Craig Button Email & Phone Number

London, England, Gb

London, England, Gb

Key Responsibilities• Responsibilities widened to include CEE markets and B2B Streaming• Business Partner to the General Manager (GM) for MENAT covering Networks, Studios and B2B Streaming • Supporting the VP Finance, covering 30+ markets, 3 reporting clusters and 3 reporting divisions• Budget and Forecast processes. Articulate key business drivers and risks & opportunities for the region• Support and challenge GM and commercial teams in negotiations, new deals and new business cases• Support and challenge creative, marketing and operational teams, tracking expenses and monitoring ROI.• Work with Centre of Excellence (Accounting & Finance) to ensure correct results and effective fiscal management.• Management of one Head of FinanceAchievements• Developed new forecast models for B2B Streaming. Developed forecasting on a by subscriber basis across 60 key partners, within 12 key markets. Forecast accuracy and speed improved and subscriber reporting aligning with corporate standards.• Successful integrated with new GM and commercial/ops teams post WarnerMedia/Discovery merger, working in a highly matrixed team across the globe (US, India, Poland, CEE, Middle East and Turkey)• Developed and lead monthly presentations to GM• Successfully transitioned historic responsibilities of my team to brand new offshored teams in Poland and India, providing key leadership and guidance to the teams on processes and expected behaviours• Managed, developed and articulated monthly forecasts and annual Budget and presented to the President and CFO.

London, England, United Kingdom

Key Responsibilities• Responsibility widened to include Studios division management reporting, covering TV Distribution, Theatrical, Games, Consumer Products and Home EntertainmentAchievements• Established as trusted partner with commercial team within a new reporting segment• Developed key relationships within globally matrixed team based on in US (AR, Revenue Accounting and Finance leads)• Collaborated closely with analyst team to set up reporting for Studios for CEE MENAT

London, United Kingdom

Key Responsibilities• Business Partner to the GM, Commercial and Operational teams for MENAT covering NetworksAchievements• Finance lead for multi-year ad sales partnership renewal (+$25m)• Finance lead for distribution deal renewals in region ($25m pa)• Lead analysis for team restructure across multiple geographies to enable scenario analysis for clear decision making.• Developed new processes to enable commercial and operational teams to better manage and monitor performance.• Developed long range cash flow forecasting for Turkish and Arabic entities to ensure adequate funding was in place• Business case modelling. New Channel launch plans (Cartoon Network Hindi, Boomerang Turkey)

London, United Kingdom

Key Responsibilities• Lead Record to Report (RTR) team to deliver management accounts.• Develop process efficiencies within RTR team to drive quality, consistency, and robust results.Achievements• Streamlined month end payroll process across 3 entities: Turner, CNN and Great Marlborough Productions.• Developed and implemented a new process for multi-entity balance sheet reconciliations across EMEA to create more consistency and control across EMEA.• Managed a team of two accountants, helped them develop their skills and the key relationships for their areas of responsibility (Advertising, Licensing & Merchandising and European Payroll).• Work closely with the FD to establish robust month end actuals and forecasting processes for Satellite/Playout costs.• Project lead on multi-currency clean up exercise of our ledgers across all entities. Worked with financial systems and IT to clean ledger balances to enable automation of currency processes (Remeasurement and Translation).

London, United Kingdom

Key Responsibilities• Business Partner with the Chief Content Officer (CCO) and VP of International Acquisitions to help guide financial decision making.• Partner with the CCO in managing Budgets, Forecasts and Cash Flows (~$100m). • Work with the Great Marlborough Productions and production accountant to manage budgets on local productions.• Team management for one analyst.• Finance ownership of Programming data and Vision (scheduling and financial system for Programming).Achievements• Delivered budget for the Kids Central team (80% kids spend). Articulated a dual flagship channel strategy with operational plans and the corresponding financial implications. I presented this with the CCO to the President and CFO.• Partnered with the Producer of the BAFTA winning Amazing World of Gumball to greenlight two new seasons.• Developed new forecast and budget processes to better align with new regional finance structure, enabling localised control and centralised visibility. This drove consistent accounting methodologies across EMEA and allowed central analysis of consolidated EMEA numbers that were communicated to Controllership and the CFO.• Subject matter expert on Programming in EMEA. Developed and delivered 2 full training days to new Finance Directors and their teams and provided ongoing ad hoc support.• Provided analysis on budgetary impacts for channel shutdowns and guidance on the correct accounting.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Education record

ACMA

The Complete Negotiator

2:1 Ba Hons, History