Built a marketing team from the ground up leading all marketing, brand strategy and public relations for the private equity owned largest supplier of automotive keys, equipment and residential hardware. Responsibilities include both B2B and B2C marketing, e-commerce and brand strategy for our family of 9 companies including our direct to consumer, retail and portfolio of wholesale B2B companies.

Responsible for overall business operations, sales and editorial for the AutoBeat Brand Group within Gardner Business Media. Key accomplishments include:- Completely revamped the brands position in the market and created an all-new, more convincing sales narrative and supporting materials- Successful realignment of 3 editorial brands into one combined entity to more effectively leverage resources- Reimagined editorial focus with the goal of strengthening daily relevance which increased site traffic 17% and time spent by 82%

Overall automotive industry lead for the Marketing, Client Solutions, Sales Development, Analytics and Creative teams. Spearheaded the category go to market strategy aimed at strengthening client relationships and expanding our portfolio of world class digital media and branded content programs for leading automotive, auto parts & service and oil & gas companies. Proven track record of driving incremental revenue by better aligning Time Inc./Meredith brands and business units with client objectives and opportunities. Key accomplishments include:1) Creation of a new automotive category focused integrated team aligned by client brands that produced content proposals and media programs that better met client objectives and drove sales gains. 2) Principal architect of one of the largest ongoing branded content and digital media partnerships in company history focused on improving brand opinion among women for a major automotive client that leverages editorial leadership in an unprecedented way. 3) Developed an integrated thought leadership based communication strategy aimed at better positioning media offerings with the goal of changing corporate perception to a digitally led solution provider. Created situation specific sales narratives and solutions that captured new business. 4) Establishment of a client advisory board comprised of key client leaders to foster a stronger, more native understanding of their business challenges aimed at ultimately developing better integrated, more impactful solutions and products.5) Developed an integrated targeting and data solution proposition to strengthen our Tier II digital capability.

Responsible for of all marketing communications, digital marketing, creative development, social efforts and media plans. Managed a total budget of $500M and four agencies with 200 full-time equivalent employees.Led the effort to create an all-new brand positioning and unified global strategy to address problem of brand relevance and inconsistent global visual identity. Key accomplishments:1) Spearheaded the development of an all-new branded content strategy to strengthen cultural relevance of the brand that included:- Development of a real time opportunistic content creation process that included “A Promise to Rose” featuring Teddy Bridgewater (Spike Lee short film). Video produced 14M Twitter impressions and was viewed by 10M+ people during week leading up to 2014 NFL draft. - Partnership with Producers Guild of America for "Make your Mark” short film competition with strong brand integration, portion of winning film shown during Oscars in 2015.- Cadillac/Entourage Movie partnership with a high degree of brand integration and custom film related content.- Formed custom branded content partnership with Federated Media to use their bloggers. Increased Facebook followers from 1.58M to 2.6M and Twitter followers from 170K to 305K.2) Drove significant gains in traffic and ROI by pioneering number of first to market digital innovations.- 1st automotive brand to target in-market shoppers on Facebook using proprietary data and Acxiom. Produced effective cost per action that was 48% less than similar paid search retail ads.- Cadillac was 1st automotive brand to strike consumer targeting data relationships with 3rd party auto site. Data driven new car shopper targeting was 154% more effective and 52% more efficient than comparable benchmarks.3) Created Cadillac Magazine (winner of 5 Pearl Awards from The Content Council). 4) Improved owner loyalty from 32% to 37% by redesigning/refining owner focused CRM strategy and message cadence.

