Craig Broadfoot Email & Phone Number

Cape Town, Wc, Za

South Africa

South Africa

National Sales Manager: Foodservice

South Africa

Responsible for managing and developing key global and national accounts in the QSR and Food Industrial/Manufacturing/Processing channel as well as branded business direct into the Foodservice channel (independents, groups and chains) as well as 3rd party distributor support.Establishing long term business partnerships through customer innovation collaboration and value creation (profitability, market lead) for both parties through industry and customer insights.Building innovation platforms to ensure long term sustainability by integrating and co-ordinating RD&A and Marketing resources and aligning to customers objectives and growth plans.Ensure a very high level of customer satisfaction across all area of business with an absolute focus on Customer Excellence across all touch points

Montague Gardens, Cape Town

Joined Orley Foods as National stales Manager then promoted to National Strategic Relations Manager - responsible for and achieving growth plans with key customers through innovation collaboration, improving service levels and placing the Orley business brand front of mind through key customer network support and supporting role facilitation and co-ordination.Orley foods was then acquired by Kerry (2013) at which point I joined Kerry an was promoted to the RSA leadership team.

Catering sales, then district sales manager (Cape Town) for Nestle Foodservices, then Alternative Trade Channel manager Foodservices then 4 yrs Ice Cream Division Foodservice Manager.All positions entailed market and channel development, key accounting, limited marketing and R&D

Cape Town Area, South Africa

Senior Management Development Program

Hospitality Management

Finance For Non Finance Managers

Business Strategy

Marketing

Hospitality, Economics, Business Economics, Catering, Accounts

Activities and Societies: School Prefect

Education record