Craig Snyder leverages his 15+ years of experience in the event technology space to create better experiences for events, fans, and artists alike. He recently joined RFID/cashless event technology leader Intellitix as Director of Sales and is excited to bring their technology to his network. Previously, he ran the sales team at Lyte where he worked with brands such as Live Nation, AEG, Goldenvoice, Danny Wimmer Presents, Newport Folk Fest, and Madison House to grow their market share coverage to 43% of North American events. During his time at ReverbNation (now Bandlab) he built artist discovery programs that created performance slots at festivals such as Bonnaroo, Summerfest, Firefly and others. As head of partnerships at digital agency Vervelife, he worked with Live Nation, Music Today, Billboard, and Shazam to integrate streaming music and downloads add-ons into e-commerce experiences. He received his rock n' roll masters degree while working with Little Steven Van Zandt (Bruce Springsteen and the E-Street Band/the Sopranos) producing radio shows on SiriusXM and managing his live events division for Underground Garage. Currently, he's also on the board of O+ Festival, an organization that hosts a 3-day festival in NY where performing artists receive complimentary healthcare. One of his focuses is to turn O+ into a 365-day clinic where artists can receive care year round. When he's not working, you'll likely find him on the ice playing with his beer-league hockey team and dreaming about his future retirement job driving a Zamboni. INDUSTRY EXPERIENCE:Festival Partnerships, Venue Partnerships, Sales, Business Development, Strategy, Label Relations, Artist Relations, Digital Marketing, Brand Partnerships, Radio, Curation, A&R, Podcasts, Music Licensing, Account Management, Artist Management, Event Technology