Spearheaded marketing, advertising and media plans for two brands facing different challenges. Buick lacked relevance with younger consumers and GMC's promotional budget was significantly reduced.Managed a total budget in excess of $500M and oversaw the efforts of 5 agencies.Key accomplishments:1) Repositioned and turned around 100-year Buick brand into the fastest growing major automotive brand with 85% sales increase for 16 consecutive months. - Buick brand’s overall excellent opinion doubled and definite consideration improved from 10% to 19% in 1 year. Brand was recognized by Advertising Age as “One of America’s Hottest Brands for 2010”. - Created “A Human Kind of Luxury” positioning aimed at younger, more civic-minded conquest demographic. Increased conquest rate from 25% to 45% in two years. 2) Developed all new NCAA promotional platform and media partnership with the NCAA securing rights as the “Official Sponsor of Human Achievement.” - Partnership produced the "Buick Human Highlight Reel" (awarded 2012 Effie; finalist for 2012 Sports Emmy). NCAA tournament views’ opinion of brand increased 51%. Buick was 2nd most recognized sponsor of NCAA Men’s Basketball Tournament. - Developed Buick Achievers Scholarship Program to show company’s commitment to NCAA effort and create future generation of leaders.3) Successfully launched the new Buick Regal with “Regal Moment of Truth” website. - Achieved 52% increase in traffic to Buick.com and exceeded sales forecast by 32%. Site won Webby Award and OMMA Award in 2011.4) Leveraged limited GMC promotional resources by developing a highly integrated, cross-channel approach centered on redesign of NFL platform around theme of “Never Say Never Moment.” - Increased sales 24%, fan engagement 91%, and online leads 64% despite 50+% reduction in overall NFL promotional budget. Increased sales by 83% for featured brand (Sierra) in 2010.- Brand was first to sponsor award in NFL Honors.

- Paved way for overall brand turnaround by identifying and building business cases for potential products to fill product pipeline following financial crisis of 2008. Established Buick as fastest growing major automotive brand for 16 months.- Created new team/organizational structure and formed/collaborated with Brand Council of engineering and design leaders to expand future product portfolio from two to six vehicles. - Built vehicle and packaging strategy from ground up using multiphase research and competitive benchmarking project. Developed business cases for entries and drove content decisions to broaden appeal of products to new, conquest customers. Interacted with China Buick team to align requirements. - Increased sales by 85% during 2010-11 and increased overall conquest rate from 25% to 45% over two-year period (2009-11).- Launched new models that significantly improved the profitability of the brand overall both on an aggregate level and on a per unit level. Overall division profitability grew 160%+ from 2009-11.

- Took over and revitalized brand that had been in steady decline for several years during period when company was in financial distress, resulting in limited promotional budget. Reexamined promotions and rebuilt plans to extract greatest value from promotional dollars. Developed media partnerships and promotions to generate greater impact.- Increased site traffic by 23% and online leads by 34% through revamping NCAA Football Promotional platform surrounding activation on “Pontiac Game Changing Performance” (new creative, new site experience, and negotiation of first ever brand integration into opening of ABC primetime football). Promotion contributed to G6 model reaching an all-time sales record in 2007.- Expanded successful game changing performance platform to NCAA Men’s Basketball Tournament (2008) to create deeper consumer engagement and drive on line site visitation. Increased promotional site visitation 425%, sweepstakes entries 266%, and leads generated 124%.- Doubled presence of Pontiac Garage Concert Series without incremental investment. Negotiated 1st ever live TV spots (with breakthrough levels 320% higher than other broadcast spots) in show’s broadcast featuring Jimmy Kimmel. - Negotiated 1st ever auto sponsorship of New Year’s Eve in Times Square (2008), including onsite activation and large broadcast integration via live concerts from Pontiac Garage stage. - Increased traffic by 420% (all-time record) to Pontiac.com for featured vehicle. Overall program generated 100M media impressions and produced 210% ROI.- Partnered with Microsoft for launch of Halo 3 on first to own promotion giving Pontiac exclusive rights to first 1K copies of game. Promotion generated more than 200K entries with 55% lead conversion.- Created 1st to market, digital only all-new Pontiac Vibe launch using branded content with traditional online media. Drove 27% sales increase and largest share increase in segment. Maximized exposure with minimal investment.

- Directed product lifecycle development and execution to expand GMC’s product portfolio. Convinced senior leadership to pursue aggressive growth plan for GMC into crossover market. - Worked with engineering, product planning and design to develop two all new crossover entries for the brand (Acadia and Terrain). - Exceeded objective 20% with delivery of 80K Acadia mid-size crossovers (best–selling vehicle in its segment in its 1st year). Surpassed objectives 40+% with Terrain introduction, delivering additional 75K annual units.- Improved overall vehicle line profitability by 2K+ per unit by adding two-wheel drive version of Yukon Denali trim level.- Achieved multimillion-dollar annual increase in overall divisional profitability by expanding highly profitable Denali model to additional entries (Sierra Denali, Sierra Heavy Duty Denali and Acadia Denali models). - Introduced Sierra All Terrain model that accounted for 15% of total vehicle line sales and boosted per unit vehicle contribution margin 15+%.- Simplified vehicle ordering process and eased product complexity, resulting in 98% reduction in build complexity and 18% increase in order turn rates while improving quality and profitability.