. •Contributed to D&I by helping to create and advise on a new employee group for an under-represented culture which has now grown to 600 members. Worked on a committee to drive virtual programming and education. -
Senior Manager - Ad Operations / Campaign ManagementThe Walt Disney Company Dec 2015 - Dec 2017Burbank, Ca, Us• Managed the overall inventory and optimization for all kids’ ad supported business consistently meeting and exceeding 100%+ of the AOP delivery goals. • Coached and developed the AM/trafficking team of 3 people on ad trafficking, troubleshooting, and client support.• Lead $10M of incremental growth for the Disney ad supported kids business through building monetization requirements, ad policy, and implementation best practice for a consolidated DisneyNOW app as well as driving innovative features such as play along interactive games in VOD.
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Manager - Digital Ad OperationsFox Networks Group Jul 2013 - Dec 2015Century City, Ca, Ca, Us•Streamlined operations through directly leading the implementation of ad serving Hulu, dynamically ad serving video on demand via freewheel/Canoe, and using freewheels RPM order management tool. Worked as primary ad ops liaison for these integrations, developed and documented processes and best practices.•Trained the entire national ops, sales, and pricing and planning team on new integrations to ensure flawless operational execution. •Strategized with senior executives across various divisions on key operational improvements to help grow the business exponentially through the use of advanced ad products, programmatic fill, frequency capping, industry categorization, pacing methodology, sales strategy, and various other ad server improvements.• Forecasted inventory utilizing Freewheel and DFP premium forecasting tools allowing multiple sales teams to utilize 100% of projected inventory thereby maximizing revenue. • Utilized numerous tools such as Charles proxy, firebug, Freewheel tools module, and Google toolbar to troubleshoot issues on mobile, tablet, web, and connected devices to help lower discrepancies and increase delivery optimization resulting in lower wasted impressions and increased revenue. -
Manager - Linear OperationsFox Broadcasting Company Jul 2008 - Jun 2013Los Angeles, California, Us• Worked with advertisers and internal partners to ensure commercial accuracy in prime time and sports. Exceeded standard run success rate by 100% resulting in 26M dollars annually in saved ad revenue. • Developed operational procedures and formats for college football. Worked with senior management across multiple divisions in order to optimize formatting and operational procedures for existing sports. This ensured maximum revenue in all network sporting events including the Superbowl and World Series. • Supervised a team of 2 direct reports as well as 2 indirect reports to assure that both commercials and network programming were screened for content and technical problems. This resulted in near 100% advertiser and inter-departmental satisfaction and ensured the professional on air look of the network. • Developed guidelines and processes for network delivery in new formats. Expedited the transition process for major advertisers to new delivery formats. This led to 50% faster commercial ingest time and the highest quality of performance and customer satisfaction. -
Coordinator - Linear OperationsFox Broadcasting Company Jul 2006 - Jul 2008Los Angeles, California, Us• Coordinated the placement of commercials and managed the daily log building for late night, news, and kids programming ensuring 100% accuracy for revenue in those day-parts. • Assistant Directed the live commercial integration of American Idol and all other live network shows to ensure that all commercials were rolled at the appropriate time and for the correct length. Having the highest accuracy rate of any network assistant director resulted in $0 loss of revenue.• Screened commercials and programming for technical and commercial conflict issues in order to prevent loss of revenue and created a guide and a system of checks to ensure commercial accuracy.
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Production Coordinator / Assistant Production CoordinatorViacom 2003 - 2006New York, Ny, UsProduction Coordinator “Invincible” (Paul Reiser Pilot) Paramount TV/CBS Assistant to the Line Producer “Cuts” Paramount TV/UPN Production Secretary “Mindy & Brenda” (Mindy Kaling Pilot) Carsey Werner/WB Assistant Production Coordinator “Half & Half” Eye Productions/UPN• Created and maintained all production documentation including call sheets, production reports, and production schedules to ensure all people and materials were in place for production. • Ensured union regulations were met in regards to deal memos, crew calls, and meals preventing increased production costs due to grievances. • Managed production assistant staff and allocated resources as needed in order to maximize production office efficiency and come in under budget for below the line items. • Excelled in multi-tasking in a fast paced deadline driven environment to ensure all production needs were met in regards to arranging documentation distribution, audience booking, product placement, music rights clearance, crew and audience booking, as well as acquiring hard to find production items. -
Programming AssistantOutdoor Life Network (Now Nbc Sports Network) 2002 - 2002Us• Streamlined the programming submission process, reviewed potential acquisitions, and provided input to senior management for acquisition recommendations resulted in three series picked up for air.• Helped to develop show delivery requirements for a new network and then managed the tracking and acquisition of current programming’s air tapes and materials to ensure 100% of air deadlines were met.
Craig Bender Skills
Craig Bender Education Details
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Boston UniversityTv Management -
Ithaca CollegeTv/Radio Production
Frequently Asked Questions about Craig Bender
What company does Craig Bender work for?
Craig Bender works for Triplelift
What is Craig Bender's role at the current company?
Craig Bender's current role is Sr. Director @ TripleLift | Ad Tech Partnerships, Enablement, and Ops | Ex Disney | Ex FOX.
What is Craig Bender's email address?
Craig Bender's email address is cb****@****yme.com
What is Craig Bender's direct phone number?
Craig Bender's direct phone number is +132333*****
What schools did Craig Bender attend?
Craig Bender attended Boston University, Ithaca College.
What skills is Craig Bender known for?
Craig Bender has skills like Television, Broadcast, Final Cut Pro, Video Production, Advertising, Video, Photoshop, Digital Media, Entertainment, Avid Media Composer, Videography, Microsoft Office.
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