Craig Chappell's Location
Stone, England, United Kingdom, United Kingdom
Craig Chappell's Contact Details
Craig Chappell work email
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Craig Chappell personal email
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Craig Chappell phone numbers
About Craig Chappell
An innovative digital marketing executive, with a wealth of global experience. Proven track record of consistent YOY growth and delivering on corporate strategic initiatives. An inspiring and results driven leader who embraces challenging and dynamic business environments, where there is the opportunity for a high level of autonomy and strategic input, in order to make a significant difference to both employee and company success.
Craig Chappell's Current Company Details
Craig Chappell Work Experience Details
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Fractional CmoMoraeStone, Gb
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Managing DirectorChoice Point Consulting Ltd Mar 2023 - Present
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Interim Cmo / Vice President Digital MarketingDiligent Corporation Mar 2021 - Mar 2023New York, Ny, UsOperated as interim CMO for 9 months in 2022. -
Global Head Of DigitalFireeye, Inc. Dec 2017 - Mar 2021Milpitas, California, UsThe responsibility of this role is to lead the digital marketing, web, translations and global campaigns business functions... developing and executing on the digital transformation and integrated demand generation marketing campaigns strategies for FireEye globally. This requires management of a multi-million dollar budget, a diverse team of experts and managers across the globe, multiple marketing agencies, as well as stakeholders from across the marketing, sales, procurement, finance, executive, HR and consultancy business functions. -
Director, Global Digital MarketingFireeye, Inc. Jan 2017 - Dec 2017Milpitas, California, UsLead for or all paid media and search for FireEye, responsible for demand generation activities through these channels across the globe. Both responsible for team members within FireEye and the management of global agencies to develop and deliver the paid acquisition strategy. This involved aligning to multiple stakeholders (sales, product marketing, global campaigns, communications) as well as diversified sales strategies across North America, EMEA, Asia Pacific and Japan. With some regions running strong ABM models and others focusing across broader enterprise and mid-market plays. Delivered considerable savings to the organisation across 7 figure budgets, which ultimately got used to fund growth in these channels with consistent top 3 contributors to marketing sourced sales pipeline.
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Senior Manager, Digital Marketing EmeaFireeye, Inc. May 2015 - Feb 2017Milpitas, California, UsResponsible for all digital related lead generation in EMEA for both enterprise and commercial markets. Working closely with the EMEA and Global marketing teams to optimise and improve the way in which digital marketing can be utilised throughout the region and used as an integral part to marketing as a whole within the business.A regularly contributor to Global projects that include web site redesigns, SEO and paid search strategies.Develop and manage a multi-channel, multi-regional and mulit-market digital lead generation strategy that aligns to the business sales objectives and that delivers ROI, driving sales pipeline at a regional level.
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Senior Manager, Global Smb WebAvg Nov 2012 - Apr 2015Prague, Cz- Ownership of online Acquisition, Retention and Monetisation strategy, executionand revenue. - Global acquisition channel development supporting YOY sales growth – SEM, SEO,Affiliates, Web and Trial>Paid Distribution programs- Geo Expansion : Double digit online acquisition growth within core geos (NA, CA UK& AU) – increased exposure and customer acquisition within new geos (DE, NL, BR,IT) - Management and supporting execution of a multi-language, milo $ SEM strategy andprogram(s) focusing around primary search networks (Google, Bing).- Developed and executed multi-channel (online / offline ) retention strategy and planconsisting of relationship marketing, In-Product Messaging and optimised webestate- Execution of AVG Business A/B and multi-variant optimization strategy focusingaround web and cart optimisation- People and agency management of a global online sales and marketing, webdevelopment and analytics team- Communicate to AVG revenue team and key stakeholder in the ownership of QTR /Yearly business web sales forecasts, quotas and budgets ensuring revenue objectivesand KPI’s are achieved- Implementation of Adobe Marketing Cloud dashboard(s) communicating andmonitoring web matrix(s), scorecards and performance to the AVG Business team. - Key stakeholder in the full P/L responsibility of a +$1million online marketing budget,delivering ROI 3:1 marketing budget against online sales. - Work directly with Google to develop paid search programs; test and integrate newGoogle products and ensure optimal approaches are being taken at each stage ofthe sales funnel. -
