Craig Cantrell Email & Phone Number

Kenosha, Wisconsin, Us

Manage and drive all aspects of B2B sales, new business development and account management regarding tooling product lines in an assigned territory, with a focus on developing new business relationships, serving existing accounts, managing customer retention, and achieving all established sales and revenue targets.• Develop, foster and expand customer network by applying traditional and digital sales tactics, while managing responsibility for maintaining individual pipeline.• Provide input to management to develop programs to support new business and renewals; research and report to management on competition, new tooling and pricing.• Attend/participate in area trade shows to promote the brand and its product lines

Burnsville, Minnesota, Us

Managed all aspects of new business development and territorial account management via oversight of commercial and industrial product sales to government, K-12, hospital, university, construction and manufacturing leaders, to include partnerships with multiple high-profile accounts and the promotion of product assortment and product lines, while consistently driving awareness and increasing sales. Served as a driving force in expansion initiatives to increase customer base and drive revenue growth.• Established new business ventures through innovative campaigns, cold calling and relationship building; maintained responsibility for product/corporate marketing, campaign management and brand messaging.• Developed and implemented sales and marketing strategy, while aligning plans and execution with quantitative financial measures, controls and outcomes.• Championed communication channels for prospective and existing customers; acted as a point-of-contact for high priority customers through key partnerships.• Collaborated with management and teams to develop and implement plans for sales operations, processes and personnel designed to promote rapid growth and bolster revenues in alignment with objectives.• Identified new market opportunities and devised creative strategies to penetrate those markets; established new sources of revenue and expand existing business relationships to generate additional revenue.

Peachtree Corners, Ga, Us

Managed and drove the improvement of market position and the achievement of financial growth via the definition of long-term organizational strategic goals, building key customer relationships, generating leads, identifying business opportunities, negotiating and closing deals, and maintaining knowledge of current market conditions.• Drove modality and growth strategies for customer accounts; aggressively attacked accounts to ensured competitive take-away, market share growth, and strategic positioning for future business success.• Identified new market opportunities and created strategies to penetrate those markets; established new sources of revenue and expand existing business relationships to generate additional revenue.• Successfully increased major accounts by 15%, including Wellstar, Asbury Automotive Group and Kennesaw State University via relationship development and improved product training.• Increased service billing by over 10%, including PM’s, FDDT and AAADM inspections via continuous relationship development and site evaluation; grew local accounts by 10% via networking and product knowledge.

Charlotte, North Carolina, Us

Managed and drove all aspects of key account management, to include the needs assessment, consultation and provision of solutions to accounts in accordance to their warehousing needs. Sourced, identified, qualified, and closed new opportunities through prospecting, extensive networking, and referrals, while developing partnerships that provided additional leads and generated long-term revenues.• Grew new service accounts by 10% in local market and increased rental revenue by 6% in assigned territory by understanding and fulfilling customer needs during peak seasons.• Increased operator training and TTT classes by 20% in assigned territory via account development.

Dallas, Texas, Us

Managed and led the development and serving of new local and national accounts, while promoting, negotiating and closing the sale of new and used forklifts and related equipment. Located, penetrated, designed, presented and closed deals via the targeting of companies to drive capital equipment purchasing decisions.• Developed personalized business plans by account to ensure maximum customer/profit satisfaction.• Designed and implemented vigorous prospecting plan to find, develop and execute sales opportunities. • Increased national account activities by over 10% with leaders including Nestle, PepsiCo and Georgia Power by educating customers on cost of ownership and understanding specific business needs.• Grew Ottawa sales market share in assigned territory by 10%, while meeting/exceeding all assigned market share and profitability objectives.• Increased OSHA training sales by 20% in assigned territory.

New Bremen, Ohio, Us

Managed all aspects of sales, account management and business development via the servicing of existing accounts and new business development efforts via analysis of opportunities, identification of key personnel, and building of trusting business relationships. Created and executed territory sales strategies, proposals, forecasts and management plans to maximize sales revenues and drive long-term continuous profitability.• Developed and conducted product demonstrations and sales presentations, prepared quotes, orders and correspondence, and maintained records of sales calls, customer files, and sales activity.• Increased new major accounts in assigned territory including Delta and Northwest Airlines; converted 5% of local accounts to national accounts in assigned territory.• Increased allied sales of rack, offices and dock equipment by 30% saving the customers capital without having to rent additional space.• Increased sales and rentals in National Accounts including Kraft Foods, Sysco Foods, US Foods, Quaker Oats, McKesson, Unisource, Owens and Minor, Sara Lee, Purina and Endries.