Global Strategic Alliances Marketing Senior Manager
Current
Jan 2023 - Present
AeroLeads people directory · profile
Craig Wilkinson Email & Phone Number
Strategic Alliance and Marketing Professional
at
Boston Consulting Group (BCG)
1 work email found
@ansys.com
9 phones found area 518, 508, 512, and 781
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 86%
Current company
Role
Strategic Alliance and Marketing Professional
Location
Medfield, Massachusetts, United States
Who is Craig Wilkinson? Overview
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Quick answer
Craig Wilkinson is listed as Strategic Alliance and Marketing Professional at Boston Consulting Group (BCG), based in Medfield, Massachusetts, United States. AeroLeads shows a work email signal at ansys.com, phone signal with area code 518, 508, 512, 781, and a matched LinkedIn profile for Craig Wilkinson.
Craig Wilkinson previously worked as Global Strategic Alliances Marketing Senior Manager at Boston Consulting Group (Bcg) and Global Strategic Alliances Marketing Manager at Boston Consulting Group (Bcg). Craig Wilkinson holds Master Of Business Administration (M.B.A.) from Babson College.
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{first}.{last}@ansys.com
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Profile bio
About Craig Wilkinson
A data-driven marketing leader skilled in driving revenue by pulling prospects through all aspects of the buyer’s journey. Strong record of accomplishment in developing and executing a comprehensive marketing strategy to achieve aggressive business objectives. Excellent interpersonal skills and a proven record of building strong relationships with sales, development, and finance to ensure marketing alignment and effectiveness.
Current workplace
Craig Wilkinson's current company
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10 roles
Craig Wilkinson work experience
A career timeline built from the work history available for this profile.
Global Strategic Alliances Marketing Manager
Current
Feb 2022 - Present
Director Of Marketing, Rockwell Alliance
Built alliance marketing function from the ground up, covering strategic planning, messaging, customer references, analyst relations and demand generation.Initiated and launched joint messaging with compelling differentiators, which played a key role in making Rockwell Automation the fastest growing alliance in the history of PTC.Drove alliance response to the pandemic where Rockwell joined PTC in offering PTC’s Vuforia Chalk augmented reality software free of charge.Managed alliance marketing for product launches including marketing material, target audience, customer insight and sales content.
Nov 2018 - Nov 2021
Iot Sales Play Marketing Director
Aligned cross functional teams to improve execution of the Industrial IoT factory operations and remote monitoring sales plays.Led initiative to combine Marketing’s account-based advertising program with Inside Sales outbound calling, increasing qualified opportunities for Sales.
Mar 2018 - Nov 2018
Director Of Demand Generation, Iot
Successfully transitioned responsibilities from a ten-person demand gen team and fully achieved goals for creating sales qualified opportunities by focusing on digital marketing.Increased marketing-sourced pipeline without dedicated Product or Field Marketing.Led project to update marketing lead scoring. After launch, conversion rate from marketing lead to sales qualified opportunity increased.
Nov 2016 - Mar 2018
Director Of Corporate Marketing
Anchorops
Led purchase and integration of HubSpot with Zoho CRM to create comprehensive revenue funnel.Generated first ever measurement of web traffic sources; increased organic traffic by 20%.
Jan 2016 - Jul 2016
Director Of Channel Marketing
Ansys acquired SpaceClaimDeveloped marketing strategy and programs to enable the success of ANSYS channel partners.Created comprehensive, turnkey partner marketing campaigns, resulting in the channel hitting revenue targets for the first time in 5 years.Provided strategic direction and customized, prioritized marketing objectives to channel partners.
Jan 2015 - Jan 2016
Director Of Marketing, Spaceclaim
Defined all aspects of SpaceClaim’s marketing strategy to optimize the buyer's journey and achieve aggressive growth targets.Increased marketing qualified leads 100% in one year, resulting in full achievement of sales targets.Grew social media followers and engagement by 80% in one year.Built out product marketing function to update and refine the SpaceClaim brand.Increased web traffic by 50% and sales contact request leads from website by 40%.Created PR and analyst relations function, leading to dramatically improved coverage.Led Pardot marketing automation and Netsuite CRM redesign for first-ever complete measurement and optimization of marketing to sales lead flow.Created channel marketing role and initiated reseller training with actionable competency metrics.
Feb 2013 - Jan 2015
Global Marketing Manager
Built social media program from the ground up. Launched Facebook page, redesigned LinkedIn and YouTube company presence. Implemented posting strategy and grew followers by 20%.Developed first set of baseline SEO metrics, determined optimization priorities and increased organic traffic by 13%.
Jun 2011 - Nov 2012
Director Of Online Marketing
Developed strategic priorities to enable 100% increase in new product sales in one year. Created scorecard for first-ever measurement of over $10M in marketing sourced bookings.Increased campaign ROI over 180% by employing measurement and data-driven decisions.
Mar 2002 - Jun 2011
2 education records
Craig Wilkinson education
Master Of Business Administration (M.B.A.)
Babson College
Bachelor Of Arts (B.A.)
Connecticut College
FAQ
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Quick answers generated from the profile data available on this page.
What company does Craig Wilkinson work for?
Craig Wilkinson works for Boston Consulting Group (BCG).
What is Craig Wilkinson's role at Boston Consulting Group (BCG)?
Craig Wilkinson is listed as Strategic Alliance and Marketing Professional at Boston Consulting Group (BCG).
What is Craig Wilkinson's email address?
AeroLeads has found 1 work email signal at @ansys.com for Craig Wilkinson at Boston Consulting Group (BCG).
What is Craig Wilkinson's phone number?
AeroLeads has found 9 phone signal(s) with area code 518, 508, 512, 781 for Craig Wilkinson at Boston Consulting Group (BCG).
Where is Craig Wilkinson based?
Craig Wilkinson is based in Medfield, Massachusetts, United States while working with Boston Consulting Group (BCG).
What companies has Craig Wilkinson worked for?
Craig Wilkinson has worked for Boston Consulting Group (Bcg), Ptc, Anchorops, Ansys, and Sophos.
How can I contact Craig Wilkinson?
You can use AeroLeads to view verified contact signals for Craig Wilkinson at Boston Consulting Group (BCG), including work email, phone, and LinkedIn data when available.
What schools did Craig Wilkinson attend?
Craig Wilkinson holds Master Of Business Administration (M.B.A.) from Babson College.
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