Consumer Marketing Director, Uk & AustraliaBitdefender Oct 2011 - Nov 2012Bucuresti, Romania, RoResponsible for the growth of two major consumer markets, including the growth Australia to the fastest growing market within the company. An influential member of the global consumer marketing team responsible for designing, developing and implementing consumer marketing campaigns across North America, Australia and the UK. Performance based on revenue numbers and growth delivered across both markets. Sole responsibility for all consumer related marketing activities within the defined territories. -
Global Customer Acquisition DirectorBitdefender Apr 2011 - Oct 2011Bucuresti, Romania, Ro
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Head Of Online Sales & Marketing - Uk And IrelandBitdefender 2010 - Apr 2011Bucuresti, Romania, Ro
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Online Business ConsultantBluey Technologies Jan 2009 - Jan 2010Norwest, New South Wales, AuBluey Technologies required an online sales and marketing solution to increase their brand awareness, develop an online sales channel to under-pin the business and to generate a technical information resource for customers.- Developed a e-commerce system specific to the clients brand image and within the frame work of their existing website solution;- The generation of technical documentation to support the product sales and application process;- Liaising with clients and aid in technical and practical product support.- Actively search and retrieve relevant information to support technical documents and clients in relation to product and application specifics.- Actively seeking, negotiating and closing cross-promotional partnership deals to facilitate an add on sales model; -
Online Project Manager - Key AccountsInternationalsportgroup Dec 2007 - Dec 2008Gb- Development and implementation of an online business strategy which that focused around the companies key business objectives; - Identifying and targeting new business and on-line marketing opportunities for the group.- Aided in the production of key tenders and presentations.- Management of the key accounts including sportdiscount.com which involved the management of their online sales and marketing strategies;
Craig Chappell Skills
Online Marketing
E Commerce
Online Advertising
Email Marketing
Seo
Ppc
Digital Marketing
Marketing Strategy
Strategy
Multi Channel Marketing
Web Analytics
Affiliate Marketing
Customer Acquisition
Crm
Lead Generation
Marketing
Management
Strategic Partnerships
Web Marketing
New Business Development
Product Marketing
Saas
Start Ups
Social Media Marketing
B2b
Competitive Analysis
Digital Media
Product Management
Brand Awareness
Customer Retention
Go To Market Strategy
Digital Strategy
Google Analytics
Conversion Optimization
Mobile Marketing
Google Adwords
E Business
Demand Generation
Marketing Management
Mobile Devices
Integrated Marketing
B2b Marketing
Analytics
Salesforce.com
Sem
Online Lead Generation
Customer Experience
Business Development
Enterprise Software
Craig Chappell Education Details
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University Of Leeds
Frequently Asked Questions about Craig Chappell
What company does Craig Chappell work for?
Craig Chappell works for Morae
What is Craig Chappell's role at the current company?
Craig Chappell's current role is Fractional CMO.
What is Craig Chappell's email address?
Craig Chappell's email address is cr****@****eye.com
What is Craig Chappell's direct phone number?
Craig Chappell's direct phone number is +140832*****
What schools did Craig Chappell attend?
Craig Chappell attended University Of Leeds.
What skills is Craig Chappell known for?
Craig Chappell has skills like Online Marketing, E Commerce, Online Advertising, Email Marketing, Seo, Ppc, Digital Marketing, Marketing Strategy, Strategy, Multi Channel Marketing, Web Analytics, Affiliate Marketing.
Who are Craig Chappell's colleagues?
Craig Chappell's colleagues are Sanjay Sharma, Lara Carson, Anushka Choudhary, Henco Hougaard, Sabeekah Thomas, Kurukuri V V Hemalatha, David Nola.
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