Craig Brodbeck Email & Phone Number

Lancaster, Pa, Us

Glen Rock, Pennsylvania, United States

Product management responsibility for Healthcare Business Unit consisting of Diabetes Care, Diagnostic Devices, and Medical Wearables market segments.» Develop and manage portfolio strategy focused on identification of core application zones with defined technologies and product placement to accelerate international sales growth of three market segments. » Oversee the creation of next generation marketing materials including interactive brochures, videos, technology interaction tools, and customer-facing sales sheets.» Identify business case and commercial risk profile for new product development opportunities that excel competitive advantage of core applications or provide access to new markets. » Work collaboratively with R&D chemistry team to present opportunities for steering committee consideration. Integral participant of subsequent Stage-Gate development process, including global market launches.

Global Product Manager for the Electronics Business Unit. Efforts focused on growing the Electric Vehicle Battery (EVB), Solar/Smart Glass, Display/Touch Screen, and Hard Disk Drive (HDD) market segments.

Harrisburg, Pa

Managed seven direct reports (electrical engineering, project management, and product marketing) while overseeing growth of an industrial electronics product line focused on connectivity between sensors and controllers. Spearheaded entire product lifecycle spanning initial market research, development, launch, phase forecasting, and product discontinuation. From a Fortune 500 Client, “I didn’t know I needed your solution until you showed it to me. Then I thought, why didn’t we think of that?”» Program managed numerous multi-year, multi-million dollar development projects with key market leaders including Honeywell, General Electric, Siemens, Schneider Electric, and Emerson Electric.» Drove competitive advantage and profitability by developing multi-phased roadmaps conveying product differentiation and positioning.» Streamlined process workflow by training product managers in project management, master data integrity, and lifecycle management best practices.» Developed and implemented hybrid project management model into Stage-Gate product development framework.» Translated unarticulated customer needs into clearly defined and actionable specifications for engineers to facilitate product development.» Maintained relevant understanding of competitor strategies and market trends to refine new product development strategy.» Pinpointed essential resources and guide development of WBS and resource planning matrices.» Performed robust analysis to identify key trends, tech advancements, and customer demands for increased customer and business value.» Partnered with quality control and production teams to identify and resolve product issues and report progress to key stakeholders.Accomplishments:» Served on team that received “Best Practice” award for first full product development / launch outside Germany headquarters.» Participated in multiple environmental compliance projects to reduce hazardous substances that resulted in sales growth on European market.

Master Of Science - Ms, Data Modeling/Warehousing And Database Administration

Master Of Business Administration - Mba

Activities and Societies: Delta Mu Delta honor society

Bachelor'S Degree, Business Management

Activities and Societies: Tennis team - captain; Society for Advancement of Management