Craig Easdown Email & Phone Number

Dublin, Ie

County Dublin, Ireland

Cricket Ireland is the national governing body for the sport of cricket in the Republic of Ireland and Northern Ireland. In this role, I am responsible for the development, coordination and management of Cricket Ireland's media, stakeholder and digital communications programme. The role will work across the entire spectrum of cricket in Ireland, through the effective management of a robust communications plan.The work involves working with all national teams (men's, women's and… Show more Cricket Ireland is the national governing body for the sport of cricket in the Republic of Ireland and Northern Ireland. In this role, I am responsible for the development, coordination and management of Cricket Ireland's media, stakeholder and digital communications programme. The role will work across the entire spectrum of cricket in Ireland, through the effective management of a robust communications plan.The work involves working with all national teams (men's, women's and Under-19s), as well as the Academy and liaising with the Provincial Unions.And in case you're wondering, yes I played cricket. Alas though, I think I peaked early and declined from about the age of nine. Show less

County Dublin, Ireland

Reporting to the Director General and the Deputy Director General of the Law Society of Ireland, I led a small team responsible for communications, marketing, media relations, event management, and member services.Developed a new strategic annual planning process for PR and media across the organisation, delivering a steady stream of positive PR coverage regionally, nationally and internationally.Oversaw the ongoing radio and online marketing campaign, as well as the continued… Show more Reporting to the Director General and the Deputy Director General of the Law Society of Ireland, I led a small team responsible for communications, marketing, media relations, event management, and member services.Developed a new strategic annual planning process for PR and media across the organisation, delivering a steady stream of positive PR coverage regionally, nationally and internationally.Oversaw the ongoing radio and online marketing campaign, as well as the continued roll-out of the new Practising Solicitor brand. Coordinated the Annual Report and accompanying video highlights package.Additionally ensured smooth delivery of a number of key organisational and member-based events (Justice Media Awards, Communications Day, the AGM) and created a new work plan and feedback tool for improved management of staff.The role also included successfully promoting the legal professions fundraiser - the Calcutta Run - in collaboration with charity partners (Hope Foundation and Peter McVerry Trust). Show less

Royal Botanic Garden, Sydney

Botanic Gardens & Centennial Parklands is an internationally recognised leader in parks and botanic gardens, delivering world-class education, science, conservation, entertainment, sport and recreation opportunities for the community.I was appointed Manager Communications & Public Affairs and established a new Communications & Public Affairs team, to deliver media and public relations, science communications, community consultation and internal consultation for the agency… Show more Botanic Gardens & Centennial Parklands is an internationally recognised leader in parks and botanic gardens, delivering world-class education, science, conservation, entertainment, sport and recreation opportunities for the community.I was appointed Manager Communications & Public Affairs and established a new Communications & Public Affairs team, to deliver media and public relations, science communications, community consultation and internal consultation for the agency. Awards:1. Led the development of digital initiatives that won the Best Use of Technology Award at the Parks & Leisure Australia’s (PLA) 2017 NSW & ACT Regional Awards of Excellence.2. Led PR and communications for a campaign that won Leisure Industry Communications and Marketing Award 2017 - Campaign Award. Other highlights included:- the Royal Botanic Garden Sydney's 200th birthday program (PR campaign had estimated 3 billion media reach)- New Year's Eve in the Domain (29,000 visitors)- Moore Park 150th birthday celebration- Development of a Science Communications strategy (first ever to be adopted by the Trustees)As part of this role I established a new communications and public relations process for the gardens, and built on the systems I had put in place at Centennial Parklands to create a lean but proactive and outward-focussed team delivering consistent media and PR outcomes nationally.It's not hard to love your job when you look after: - Royal Botanic Garden Sydney- The Domain- Centennial Park- Moore Park- Queens Park- Australian Botanic Garden Mount Annan- Blue Mountains Botanic Garden Mount Tomah- Moore Park Golf- Centennial Parklands Equestrian Centre- ES Marks Athletics Field- Entertainment Quarter- Fox StudiosExamples of media I was quoted or mentioned in:- BGANZ: https://issuu.com/bganz/docs/tbg_iss45_jul2016_final_160710/67- CNN: http://edition.cnn.com/travel/article/australia-sydney-spectacular-skies/index.html Show less

