Craig Dowley Email & Phone Number

Boston, Ma, Us

San Jose, California, Us

Bedford, Massachusetts, Us

Oxford, Ma, Us

Worldwide Marketing Head for $1.3B fiber laser industry leader, overseeing all external marketing initiatives. Responsible for setting the direction, department focus and growth for marketing teams across the Americas, Europe and Asia. Introducing proven strategies to track and quantify improvements in global demand generation. Results over the first 24 months include:- Increased marketing generated leads 307%- Converted Leads increased 258%- Sales Qualified Opportunities increased 245%- Sales Qualified Funnel increased 85%Leading digital marketing innovations including the introduction and launch of marketing automation, corporate website redesign and a highly successful webinar demand generation program. Directing the corporate re-branding initiative for online and offline properties. Defining core marketing responsibilities across all regional teams and overseeing recruiting process. Senior contributor to Corporate Social Responsibility program.

Natick, Ma, Us

Led the Marketing Organization during a tremendous period of growth for this technology leader. Company revenue grew from $350M to $800M while I owned the worldwide marketing function.Prior to starting, 12% of the company's bookings originated from marketing campaigns, that number grew to nearly 22% my last full year. o Managed an annual $16M P&L and a global department consisting of 70 worldwide marketers and Inside Sales Engineers o Improved the return on Cognex marketing investment from $6.24 per dollar spent to over $21 in 4 yearso Designed and directed the strategies responsible for tripling Sales qualified opportunity funnel ($86M -> $321M funnel) and associated PO’s driven from marketing activities.• Elevated our worldwide online marketing best practices and results• Led the design and development of mobile sales enablement applications• More than doubled the ww traffic to Cognex.com• Successfully launched the first marketing automation platform for Cognex• Managed the development and successful rollout of the company's very first Inside Sales organization• Designed and led the execution of WW Partner Conferences• Revitalized the Cognex brand with more impactful marketing content and visuals• Top graded the entire Global Marketing Team and implemented necessary Regional Marketing personnel changes• Responsible for all creative direction for video, print, trade show and digital properties• Established the first global training and on-boarding program for WW Marketers ensuring team members around the world developed strong competencies in marketing tools, techniques and a core understanding of Cognex technologies.• Directed and drove the redesign of Cognex.com (and MyCognex) on a world-class platform that will support the online needs of Cognex for the next 10+ years

Vélizy-Villacoublay, Fr

Developed and executed the strategic vision of SolidWorks web properties to ensure appropriate brand messaging, product positioning, superior customer service and to develop the number one lead channel for the Sales Organization. - Increased Inbound Lead Volume by more than 42% 3 years in a row. 2012 Leads increased 49%, while Suspects grew by 92%!- Developed and implemented product content strategy, 3 days following the launch we ranked on the FIRST page of Google for over 100 NEW targeted keywords and search phrases. - Organic search referrals have increased >35% YOY for the past two straight years- Doubled SEM lead volume and overall ROI, includes remarkable international results! - SEO initiatives that demonstrate almost instant results and traffic- Established web analytic strategies- Cut through theories and hype and producing tangible results- Improving overall online results through testing methodologies- Trained a global army of SolidWorks web marketers in the Field.

Natick, Ma, Us

Accomplished leader and business owner of the Inbound Web Marketing model for MathWorks. Responsible for architecting the global web lead generation program with conversion rates exceeding traditional programs (e.g. Live Events, Direct Mail). Established search engine optimization discipline (SEO), increased annual ORGANIC search referrals by +220% over three years (+30M).• Developed program strategies that increased site traffic, engaged users and significantly increased sales and marketing leads.• Tripled web site leads over span of two years (+360K)• Managed the largest web site redesign initiative to date. • Launched and managed highly effective Google AdWords/SEM Program, with ROI surpassing any other marketing program type• Delivered social computing projects designed to boost traffic and generate leads.• Produced SEO best practices and documentation designed specifically for content owners and editors.• Hired and managed SEO and SEM consultants for initiatives designed to validate existing practices and fill program gaps.• Extended SEO activity worldwide for global sites and social computing sites (YouTube) • Led the acquisition of Omniture Site Catalyst as the company’s web analytics solution replacing Webtrends log file analyzer; trained internal users on basic and advanced site analysis methods.• Transformed web analytics from basic traffic reporting tool to strategic business tool..• Established online marketing optimization practice designed to improve the web performance of all marketing programs; senior consultant for online and email marketing initiatives.