Craig A. Coffey, Pcc Email & Phone Number

Texas, United States

I created Way Maker Leadership to help executive and high-potential leaders BE, GIVE, and GET more out of their careers and lives. I utilize a results-driven, practical, tailored process to bring solutions that meet my clients’ needs. This process includes:► Clarify & align on the client’s agenda and goals► Integrate existing and/or new assessments where.

It is more challenging than ever to be a leader. Many traditionally experienced leaders are unfortunately struggling to lead effectively because they lack the skills and understanding to engage, develop, and inspire a diverse workforce. However, being an inclusive leader is a must-have attribute in the business environment today. After interviewing several.

New York, NY, US

I lead coursework on Leading Diverse Teams That Drive Growth for the advertising industry's oldest and largest trade association in the US, featuring 800 client-side marketers representing around 20,000 brands with $400 billion in annual marketing and advertising spend collectively.

Saratoga, California, US

Today, CMOs have the shortest tenure of all C-suite positions. Senior marketing roles are uniquely dynamic, complex positions undergoing unprecedented change. As a former CMO, I bring a deep understanding of the challenges and appreciate the role's importance. I partner with CMO Coaches to help senior marketing executives excel at skillfully leading.

San Francisco, California, US

With Wells Fargo, I drove all aspects of marketing for the Consumer Lending business, which contributed a sizable amount of total earnings across the bank’s 70M customers and 5,000 retail branches, 13K ATMs, and over 4,000 home mortgage consultants.My team developed the Home Lending business’ largest integrated consumer marketing campaign in a decade. This.

Dallas, Texas, US

I joined Frontier Communications to lead marketing efforts for all Frontier voice, video, high-speed internet, and security solutions across residential and commercial customers while reporting to the president and COO. My team initiated the organization’s first consumer segmentation study and value proposition to create a consistent and enduring platform.

Espoo, Southern Finland, FI

I reported to the North American president supporting Nokia’s multibillion-dollar mobile telephone business operations. My team was responsible for the marketing strategy and tactical plans to support the North American product pipeline and product launches. We also devised strategies based on consumer and competitive research and consumer segmentation.

Purchase, New York, US

Over my 10-year tenure with PepsiCo, I earned a series of promotions and had the opportunity to lead marketing efforts for several high-profile, popular brands.I led the marketing organization for the newly formed PepsiCo Foodservice division, generating several billion dollars in revenue. During this time, I reported to the president of the PepsiCo.

Chicago, US

Bachelor Of Science, Marketing

Program For Management Development, Executive Education

Global Marketing Strategy & Planning