Craig Byers Email & Phone Number

Keenly Relevant. Wildly Memorable.Introducing insight and opportunity to business and creative problems is my specialty.Delivering expertly crafted, uniquely compelling brand design solutions is my every day.My fantastic career spans four global design icons: Target, Landor, Rockwell Group and Gensler, mak​ing me a business and creative powerhouse. For 30+ years I’ve created top-tier brand success stories in the worlds where we live, work and play for an awesome spectrum of clients. Together, we build desire, relevance, and trust to drive choice and loyalty.My award-winning work has received regional, national, and international recognition.

San Francisco, California, Us

I created truly memorable stories to fuel compelling brand experiences.I led fast-paced interdisciplinary teams of strategists, architects, interior designers, graphic and digital designers and more to deliver projects ranging from strategic brand development to large scale strategy-driven built brand experiences.Working with my teams, I provided exceptional vision, leading projects from conception to completion, and ensure successful project outcomes.I collaborated with firm leaders and respected colleagues to enhance Gensler’s culture for global design excellence.Key clients: Allergan, Bank of America, Bloomberg, Boston Consulting Group, Boston Properties, Celebrity Cruises, Citi, Deloitte, DIFFA, Ford Foundation, Hyatt Regency, ING Financial, Jet.com, Royal Caribbean, and Verizon• Regional Practice Area Leader, Northeast, Brand Design• Global Brand Practice Area PR and Marketing Strategy Co-Leader • Firm-wide Leadership Role: Northeast Region Branded Workplace Industry Expert

Rockville, Md, Us

As VP/CD, I creatively and operationally led the brand consultancy’s Manhattan office.Led business development, client relationships, office operations, staff resourcing, process integration, and profitabilityDirected consumer brand projects from research and strategy to activation in print, digital and spaces, which included consumer insights, positioning statements and messaging, resulting in systems toolkits, and guidelinesCollaborated with online developers, SEO and social media expertsKey clients: The 9/11 Memorial Museum, Bozzuto, Cabot, Cuisine Solutions, Hilton, Liz Claiborne, and Rachael Ray

I led brand creation and activation projects across all categories of design.Directed holistic brand projects: brand strategy and positioning, consumer journeys, experience strategy, audits, brand architecture, identity, packaging, e-commerce, brand engagement, brand videos, trade shows, stadium branding, and retail designCollaborated with research and strategy specialists, naming and writing specialists, e-commerce experts, plus architects, lighting designers, media designers, signage fabricators, and custom fixture firmsKey clients: Barclays, Barilla, Bradesco, Citi, Dell, Diageo, Hertz, Moen, NRG, Pepsico, Verizon, and Vodafone

New York, Ny, Us

I led the brand design department of full-time and freelance studio staffDirected branding programs including: business strategy, brand design, packaging programs, signage, and environmentsKey clients: Adidas, Coca-Cola, FAO Schwarz, Gap, Macy’s, Meijer, Mikasa, Subway Restaurants, and Verizon

Minneapolis, Mn, Us

I directed multiple internal design teams and external design firms.Directed and designed promotional branding programs including: campaign development, department reinvention, packaging programs, in-store marketing, publications, and direct mailCollaborated with key Target partners: Kodak, Sony, Time Inc., and Virgin Mobile

I partnered with Founder to build a start-up four person design shop into a 25 person, nationally recognized branding firm. I directly attributed to 85% of firm’s 100+ design awardsDirected and designed corporate branding campaigns including: research, strategy, brand development and management, brand identity and media design, annual reports, and environmental designDeveloped: business processes, strategy, and new business presentationsResponsibilities: hiring, annual reviews, design excellence, project budgeting, budget adherence, weekly production meetings, presentations, and on-going educationCollaborated with copywriters, photographers, illustrators, and research specialistsKey clients include: Fannie Mae, Knoll, MCI, Marriott, Smithsonian, Winstar, and XO