Craig Crook Email and Phone Number
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Increase Revenue. Guaranteed.I help companies find clarity, especially as it relates to revenue growth.I bring an entrepreneurial lens to big brands and have helped hundreds of companies through experience in process improvement, innovation, business development, branding, digital marketing, CX, UX, and more. I have a track record of finding the right path forward. A few wins include: UPS $10's of Millions (and growing), INDOT (Indiana Department of Transportation) $14M, and Akzo Nobel $3.4MSome of the names you know:GE, UPS, Alpine, Maersk, Red Cross, Dometic, Nestle-Purina, Berkshire Hataway (MedPro, and CTB), Vera Bradley, Red Cross, Rolls Royce (engines)Some you may not:Amsoil, Breeches, Brotherhood Mutual, Canyon Coolers, Compassion, David C Cook, Fat Quarter, Hobo Bags, Metals Depot, Pacha Soap, Red Cat Racing, Torque Fitness, UTV Source, Village Pub Pizza, City of Fort Wayne, State of Indiana, Parkview Health, NavigatorsAnd many more...
Rethink
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RethinkFort Wayne, In, Us -
Founding Partner, Rethink CollectiveRethink Jan 2024 - PresentFort Wayne, In, UsA collective of like-minded growth agents focused on scaling your business.Interested in scaling w/o compromise? Let's talk. -
Founder Rethink CompanyRethink Sep 2008 - PresentFort Wayne, In, UsScale Without CompromiseInnovation isn’t just about generating ideas—it’s about connecting them to drive meaningful results. Scaling requires balancing timing, talent, resources, and countless variables to maximize the odds of bringing something extraordinary to market—without compromising quality or impact.I’ve partnered with executives at some of the world’s largest companies to deliver breakthrough results. I focus on projects that achieve top-line growth without cutting corners or sacrificing your vision. I have partnered with over 1,000 companies to uncover their most promising growth strategies. Notable successes: • INDOT: $14M • Akzo Nobel: $3.4M • UPS: Tens of millions (and growing)Other brands that we've helped scale.GE, Alpine, Maersk, Red Cross, Dometic, Nestlé Purina, Berkshire Hathaway (MedPro and CTB), Vera Bradley, Rolls Royce (engines)…and hundreds of remarkable companies you may not recognize. -
Founding Partner, Real Estate InvestmentsRethink Jan 2017 - PresentFort Wayne, In, UsStarting as a co-owner of three properties, I modernized virtually everything, building it up to manage about a dozen properties. This has involved renovating properties, increasing rents (portfolio revenue growth well over 50%), and streamlining operating processes (screening, leasing agreements, property marketing and management). The real estate portfolio is largely traditional long term residential, but we also have brought fresh thinking to many short term properties. -
Managing PartnerInto Digital Commerce Agency Oct 2019 - PresentFort Wayne, In, UsIncrease Revenue. Guaranteed.Turn your business into a revenue-generating engine by leveraging The Clarity Framework and the Three Pillars to increase traffic, improve conversions, and build margin.How Clients Increased Revenue.Over the last decade, we have helped over 1,000 businesses have find and prioritize revenue-generating activity by going through our Revenue Checkup. This Checkup covers over a dozen marketing areas specific to your industry, tech stack, competitors, and target customers. This in depth report has tangible and actionable recommendations to help you prioritize and implement what the best next step is. -
ElderRedemption Bible Church Of Fort Wayne Nov 2022 - Present -
Founding PartnerThe Workspace At Paper Mill Nov 2023 - Dec 2024The Workspace was an experimental office suite for mavericks, makers, and misfits who are the builders of what's next.And while the experiment is over, the lessons shaped an exclusive, invite-only group called Mavericks. -
Founder & HostCapital Improvements Podcast Sep 2022 - Dec 2023Capital Improvements was an experimental podcast designed for business leaders.And while the experiment is over, the lessons shaped an exclusive, invite-only group called Mavericks. -
Director Of Growth & PartnershipsRelated, Customer Experience Collective Oct 2013 - Dec 2017Indianapolis, In, UsRelated was the umbrella company that was integrating firms and market experts around: marketing, branding, customer experience, product & service innovation, research, and joint ventures.I was responsible for building our go-to-market strategy.I built partnerships that converted millions in new business (most notably one with UPS sales and marketing leaders across the US).BIG | INTO | Crash 31 | [Be]tter | Ventures (A Customer Experience Collective)BIG (Branding & Marketing Strategy + Creative)INTO (Digital Ad Placement - Google Premier Partner)[Be]tter (Product Development)Crash 31 (Web, Video & Application Development)Related Ventures (Strategic Investments & Acquisitions) -
Director Of Growth & PartnershipsBig [Brand Innovation Group] Oct 2013 - Dec 2017Fort Wayne, Indiana, UsHelped move BIG from a traditional agency model to a consultative, strategy led firm.Responsible for developing the growth plan, as well integrating products and go to market strategy. Developed business development processes, systems, and partnerships (including one with UPS that created millions in new revenue). -
Founder & Chief VolunteerTedxfortwayne Nov 2010 - May 2015Responsible for bringing TED conferences to Fort Wayne.Built a large dedicated volunteer team that drove the first four TEDx conferences.Procured the local license from TED (Sapling Foundation).We went from 0 to over 300 attendees, bringing speakers from across the US, but focused on the talent in Northeast Indiana.[2011] Social & Sustainable Innovation [2012] Rethink Fort Wayne [2013] Ignite Fort Wayne [2015] Connect Fort Wayne
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Board President & Executive DirectorNortheast Indiana Business Assistance Corporation May 2005 - Sep 2008Fort Wayne, In, UsResponsible for the strategy and operations of a regional nonprofit network focused on growing businesses and organizations across Northeast Indiana.We worked with the largest employers in NE Indiana, companies such as GE, Akzo Nobel, Berkshire Hathaway, and Parkview Health to facilitate best practices.We organized hundreds of forums, workshops, conferences, and training programs for members.We were the first organization to offer a Lean Six Sigma program that allowed smaller organizations and governments to build continuous improvement cultures. The program grew from a regional offering to an internationally recognized deployment program. -
Emerging Technologies AdvisorInternet & Technology Oct 1998 - Apr 2005Responsible for advising companies on emerging tech in the internet and technology sectors.I worked with the region's top tech companies, including "Fort Wayne Internet" (ISP), ISMG (ISP), Gramtel (Data Center), Tech Services (Microsoft CTEC), and TSPEC (SMB Tech Firm).
Craig Crook Skills
Craig Crook Education Details
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Taylor UniversityBusiness -
Taylor UniversityArt
Frequently Asked Questions about Craig Crook
What company does Craig Crook work for?
Craig Crook works for Rethink
What is Craig Crook's role at the current company?
Craig Crook's current role is Investor | Advisor | Helping companies scale w/o compromise..
What is Craig Crook's email address?
Craig Crook's email address is cr****@****.agency
What is Craig Crook's direct phone number?
Craig Crook's direct phone number is +126034*****
What schools did Craig Crook attend?
Craig Crook attended Taylor University, Taylor University.
What are some of Craig Crook's interests?
Craig Crook has interest in Science And Technology, Education, Arts And Culture, Economic Empowerment.
What skills is Craig Crook known for?
Craig Crook has skills like Strategy, Leadership, Six Sigma, Training, Management, Entrepreneurship, Public Speaking, Strategic Planning, Strategic Partnerships, Marketing, Process Improvement, Change Management.
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