Built alliance marketing function from the ground up, covering strategic planning, messaging, customer references, analyst relations and demand generation.Initiated and launched joint messaging with compelling differentiators, which played a key role in making Rockwell Automation the fastest growing alliance in the history of PTC.Drove alliance response to the pandemic where Rockwell joined PTC in offering PTC’s Vuforia Chalk augmented reality software free of charge.Managed alliance marketing for product launches including marketing material, target audience, customer insight and sales content.

Aligned cross functional teams to improve execution of the Industrial IoT factory operations and remote monitoring sales plays.Led initiative to combine Marketing’s account-based advertising program with Inside Sales outbound calling, increasing qualified opportunities for Sales.

Successfully transitioned responsibilities from a ten-person demand gen team and fully achieved goals for creating sales qualified opportunities by focusing on digital marketing.Increased marketing-sourced pipeline without dedicated Product or Field Marketing.Led project to update marketing lead scoring. After launch, conversion rate from marketing lead to sales qualified opportunity increased.

Led purchase and integration of HubSpot with Zoho CRM to create comprehensive revenue funnel.Generated first ever measurement of web traffic sources; increased organic traffic by 20%.

Ansys acquired SpaceClaimDeveloped marketing strategy and programs to enable the success of ANSYS channel partners.Created comprehensive, turnkey partner marketing campaigns, resulting in the channel hitting revenue targets for the first time in 5 years.Provided strategic direction and customized, prioritized marketing objectives to channel partners.

Defined all aspects of SpaceClaim’s marketing strategy to optimize the buyer's journey and achieve aggressive growth targets.Increased marketing qualified leads 100% in one year, resulting in full achievement of sales targets.Grew social media followers and engagement by 80% in one year.Built out product marketing function to update and refine the SpaceClaim brand.Increased web traffic by 50% and sales contact request leads from website by 40%.Created PR and analyst relations function, leading to dramatically improved coverage.Led Pardot marketing automation and Netsuite CRM redesign for first-ever complete measurement and optimization of marketing to sales lead flow.Created channel marketing role and initiated reseller training with actionable competency metrics.

Built social media program from the ground up. Launched Facebook page, redesigned LinkedIn and YouTube company presence. Implemented posting strategy and grew followers by 20%.Developed first set of baseline SEO metrics, determined optimization priorities and increased organic traffic by 13%.

Developed strategic priorities to enable 100% increase in new product sales in one year. Created scorecard for first-ever measurement of over $10M in marketing sourced bookings.Increased campaign ROI over 180% by employing measurement and data-driven decisions.