Craig A. Coffey, Pcc Email & Phone Number

Texas, United States

I created Way Maker Leadership to help executive and high-potential leaders BE, GIVE, and GET more out of their careers and lives. I utilize a results-driven, practical, tailored process to bring solutions that meet my clients’ needs. This process includes:► Clarify & align on the client’s agenda and goals► Integrate existing and/or new assessments where suitable► Promote inquiry that leads to new insights, behaviors, and possibilities► Convert to an action plan to strengthen competencies and skills► Foster accountability and commitment that help achieve success and create sustainability► Deliver measurable results on a spectrum of leadership dimensionsI collaborate with leaders to identify, unlock, and grow their exceptional talents and gifts to become their best and positively influence the world. As a result of our work together, my clients build strong teams that deliver inspired results while preserving their authentic selves.My clients include executive leaders and high-potentials from Fortune 200 or market-leading companies across a range of industry sectors and they cite improvements in self-confidence, collegial relationships, team engagement, productivity, and performance, equipping them for greater responsibility and authority. What sets Way Maker Leadership apart?✔ Firsthand understanding of the complex roles and challenges executive leaders face. I’ve held senior leadership positions at Kraft, PepsiCo, Frontier Communications, Wells Fargo, and Nokia.✔ Certified diversity, equity, inclusion, & belonging (DEI&B) champion – I organically embed DEI&B concepts and insights into my everyday coaching, making my clients more effective leaders and team members.✔ Intellectual property on proven frameworks and materials that enhance our coaching engagement. ✔ Just-in-time coaching – I understand that my clients may have issues that arise outside of our planned appointments.Contact me:✆ 214-717-9500✉ craig@waymakerleadership.com

It is more challenging than ever to be a leader. Many traditionally experienced leaders are unfortunately struggling to lead effectively because they lack the skills and understanding to engage, develop, and inspire a diverse workforce. However, being an inclusive leader is a must-have attribute in the business environment today. After interviewing several chief diversity officers and CHROs from leading enterprises, I developed BELONG, a highly interactive, modular, hands-on workshop focused on exploring the complexities and opportunities of DEI&B.The best way to change current mindsets, behaviors, and organizational trends is to engage fully in discussion and exercises, so this is NOT a keynote or lecture. This workshop encourages provocative discussion, practical tools, and exercises to increase awareness, insight, advocacy, and accountability. The discussion topics, exercises, action plans, and resources can easily be integrated into everyday business routines to facilitate sustainability and long-term success.Contact me to learn more:✆ 214-717-9500✉ craig@waymakerleadership.com

New York, Ny, Us

I lead coursework on Leading Diverse Teams That Drive Growth for the advertising industry's oldest and largest trade association in the US, featuring 800 client-side marketers representing around 20,000 brands with $400 billion in annual marketing and advertising spend collectively.

Saratoga, California, Us

Today, CMOs have the shortest tenure of all C-suite positions. Senior marketing roles are uniquely dynamic, complex positions undergoing unprecedented change. As a former CMO, I bring a deep understanding of the challenges and appreciate the role's importance. I partner with CMO Coaches to help senior marketing executives excel at skillfully leading themselves, their teams, and businesses to drive results.

San Francisco, California, Us

With Wells Fargo, I drove all aspects of marketing for the Consumer Lending business, which contributed a sizable amount of total earnings across the bank’s 70M customers and 5,000 retail branches, 13K ATMs, and over 4,000 home mortgage consultants.My team developed the Home Lending business’ largest integrated consumer marketing campaign in a decade. This campaign leveraged untapped consumer insights to differentiate the brand and outperformed on key metrics of consumer breakthrough, likeability, brand recall, and purchase intent. This resulted in helping stabilize market share for the first time in several years. Moreover, my team was responsible for stewarding and expanding the company-wide financial health platform, delivering personalized customer tools and guidance that drove customer-informed choices. The platform included free access to FICO scores, and the digital Credit & Borrowing Center, geared to help customers better understand the credit decisions they encountered. During this time, I also served on a cross-functional team supporting Wells Fargo Credit Card Rewards programs and was a key contributor to an innovative idea that resulted in earning a US patent.

Dallas, Texas, Us

I joined Frontier Communications to lead marketing efforts for all Frontier voice, video, high-speed internet, and security solutions across residential and commercial customers while reporting to the president and COO. My team initiated the organization’s first consumer segmentation study and value proposition to create a consistent and enduring platform as Frontier transitioned to a broadband-focused company. Additionally, we partnered with Apple to create a direct response campaign, generating unprecedented call volume and conversion rates for new customer acquisition. I also served as the co-leader for the cross-functional pricing structure and product rationalization team. The team’s work resulted in removing system complexity, improved customer experience, simplified up-sell strategy, and millions in annual cost reductions.

Espoo, Southern Finland, Fi

I reported to the North American president supporting Nokia’s multibillion-dollar mobile telephone business operations. My team was responsible for the marketing strategy and tactical plans to support the North American product pipeline and product launches. We also devised strategies based on consumer and competitive research and consumer segmentation models that identified cell phone usage differentiation, average revenue per user, and cell phone replacement rates.

Purchase, New York, Us

Over my 10-year tenure with PepsiCo, I earned a series of promotions and had the opportunity to lead marketing efforts for several high-profile, popular brands.I led the marketing organization for the newly formed PepsiCo Foodservice division, generating several billion dollars in revenue. During this time, I reported to the president of the PepsiCo Foodservice division with additional reporting accountability to the chief marketing officers of PepsiCo subsidiaries. I built cross-company partnerships that paved the way for securing high-profile customer account wins and renewals.Additionally, I served as general manager for the highly visible Pepsi Lipton North American Joint Venture reconceptualizing the Lipton brand and product offerings. My team successfully launched a portfolio of products that reversed market share declines, recaptured category leadership, and propelled Lipton to become one of PepsiCo’s coveted billion-dollar brands.

Chicago, Us

Bachelor Of Science, Marketing

Program For Management Development, Executive Education

Global Marketing Strategy & Planning