Craig Crook Email & Phone Number

Fort Wayne, In, Us

Fort Wayne, In, Us

A collective of like-minded growth agents focused on scaling your business.Interested in scaling w/o compromise? Let's talk.

Fort Wayne, In, Us

Scale Without CompromiseInnovation isn’t just about generating ideas—it’s about connecting them to drive meaningful results. Scaling requires balancing timing, talent, resources, and countless variables to maximize the odds of bringing something extraordinary to market—without compromising quality or impact.I’ve partnered with executives at some of the world’s largest companies to deliver breakthrough results. I focus on projects that achieve top-line growth without cutting corners or sacrificing your vision. I have partnered with over 1,000 companies to uncover their most promising growth strategies. Notable successes: • INDOT: $14M • Akzo Nobel: $3.4M • UPS: Tens of millions (and growing)Other brands that we've helped scale.GE, Alpine, Maersk, Red Cross, Dometic, Nestlé Purina, Berkshire Hathaway (MedPro and CTB), Vera Bradley, Rolls Royce (engines)…and hundreds of remarkable companies you may not recognize.

Fort Wayne, In, Us

Starting as a co-owner of three properties, I modernized virtually everything, building it up to manage about a dozen properties. This has involved renovating properties, increasing rents (portfolio revenue growth well over 50%), and streamlining operating processes (screening, leasing agreements, property marketing and management). The real estate portfolio is largely traditional long term residential, but we also have brought fresh thinking to many short term properties.

Fort Wayne, In, Us

Increase Revenue. Guaranteed.Turn your business into a revenue-generating engine by leveraging The Clarity Framework and the Three Pillars to increase traffic, improve conversions, and build margin.How Clients Increased Revenue.Over the last decade, we have helped over 1,000 businesses have find and prioritize revenue-generating activity by going through our Revenue Checkup. This Checkup covers over a dozen marketing areas specific to your industry, tech stack, competitors, and target customers. This in depth report has tangible and actionable recommendations to help you prioritize and implement what the best next step is.

The Workspace was an experimental office suite for mavericks, makers, and misfits who are the builders of what's next.And while the experiment is over, the lessons shaped an exclusive, invite-only group called Mavericks.

Capital Improvements was an experimental podcast designed for business leaders.And while the experiment is over, the lessons shaped an exclusive, invite-only group called Mavericks.

Indianapolis, In, Us

Related was the umbrella company that was integrating firms and market experts around: marketing, branding, customer experience, product & service innovation, research, and joint ventures.I was responsible for building our go-to-market strategy.I built partnerships that converted millions in new business (most notably one with UPS sales and marketing leaders across the US).BIG | INTO | Crash 31 | [Be]tter | Ventures (A Customer Experience Collective)BIG (Branding & Marketing Strategy + Creative)INTO (Digital Ad Placement - Google Premier Partner)[Be]tter (Product Development)Crash 31 (Web, Video & Application Development)Related Ventures (Strategic Investments & Acquisitions)

Fort Wayne, Indiana, Us

Helped move BIG from a traditional agency model to a consultative, strategy led firm.Responsible for developing the growth plan, as well integrating products and go to market strategy. Developed business development processes, systems, and partnerships (including one with UPS that created millions in new revenue).

Responsible for bringing TED conferences to Fort Wayne.Built a large dedicated volunteer team that drove the first four TEDx conferences.Procured the local license from TED (Sapling Foundation).We went from 0 to over 300 attendees, bringing speakers from across the US, but focused on the talent in Northeast Indiana.[2011] Social & Sustainable Innovation [2012] Rethink Fort Wayne [2013] Ignite Fort Wayne [2015] Connect Fort Wayne

Fort Wayne, In, Us

Responsible for the strategy and operations of a regional nonprofit network focused on growing businesses and organizations across Northeast Indiana.We worked with the largest employers in NE Indiana, companies such as GE, Akzo Nobel, Berkshire Hathaway, and Parkview Health to facilitate best practices.We organized hundreds of forums, workshops, conferences, and training programs for members.We were the first organization to offer a Lean Six Sigma program that allowed smaller organizations and governments to build continuous improvement cultures. The program grew from a regional offering to an internationally recognized deployment program.

Responsible for advising companies on emerging tech in the internet and technology sectors.I worked with the region's top tech companies, including "Fort Wayne Internet" (ISP), ISMG (ISP), Gramtel (Data Center), Tech Services (Microsoft CTEC), and TSPEC (SMB Tech Firm).

Business

Art