Sales Director - Global Service Providers
Santa Barbara, California, Us
Responsibility for North American sales, overseeing staff and reporting to Worldwide Vice President of Sales. • Developed and implemented strategic sales and marketing plans to penetrate service provider, manufacturing, and enterprise markets. Activities included continually redefining product strategy, building & driving customer business cases, and redesigning products to meet specific customer needs. • Engaged in C-level sales to Tier 1 & 2 Service Providers & MSOs throughout North America, with proposals under consideration totaling $47 million. Key targets included BellSouth, AT&T, Sprint, Qwest, Level (3), Cox, Comcast, and AOL / Time Warner. • Established strategic partnerships and OEM relationships with leading companies, including Cisco, Ciena, Juniper, Tellabs, Fujitsu, and IBM, each based on specific customer application.• Managed lab trials, FOAs, and first deployment activities with each key account. • Led team of sales, engineers and customer support personnel.