Craig Charles Webster Email & Phone Number

I am a Senior Trilingual with 20 years of experience at organizations of all sizes leading global high-performing integrated marketing teams growing Demand and brand Awareness, and driving Global, Regional, and Local GTM plans---------------------------DEMAND GENERATION---------------------------Growth Marketing, SaaS, Enterprise and SMB Marketing, Integrated Marketing Campaigns, Product Lead Growth (PLG), 3rd Party Content Syndication and Referrals Marketing Campaign Planning, ABM, Paid Media, SEO, PPC, Live Chat, Referral Programs, Content Marketing, Content Syndication, Conversion Optimization and A/B Testing, Digital, OOH, and ATL Advertising, SDR Management, Email Marketing, Lead Scoring, Nurture Campaigns. ---------------------------GLOBAL AND REGIONAL FIELD MARKETING GTM---------------------------Global Field Marketing orchestration at scale, Building Collaborative Remote Teams with Multi-cultural, Multi-disciplinary talent. Globalization and Regionalization of GTM Plans. 1st and 3rd Party Event planning and execution, SQL and Pipeline Management, Marketing Budget Planning & Monthly Run-Rate Management, Organizational Design and Implementations, QBRs, MBR, Sales and Marketing Alignment Reporting, Salesforce.com Administration, Sales Enablement PR Agency Management and Media Placement.---------------------------PRODUCT MARKETING---------------------------Product Go-to-Market (GTM) Strategies and Persona Development, Customer Journey Content Mapping, Product Value Proposition and Messaging, Product Review Site Management, New Product Launches, Sales Kick-Off Meetings and Enablement, Third-Party Analyst Relations (Gartner, IDC Forrester), Competitive Intelligence.---------------------------MARKETING ANALYTICS / REPORTING---------------------------Marketing Budget Modeling, Marketing ROI reporting Digital Pipeline and Revenue Forecasting, Marketing Demand Funnel Analysis, Marketing Dashboard Creation and Governance, Sales and Marketing Pipeline Acceleration Activities, Demand Generation KPI Funnel Analysis (Leads, MQLs, SQLs, Oppty, Wins), Sales Force Management Activity, SDR | BDR Activity Measurement, Marketing ROI Reporting Dashboards.---------------------------BUILDING HIGH PERFORMING TEAMS---------------------------Goal Setting, OKR and KPI Setting and Performance Management, Org Design and Buildouts, Budget Planning and Management, Professional Development, Career Coaching New Talent Development, Global Distributed Teams Build and Management.

Listed skills include Digital Marketing, E Commerce, Digital Media, Mobile Marketing, and 46 others.