Craig Parks Email & Phone Number

South Pasadena, Ca, Us

Los Angeles, California, United States

Los Angeles Metropolitan Area

Board member, founding member, advisor, and cheerleader for One Day Immersion, a non-profit that creates meaningful connections between current and future leaders of media, entertainment and technology, to build an informed and diverse workforce of the future

Los Angeles Metropolitan Area

Peppermint is a community where experienced adults explore, collaborate and grow their passions alongside friends with similar interests. www.mypeppermint.com

Los Angeles Metropolitan Area

Brand, content, and business strategy + business development for a new and quickly growing audio entertainment company.

Greater Los Angeles Area

General manager in charge of five global entertainment brands that thrive across social, OTT, and linear platforms. Responsible for development and execution of programming, eComm, and sales strategy, as well as advising on C-level corporate leadership across all areas of the Jukin business.• Oversaw 40 people, including programming, sales, production, eComm, audience development and data insights, and brand leaders.• Drove $20m in revenue from indirect, direct, and programmatic sales• Doubled direct sales from 2018 to 2019, on target to do the same in 2020; broke numerous new categories & clients• Executed first-ever audience study across all brands, resulting in a data-driven, top-to-bottom repositioning of brand strategy and story.• Implemented data-driven programming strategy across all major social channels• Grew brand presence on TikTok to 6m plus fans/subscribers• Launched two shows on TikTok's first paid partner EduTok program• Rebranded The Pet Collective & This Is Happening; secured over $2m in pipeline RFP’s/$300k committed against brand before launch• Launched daily and series programming for social and linear platforms• Helped grow successful linear TV business, featuring original and third-party content, across multiple OTT/AVOD platforms and MVPD's• Launched two 24/7 OTT channels - People Are Awesome and Weather Spy

Greater Los Angeles Area

Advisor on two early-stage start-ups, and consulting for OTT/Digital entertainment enterprises. Programming & Branding Consultant (contractor) for Topic.com, UPROAR, RealSelf.com

Greater Los Angeles Area

Programming lead of Comcast’s new OTT platform Watchable, responsible for overall programming and audience strategy, original content development and execution, non-exclusive partner recruitment and onboarding, editorial, and operations. • Developed and exec-produced a diverse slate of 15 brand-defining series with influencers, studios, and digital publishers, including scripted, non-scripted/reality, animated, and social formats.• Drove consistent month-over-month traffic growth on all platforms. • Senior leader of the Watchable business, taking the lead on brand development, audience strategy, sponsorship, social media strategy, and more.• Recruited and managed content and marketing partnerships with over 60 content providers like BuzzFeed, Vice, Machinima, The Young Turks, Popsugar, Refinery29, Jukin, Tastemade, and more.• Chief architect of Watchable editorial voice and strategy.• Built highly-effective team of self-starting, multi-talented content and editorial leaders.

Greater Los Angeles Area

Programming executive in charge of live shows and events, and special projects. As part of the executive launch team, helped build and execute the brand, digital and programming strategy for the network; led the charge on designing numerous operational and production processes at a company that had never done TV or TV production.

New York, Ny

Chief architect of digital and multi-platform programs designed to extend the IFC brand and create revenue; includes development and execution of business strategy, marketing and brand positioning in the digital space, audience development, content and mobile application creation, and video syndication.

Oversaw the development of revenue-generating partnerships and the creation co-branded packaging, short form entertainment, and web series.