Craig Crook

Craig Crook Email and Phone Number

Investor | Advisor | Helping companies scale w/o compromise. @ Rethink
Fort Wayne, IN, US
Craig Crook's Location
Fort Wayne, Indiana, United States, United States
About Craig Crook

Increase Revenue. Guaranteed.I help companies find clarity, especially as it relates to revenue growth.I bring an entrepreneurial lens to big brands and have helped hundreds of companies through experience in process improvement, innovation, business development, branding, digital marketing, CX, UX, and more.  I have a track record of finding the right path forward. A few wins include: UPS $10's of Millions (and growing), INDOT (Indiana Department of Transportation) $14M, and Akzo Nobel $3.4MSome of the names you know:GE, UPS, Alpine, Maersk, Red Cross, Dometic, Nestle-Purina, Berkshire Hataway (MedPro, and CTB), Vera Bradley, Red Cross, Rolls Royce (engines)Some you may not:Amsoil, Breeches, Brotherhood Mutual, Canyon Coolers, Compassion, David C Cook, Fat Quarter, Hobo Bags, Metals Depot, Pacha Soap, Red Cat Racing, Torque Fitness, UTV Source, Village Pub Pizza, City of Fort Wayne, State of Indiana, Parkview Health, NavigatorsAnd many more...

Craig Crook's Current Company Details
Rethink

Rethink

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Investor | Advisor | Helping companies scale w/o compromise.
Fort Wayne, IN, US
Employees:
3
Craig Crook Work Experience Details
  • Rethink
    Rethink
    Fort Wayne, In, Us
  • Rethink
    Founding Partner, Rethink Collective
    Rethink Jan 2024 - Present
    Fort Wayne, In, Us
    A collective of like-minded growth agents focused on scaling your business.Interested in scaling w/o compromise? Let's talk.
  • Rethink
    Founder Rethink Company
    Rethink Sep 2008 - Present
    Fort Wayne, In, Us
    Scale Without CompromiseInnovation isn’t just about generating ideas—it’s about connecting them to drive meaningful results. Scaling requires balancing timing, talent, resources, and countless variables to maximize the odds of bringing something extraordinary to market—without compromising quality or impact.I’ve partnered with executives at some of the world’s largest companies to deliver breakthrough results. I focus on projects that achieve top-line growth without cutting corners or sacrificing your vision. I have partnered with over 1,000 companies to uncover their most promising growth strategies. Notable successes: • INDOT: $14M • Akzo Nobel: $3.4M • UPS: Tens of millions (and growing)Other brands that we've helped scale.GE, Alpine, Maersk, Red Cross, Dometic, Nestlé Purina, Berkshire Hathaway (MedPro and CTB), Vera Bradley, Rolls Royce (engines)…and hundreds of remarkable companies you may not recognize.
  • Rethink
    Founding Partner, Real Estate Investments
    Rethink Jan 2017 - Present
    Fort Wayne, In, Us
    Starting as a co-owner of three properties, I modernized virtually everything, building it up to manage about a dozen properties. This has involved renovating properties, increasing rents (portfolio revenue growth well over 50%), and streamlining operating processes (screening, leasing agreements, property marketing and management). The real estate portfolio is largely traditional long term residential, but we also have brought fresh thinking to many short term properties.
  • Into Digital Commerce Agency
    Managing Partner
    Into Digital Commerce Agency Oct 2019 - Present
    Fort Wayne, In, Us
    Increase Revenue. Guaranteed.Turn your business into a revenue-generating engine by leveraging The Clarity Framework and the Three Pillars to increase traffic, improve conversions, and build margin.How Clients Increased Revenue.Over the last decade, we have helped over 1,000 businesses have find and prioritize revenue-generating activity by going through our Revenue Checkup. This Checkup covers over a dozen marketing areas specific to your industry, tech stack, competitors, and target customers. This in depth report has tangible and actionable recommendations to help you prioritize and implement what the best next step is.
  • Redemption Bible Church Of Fort Wayne
    Elder
    Redemption Bible Church Of Fort Wayne Nov 2022 - Present
  • The Workspace At Paper Mill
    Founding Partner
    The Workspace At Paper Mill Nov 2023 - Dec 2024
    The Workspace was an experimental office suite for mavericks, makers, and misfits who are the builders of what's next.And while the experiment is over, the lessons shaped an exclusive, invite-only group called Mavericks.
  • Capital Improvements Podcast
    Founder & Host
    Capital Improvements Podcast Sep 2022 - Dec 2023
