Strategic technologist focused on advanced media technology and application development, business process analysis, advanced metadata processing and management, digital asset management and security, advanced media work flows, media specific business/operational modelling and simulation, and business and technology change management.

Strategic technology and management consulting focusing on media technology and application development, including business analysis, cloud delivered media products, advanced digital asset management and security, media and metadata processing, advanced media work flows, and technology change management

At Antenna Group, Craig provided advanced media technology, operational support, and strategic technology and operations planning services to the Antenna Group executive management team. This role included extensive hands-on guidance and support to regional management teams across South-eastern Europe (Serbia, Greece).

At Encompass Craig was responsible for day-to-day operations of one of Asia’s largest commercial television broadcasters. Oversaw content processing, organisation and transmission of more than 110 full time television services delivered in more than 12 languages, reaching more the 800 million viewers across Asia, Oceania, South Asia and the Middle East. Managed the transition from traditional automation/server play out systems to a fully integrated automation/origination server platform (Miranda iTX). Other responsibilities included management of first line baseband and RF engineering staff, extensive satellite ground services and occasional use teleport operations, and management of extensive terrestrial fibre connectivity serving Asia, Europe, India, Australia, and North America. Managed an operations, engineering, scheduling, and facilities staff of more than 60 people.

At Tata, Craig provided comprehensive executive technology leadership and helped to develop the technical strategy for Tata’s Global Media & Entertainment division. He managed technology and development programmes for Tata’s cloud delivered SaaS DAM platform and content processing application suites.Craig also managed a diverse team of software design and engineering professionals, including application developers, implementation engineers, operations and network engineering, focusing on the development, deployment, and support of Tata’s cloud based SaaS media portfolio globally. Craig worked directly with, and supported, the business development and commercial and product teams in defining, and refining, the technical, implementation, and operational objectives for Tata’s cloud delivered SaaS media product portfolio.

At BT Media & Broadcast, Craig was responsible for technical and development leadership of BT’s cloud delivered ‘new-media’ technology strategy and platform within Media & Broadcast, with a key responsibility of providing industry recognised leadership for, and evangelism of, the development of BT’s advanced SaaS based enterprise class DAM, MAM, and media processing portfolio and applications.He also managed ‘world-class’ application development, engineering, and implementation teams and was responsible leading the design, development, and deployment of BT’s global media products and solutions. I was specifically tasked with providing SME oversight and support of annual operating, capital and media related research budgets for the division.

At BPI Improve, Craig performed strategic commercial, business process, and technology analysis for multiple large scale media, content creation, and broadcast clients. He also provided advanced technology development and critical change management guidance for executive and board level management of a number of prominent global media organisations.He also worked extensively on the development of enhanced media delivery technologies and services based on and around SOA oriented architectures. He was also heavily involved with core application integration for DRM, DAM, MAM, and advanced metadata management tools, focusing on advanced content preparation and delivery mechanisms for broadcast, mobile and alternative delivery platforms.Functioned in the CTO role at BT Media & Broadcast from February 2006 through February 2008.

Craig led the the start-up and management of commercial and technical operations of UPC’s Digital Media Centre. Key responsibilities included successfully developing and implementing a number of ‘leading edge’ media projects, establishing technical and operational performance standards, technical and operational budgets, and implementation and maintenance of EU, UK, and Dutch compliance and reporting schemes.This included leading the design, development, and construction of the DMC, Liberty Global’s origination and digital distribution platform. This was one of the earliest large-scale totally tapeless broadcast and post production environments anywhere in the media industry (as of late 1998). Also included were integrated DAM and channel management capabilities (multi-language), and the supporting architecture for, and development of, advanced end-to-end tapeless broadcast, production, and post-production work-flows. He led the commercial development, design, and build of UPC's broadcast and DTH satellite uplink facilities in the Netherlands (two sites), the Czech Republic, and Hungary.Craig also led the transactional technology steering group, tasked to research and develop various VOD, SVOD and IP based services and delivery technologies and models. This included evangelising corporate technology strategies and road maps to various internal business units for the development and deployment of advanced IP based entertainment and broadband delivered consumer data products.

Craig led UPC's technical and strategic technology development and provided technical programme management support to UPC’s country operating units (13 countries, 12+ million homes passed), reporting to UPC’s Group CTO. His duties included driving the aggressive rationalisation of technology and related technical strategies, identifying operational enhancement opportunities across country, language, and cultural divisions, to deliver harmonised and improved performance and technical standards for large-scale broadband, fibre and IP distribution networks. He managed company wide technology refreshes (broadband network upgrades, capacity increases, fibre overlays, 2-way upgrades, interactive set top deployments, operational improvements) including technical and operational budget development and support for UPC operating units.