Responsible for growing new membership. Develop and re-organize new member onboarding, including monthly in-person and online programming for this targeted audience. Create and analyze monthly data reports that provide statistical information on membership recruitment and retention. Maintain and update organizations CRM.

Responsible for overseeing the completion of projects under the direction of our executive director. Working across a wide variety of departments, such as membership, engagement, administration, operations and fundraising. Generally responsible for the organization, execution and completion of specific projects assigned. This includes managing and setting deadlines, communicating with our executive director about the state of the project, ensuring projects stay on track and adjusting if necessary to meet new requirements.

• Coordinated and managed 33 profitable conferences and over 60 online professional development programs, helping transition the organization to delive 15 consecutive profitable quarters• Coordinated media campaigns and authored content for Facebook, Instagram and Twitter. Spearheaded the re-purpose of social media content and audience engagement for all company social media platforms to drive dues and non-dues revenue. Authored content for all educational & sales pieces, including video content.• Organized entire membership buy-in program. Restructured pricing options and communications strategy. Launched new on-boarding process across multiple departments. Drove new membership recruitment and membership retention conversion rates upward. • Coordinated and led media campaigns for conferences and events that increased both attendance and large prospect pools of new members. Organized all event logistics, registration, programming and speakers. Restructured online registration, pricing options and marketing strategy. Expanded organizations event reach statewide • Implemented all new technology infrastructures to strengthen company database and establish a solid plan for membership communications strategy and engagement. i.e. Installed CRM to capture data for email marketing campaigns and to manage membership activity. Installed marketing automation platform for email campaigns; Installed new membership and event registration platforms. Presented monthly, quarterly and annual reports to President and Board of Directors

• Presented and communicated marketing strategy, online and offline to drive the overall brand, its products, and services – Blog, social media, website, partnerships and email campaigns. Authored content for the newsletter, blog, website and various social mediums • Initiated and developed new partner relationships, providing strategic alliances and business opportunities to drive national sales of company software. • Organized new business via cross-selling, including use of CRM to improve sales and bottom-line income

• Coordinated the re-structure of database and CRM to drive brand and software sales. Managed and improved all online and offline communications that increased new client revenue – Blog, website, email campaigns, partnerships• Built relationships with media and stakeholders that strengthened company’s brand growth throughout U.S.• Authored content, online and offline of all company educational & sales pieces to drive sales"Dr. Berko consistently demonstrated professionalism, integrity, and commitment. When he joined us in 2009, the company did not have a formal marketing or business development program. His first objective was to drive lead generation for our new EHR. He led our first PR and communications campaign; a successful trade show schedule; our VARS; an SEO optimization initiative that included revamping our internet site and creating a social network presence. He personally wrote our blogs, newsletters and leveraged his extensive medical knowledge and even his contacts in government legislature. Craig’s second objective: build SMARTMD’s reach through strategic partnerships which he performed successfully. He had an uncanny ability to find and develop relationships with senior executives in other companies. In addition, given Craig’s strength at managing complex, time-sensitive projects, he led several corporate initiatives in 2010. Our success in this endeavor was in large part due to Dr Berko’s ability to keep everyone, including myself, on schedule and committed to the project. Craig Berko was sincere, reliable, and enthusiastic in carrying out his job. I doubt anyone was more dedicated to SMARTMD than Craig Berko. Something I also learned from Craig was that no job task should ever be too small for a senior executive to perform".Nandip Kothari- CEO, SmartMD

• Led process to help providers optimize workflow processes in their practice to improve quality of care, patient satisfaction, and revenue performance• Coordinated and presented marketing plans that optimize and transform physician practices utilizing database and marketing automation platforms • Collaborated with physician clients to present new patient on-boarding strategies that decreases patient turnover

• Organized company database to drive email campaigns and offline communications• Led process to strengthen long-term customer relationships nationally • Collaborated with multiple departments to present and implement all new customer on-boarding

Responsibilities included event management and strategic partnershipsAssisted in event logistics of annual conventions, membership growth, exhibits and registrationHelped drive membership growth strategies and convention attendanceResponsible for organization's marketing strategy and all company communications

Implemented Comprehensive marketing strategy and all company communicationsCreated and implemented all special event planningResponsible for all outbound communications and strategic alliances "Craig Berko worked for me at Tamboril Company as a marketing and sales strategist. Craig did a excellent job for us and played a major part in making the Tamboril brand so successful. I would highly recommend Craig Berko".Thomas Knudson, Vice President- Tamboril Company