Sydney, Australia

Centennial Parklands is Australia's leading public parklands, with more than 20 million visits made each year. As a self-funded public asset, we are far more than a management agency for open space. We are the largest community sports precinct in NSW, a popular venue for artistic and cultural events, at the heart of the film industry in Australia and are custodians of modern Australia's birthplace - the site of Federation in 1901.I lead a team of eight communications, marketing and… Show more Centennial Parklands is Australia's leading public parklands, with more than 20 million visits made each year. As a self-funded public asset, we are far more than a management agency for open space. We are the largest community sports precinct in NSW, a popular venue for artistic and cultural events, at the heart of the film industry in Australia and are custodians of modern Australia's birthplace - the site of Federation in 1901.I lead a team of eight communications, marketing and customer service professionals, looking after marketing strategy and implementation, corporate communications, media and issues management strategies, education and behaviour change campaigns, online and social media strategy and implementation, and publications (including annual reports).The role also incorporates facilitating the Centennial Parklands Community Consultative Committee, and providing marketing support for the Parklands’ charitable arm, the Centennial Parklands Foundation.Implementing a 'digital first' strategy, I project managed the development of numerous websites, established a multi-channel social media environment and maintained it almost singlehandedly, established and wrote a daily blog (http://blog.centennialparklands.com.au), oversaw the development of a number of smartphone apps and led a project to source and install outdoor digital touch screens to deliver on-demand, real-time visitor information services (http://www.rysen.com.au/our-work/centennial-parklands-app/ and https://www.parksleisure.com.au/documents/item/3196).I also project managed nine successive annual reports for the Parklands, a number of which won a Silver Award at the Australasian Annual Reporting Awards, and I presented/spoke as a 'subject matter expert' at a number of events (eg. http://www.hollyg.com.au/go-future-media/tourism-tweetup-march-2014/ and https://www.parksleisure.com.au/regions/nsw-act/2015-technology-apps-and-social-media-in-parks-and-leisure). Show less

Sydney, Australia

On several occasions I have acted in the role of Director Visitor Experience. This role is a member of the Trust‘s Executive team, and is responsible for the development and management of marketing and communications, recreational, educational, visitor services, and asset security for the Trust.This role additionally leads a number of strategies for developing new business opportunities to increase Trust revenue and actively promote the Trust in a range of market segments.

Sydney, Australia

I was responsible for delivering a wide range of communications, public relations and media activities including communication strategies, event planning and management,media liaison, website maintenance, production of collateral and interpretive signage and production of community/stakeholder newsletters.During this role I held the role of Secretariat of an Executive-level parks industry forum (Sydney Parks Group).

Sydney, Australia

Coordinating the $2.4 million “Environmental Tobacco Smoke and Children” Project, I was responsible for overall project coordination, relationship management of project partner organisations, development and implementation of media and public relations strategies, and stakeholder and industry development and management.

Dublin, Ireland

Working for this large US multinational based in their Dublin Office, I was responsible for management of the Graduate Finance Trainee Program, development and implementation of training and development courses, responsible for payroll, benefits and coordinating all recruitment processes.During this role I assisted with the design and implementation of a successful organisational restructure.

Sydney, Australia

Undertook three Graduate Program roles covering Customer Stakeholder Regulator Relations, Corporate Human Resources, and Community Relations.Key projects included community relations and consultation for major capital works projects, management of Graduate Engineer Program, and project management of Corporate Teamwork and Leadership Awards Program. During this time I also took on a number of voluntary roles including: Graduate Year Representative, Spokeswomen’s Program Coordinator and… Show more Undertook three Graduate Program roles covering Customer Stakeholder Regulator Relations, Corporate Human Resources, and Community Relations.Key projects included community relations and consultation for major capital works projects, management of Graduate Engineer Program, and project management of Corporate Teamwork and Leadership Awards Program. During this time I also took on a number of voluntary roles including: Graduate Year Representative, Spokeswomen’s Program Coordinator and Secretary, Ethics Committee. Show less

Bachelor Of Business, Human Resource Management / Accounting

Graduate Certificate, Public Relations

Trinity Certificate, Teaching English To Speakers Of Other Languages

An intensive residential course learning to teach English to adult non-English speakers.

Certificate In Public Affairs, Public Relations/Image Management, Pass

An intensive certificate in public affairs, with a focus on the Irish Government and public administration processes and procedures..