Craig Cacciola Email & Phone Number

Providing digital media services to broadcasters seeking to develop and grow digital video, audio and related revenue. Aligning core competencies of broadcasters with key levers of respective platforms to unlock revenue potential and highly differentiate from competition in the marketplace.- Developing opportunities with audio and video media companies to best leverage AI to realize operational/creative production efficiencies - including ad creative customization & personalization, and improved campaign performance using automatic creative optimization.- Supporting development of OTT/CTV (streaming TV) as well as email prospecting partnerships including vetting of best in class platforms, capabilities, support & key deal terms.

Philadelphia, Pa, Us

Defined and drove partnership strategy for new and existing non-O&O digital lines including streaming video, social media & influencer, audio, interactive voice, email, and programmatic display. - Focused on developing new digital ad offerings that delivered high quality engagements on behalf of advertisers while generating scalable, incremental revenue tied to healthy gross margin goals.- Explored, established and managed new media and product partnerships including owning business roadmap and understanding features & capabilities to align with Audacy core competencies.- Led cross-functional engagement and communication with key stakeholders - Sales, Finance, Rev Ops, Ad Tech, Data, Attribution, Legal - developing and launching new digital offerings from ideation to negotiation to implementation.

Philadelphia, Pa, Us

Promoted from Director to VP in 2017. Led a 20-person rev ops team including Product Directors and fulfillment teams, set strategy, problem-solved day-to-day client, market and partner issues, and ensured delivery and effective performance of digital campaigns.

Santa Barbara, California, Us

Solutions-oriented team leader with group responsibility of 20+ person NYC account team and client portfolio. Individually contributed as senior advisor to key clients on digital strategies to meet marketing goals and objectives.- Built out the NYC team from 8 to 20 people including hiring and training, as well as fostering an environment of learning and motivating account team members to excel in strategy, execution, and results.- Designed and implemented innovative strategies for key clients such as Verizon Wireless, Office Depot, Priceline, and Brooks Brothers that drove $20MM+ incremental revenue for client programs from optimizing commerce (i.e., promotions, payouts) to mobile distribution and attribution solutions (i.e., localization, store to site).Forecasted monthly revenue with an accurate assessment of upside/downside revenue risk and resource allocation based on profitability metrics.

Santa Barbara, California, Us

Responsible for account management, strategy development, program growth, and profitability of a portfolio of clients leveraging CJ's affiliate marketing network and direct response solutions.- Collaborated with clients to define program objectives, metrics, benchmarks, and growth strategies for direct response campaigns on CJ network.

King Of Prussia, Pa, Us

Built relationships with key publishers with the goal to drive incremental usage of rich media.Developed white label and custom ad solutions for publishers seeking to offer innovative, premium ad opportunities to advertisers including user-initiated and auto push-down ads.

New York, Ny, Us

Acted as key day-to-day contact with BankOne/Chase Card Services for management of AOL Visa card acquisition programs as well as optimization of targeted campaigns for AOL and other branded card campaigns across AOL properties.- Managed and optimized ongoing, roster-based contextual integration promotion served to the AOL Wallet users for an AOL Visa Instant Credit offer as well as overall delivery across email and display campaigns.

New York, New York, Us

Contributed to growth goals (1MM leads and 10-fold increase in new customer acquisition) by cultivating online product and marketing partnerships with AOL, Microsoft, BeFree, etc. Supported development of key deal terms and implementation across retail banking, credit card, personal loans, brokerage and other lines.

Bachelor Of Arts, Economics And Russian (Double Major)

Study Abroad, Economics And Russian