Craig Charles Webster

Craig Charles Webster Email and Phone Number

Sr Director of Global Enterprise Growth and Field Marketing @ Syniverse
Atlanta, GA, US
Craig Charles Webster's Location
Atlanta, Georgia, United States, United States
Craig Charles Webster's Contact Details
About Craig Charles Webster

I am a Senior Trilingual with 20 years of experience at organizations of all sizes leading global high-performing integrated marketing teams growing Demand and brand Awareness, and driving Global, Regional, and Local GTM plans---------------------------DEMAND GENERATION---------------------------Growth Marketing, SaaS, Enterprise and SMB Marketing, Integrated Marketing Campaigns, Product Lead Growth (PLG), 3rd Party Content Syndication and Referrals Marketing Campaign Planning, ABM, Paid Media, SEO, PPC, Live Chat, Referral Programs, Content Marketing, Content Syndication, Conversion Optimization and A/B Testing, Digital, OOH, and ATL Advertising, SDR Management, Email Marketing, Lead Scoring, Nurture Campaigns. ---------------------------GLOBAL AND REGIONAL FIELD MARKETING GTM---------------------------Global Field Marketing orchestration at scale, Building Collaborative Remote Teams with Multi-cultural, Multi-disciplinary talent. Globalization and Regionalization of GTM Plans. 1st and 3rd Party Event planning and execution, SQL and Pipeline Management, Marketing Budget Planning & Monthly Run-Rate Management, Organizational Design and Implementations, QBRs, MBR, Sales and Marketing Alignment Reporting, Salesforce.com Administration, Sales Enablement PR Agency Management and Media Placement.---------------------------PRODUCT MARKETING---------------------------Product Go-to-Market (GTM) Strategies and Persona Development, Customer Journey Content Mapping, Product Value Proposition and Messaging, Product Review Site Management, New Product Launches, Sales Kick-Off Meetings and Enablement, Third-Party Analyst Relations (Gartner, IDC Forrester), Competitive Intelligence.---------------------------MARKETING ANALYTICS / REPORTING---------------------------Marketing Budget Modeling, Marketing ROI reporting Digital Pipeline and Revenue Forecasting, Marketing Demand Funnel Analysis, Marketing Dashboard Creation and Governance, Sales and Marketing Pipeline Acceleration Activities, Demand Generation KPI Funnel Analysis (Leads, MQLs, SQLs, Oppty, Wins), Sales Force Management Activity, SDR | BDR Activity Measurement, Marketing ROI Reporting Dashboards.---------------------------BUILDING HIGH PERFORMING TEAMS---------------------------Goal Setting, OKR and KPI Setting and Performance Management, Org Design and Buildouts, Budget Planning and Management, Professional Development, Career Coaching New Talent Development, Global Distributed Teams Build and Management.

Craig Charles Webster's Current Company Details
Syniverse

Syniverse

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Sr Director of Global Enterprise Growth and Field Marketing
Atlanta, GA, US
Website:
syniverse.com
Employees:
2019
Craig Charles Webster Work Experience Details
  • Syniverse
    Sr Director Of Global Enterprise Growth And Field Marketing
    Syniverse
    Atlanta, Ga, Us
  • Syniverse
    Head Of Global Enterprise Marketing
    Syniverse 2022 - Present
    Tampa, Florida, Us
    Drive Syniverse's Global CPaaS Enterprise Strategy and lead Integrated GTM plans in Global Field Marketing Demand Generation and ABM Execution and Product Marketing (Americas, Asia, Europe, Middle East)
  • Infobip
    Head Of Marketing Americas
    Infobip 2020 - 2022
    London, England, Gb
    Responsible for all Marketing activities for INFOBIP's Americas Regions (Focussed on North America + Latin America): Growth marketing, Field Marketing Events and Webinars, Content Strategy and Development , Partner and Customer Marketing, Brand Marketing and Public Relations and Analyst support
  • Stanley Black & Decker, Inc.
    Head Of Global Digital Marketing
    Stanley Black & Decker, Inc. 2018 - 2020
    New Britain, Ct, Us
    Build out a full Growth Marketing and Consumer Engagement strategy to drive a "Think Digital First" mindset and migrate the company from a traditional channel to a digital player
  • Metlife
    Vice President Digital Marketing And Sales
    Metlife 2015 - 2018
    New York, Ny, Us
    Incubate and build from zero the first ever Direct to Consumer E-commerce Business
  • Microsoft
    Head Of Consumer Marketing, Digital And Social Marketing
    Microsoft 2012 - 2015
    Redmond, Washington, Us
    Drive Consumer, Digital, and Social Activation across Consumer, SMB, and Enterprise at Microsoft Latin America across aligned with the Global CMO organization.
  • Nokia
    Director Of Digital Marketing | Marketing Activation | Marketing Services
    Nokia 2004 - 2012
    Espoo, Southern Finland, Fi
    Responsible for driving Digital Marketing, Digital Media, Loyalty Programs as well as Web and Mobile Platforms across 7 Latin American Markets. Latin American Markets.

Craig Charles Webster Skills

Digital Marketing E Commerce Digital Media Mobile Marketing Online Marketing Strategy Integrated Marketing Marketing Strategy Social Media Marketing Mobile Devices Crm Marketing Digital Strategy Marketing Communications Online Advertising Product Marketing Sem Business Strategy Advertising Social Media Brand Management Web Analytics Interactive Marketing Marketing Management Market Planning Entrepreneurship Product Management Product Development Multi Channel Marketing Direct Marketing B2b Marketing Competitive Analysis New Media Analytics Email Marketing Seo Smo Media Planning Go To Market Strategy Mobile Applications Google Analytics Management Leadership Strategic Partnerships Team Management Latin America Word Of Mouth Marketing Agency Relationship Management Creative Direction Web Marketing

Craig Charles Webster Education Details

  • Insead
    Insead
    General
  • Product Marketing Alliance
    Product Marketing Alliance
    Product Marketing | Competitive Intelligence | Product Positioning
  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    International Marketing Management
  • University Of Georgia - Franklin College Of Arts And Sciences
    University Of Georgia - Franklin College Of Arts And Sciences
    International Business

Frequently Asked Questions about Craig Charles Webster

What company does Craig Charles Webster work for?

Craig Charles Webster works for Syniverse

What is Craig Charles Webster's role at the current company?

Craig Charles Webster's current role is Sr Director of Global Enterprise Growth and Field Marketing.

What is Craig Charles Webster's email address?

Craig Charles Webster's email address is cr****@****bip.com

What schools did Craig Charles Webster attend?

Craig Charles Webster attended Insead, Product Marketing Alliance, Thunderbird School Of Global Management, University Of Georgia - Franklin College Of Arts And Sciences.

What skills is Craig Charles Webster known for?

Craig Charles Webster has skills like Digital Marketing, E Commerce, Digital Media, Mobile Marketing, Online Marketing, Strategy, Integrated Marketing, Marketing Strategy, Social Media Marketing, Mobile Devices, Crm, Marketing.

Who are Craig Charles Webster's colleagues?

Craig Charles Webster's colleagues are Hector Hernandez, Gagan J, Jenny Steichen, Helen Li, Bhargav Anirudh Vangala, Cody Boulton, Ashwini Sk.

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