    Capital Improvements was an experimental podcast designed for business leaders.And while the experiment is over, the lessons shaped an exclusive, invite-only group called Mavericks.
  • Related, Customer Experience Collective
    Director Of Growth & Partnerships
    Related, Customer Experience Collective Oct 2013 - Dec 2017
    Indianapolis, In, Us
    Related was the umbrella company that was integrating firms and market experts around: marketing, branding, customer experience, product & service innovation, research, and joint ventures.I was responsible for building our go-to-market strategy.I built partnerships that converted millions in new business (most notably one with UPS sales and marketing leaders across the US).BIG | INTO | Crash 31 | [Be]tter | Ventures (A Customer Experience Collective)BIG (Branding & Marketing Strategy + Creative)INTO (Digital Ad Placement - Google Premier Partner)[Be]tter (Product Development)Crash 31 (Web, Video & Application Development)Related Ventures (Strategic Investments & Acquisitions)
  • Big [Brand Innovation Group]
    Director Of Growth & Partnerships
    Big [Brand Innovation Group] Oct 2013 - Dec 2017
    Fort Wayne, Indiana, Us
    Helped move BIG from a traditional agency model to a consultative, strategy led firm.Responsible for developing the growth plan, as well integrating products and go to market strategy. Developed business development processes, systems, and partnerships (including one with UPS that created millions in new revenue).
  • Tedxfortwayne
    Founder & Chief Volunteer
    Tedxfortwayne Nov 2010 - May 2015
    Responsible for bringing TED conferences to Fort Wayne.Built a large dedicated volunteer team that drove the first four TEDx conferences.Procured the local license from TED (Sapling Foundation).We went from 0 to over 300 attendees, bringing speakers from across the US, but focused on the talent in Northeast Indiana.[2011] Social & Sustainable Innovation [2012] Rethink Fort Wayne [2013] Ignite Fort Wayne [2015] Connect Fort Wayne
  • Northeast Indiana Business Assistance Corporation
    Board President & Executive Director
    Northeast Indiana Business Assistance Corporation May 2005 - Sep 2008
    Fort Wayne, In, Us
    Responsible for the strategy and operations of a regional nonprofit network focused on growing businesses and organizations across Northeast Indiana.We worked with the largest employers in NE Indiana, companies such as GE, Akzo Nobel, Berkshire Hathaway, and Parkview Health to facilitate best practices.We organized hundreds of forums, workshops, conferences, and training programs for members.We were the first organization to offer a Lean Six Sigma program that allowed smaller organizations and governments to build continuous improvement cultures. The program grew from a regional offering to an internationally recognized deployment program.
  • Internet & Technology
    Emerging Technologies Advisor
    Internet & Technology Oct 1998 - Apr 2005
    Responsible for advising companies on emerging tech in the internet and technology sectors.I worked with the region's top tech companies, including "Fort Wayne Internet" (ISP), ISMG (ISP), Gramtel (Data Center), Tech Services (Microsoft CTEC), and TSPEC (SMB Tech Firm).

Craig Crook Skills

Strategy Leadership Six Sigma Training Management Entrepreneurship Public Speaking Strategic Planning Strategic Partnerships Marketing Process Improvement Change Management Coaching Program Management Problem Solving Product Development Team Building Strategic Consulting

Craig Crook Education Details

  • Taylor University
    Taylor University
    Business
  • Taylor University
    Taylor University
    Art

Frequently Asked Questions about Craig Crook

What company does Craig Crook work for?

Craig Crook works for Rethink

What is Craig Crook's role at the current company?

Craig Crook's current role is Investor | Advisor | Helping companies scale w/o compromise..

What is Craig Crook's email address?

Craig Crook's email address is cr****@****.agency

What is Craig Crook's direct phone number?

Craig Crook's direct phone number is +126034*****

What schools did Craig Crook attend?

Craig Crook attended Taylor University, Taylor University.

What are some of Craig Crook's interests?

Craig Crook has interest in Science And Technology, Education, Arts And Culture, Economic Empowerment.

What skills is Craig Crook known for?

Craig Crook has skills like Strategy, Leadership, Six Sigma, Training, Management, Entrepreneurship, Public Speaking, Strategic Planning, Strategic Partnerships, Marketing, Process Improvement, Change Management.

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