Craig Els is a Managing Director - South Africa at Transformative Teams. They is proficient in Afrikaans and English. Colleagues describe them as "Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” Craig Els is the archetypal embodiment of this famous quote. I have known and worked with Craig for a long time, and there are few people who I place a higher degree of trust in and have a stronger sense of admiration for. Fiercely intelligent and incredibly tenacious, he has grown from strength to strength, starting out as a sales specialist and moving into product knowledge and sales staff training at the biggest sports brand in the world. Craig and I worked on a series of best-in-class marketing, product and content campaigns during our time at Nike and his contributions were always of unprecedented value. A great presenter with a keen sense of savvy for people in general, he is able to command rooms and audiences with his charisma. I have witnessed Craig find his true calling with his progression into coaching and training. His ability to understand and communicate at deep, fundamental levels enable him to operate with a strong, intuitive and educated framework of consumer psychology. A serial entrepreneurial spirit serves as a springboard for a perpetually enterprising outlook - you will always get an innovative perspective, an alternative idea and a 'can-do' attitude. Craig's unquenchable thirst for knowledge and understanding stands him in good stead moving forward. Always eager to learn, he is a great proponent of both receiving and delivering constructive criticism in the interests of improving and making everyone around him better. This is his impact. This will be his legacy." and "As my brother, I have had the great opportunity of both working with and mentoring Craig during his professional career. Craig has proven to be a key asset in all the companies that have had the pleasure of employing him. His ability to embrace criticism and identify weaknesses has made him one of the most well-rounded professionals I've know. Being an avid team player, Craig is always trying to draw the most out of his team members by trusting their abilities and allowing them to prove themselves while also facilitating their professional growth within the organization. Craig is an asset to any company looking for an innovative thinker with an unwavering work ethic that will dedicate his skills to the betterment of the organizations he chooses to involve himself with."