Craig E. work email
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Craig E. personal email
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Craig E. phone numbers
My goal is to lead teams developing and implementing customer strategies to increase leads, customer loyalty and share of wallet by communicating with customers across multiple channels. With over 25 years of business experience, including digital marketing, online and ecommerce, I develop core strategies leveraging personalized customer content to drive sales (on and offline) resulting in stronger customer engagement.Experience:I design and implement interactive strategies for B2B companies using digital tools and processes, marketing automation and multi-channel marketing media. I have managed the P&L for online stores and have responsibility for the content and design of external and internal websites. I work with cross-functional teams - agencies to IT, to design the best CX (front) and technical (backend) for digital experiences while delivering results through digital channel performance and measurement of metrics and analyticsBusiness Strategy, Digital Marketing and CX Strategy, Customer Segmentation, Marketing Automation, Marketing Team Development, Web Strategy and Development, Email marketing, and Agile Marketing Project Management
Next Consulting
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Digital Marketing LeaderNext Consulting Jan 2010 - PresentDesigning marketing organizational effectiveness - aligning resources, tools and processes to support the pursuit of the perfect Customer Engagement model. Every company, industry and customer interaction is unique, companies need to develop an evergreen process to always stay connected to the "on demand" customer segments. My expertise is connecting all parts of the process from individuals to tools that create and continuously improve that process.
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Director Of Digital Marketing And OperationsEntrust Feb 2021 - Oct 2022Minneapolis, Mn, Us -
Director Of Lead Generation And AutomationCiox Health Jul 2018 - May 2019New York, Ny, UsDeveloped corporate strategy for marketing automation, lead and demand generation by implementing a sustainable marketing process. Created an SLA for delivering qualified leads to the 2 largest business units by measuring and scoring the engagement of prospects and existing customers. Worked with Sales and Marketing operations team to develop discipline in the content creation and delivery process. -
Vp Of MarketingAbility Network May 2017 - Apr 2018Minneapolis, Mn, UsLeading a team of marketers delivering and optimizing brand and sales communications utilizing an Agile methodology, ensuring a consistent brand experience across channels, including web, mobile, search and social. By connecting multi-channel strategies, leveraging marketing automation tools and processes, we connect with customers and prospects with relevancy and measuring results with multi-touch attribution. -
Director Of Digital MarketingAxiom Communications Sep 2016 - May 2017As Director of Digital Marketing I work with clients to design and implement digital marketing solutions from website to CRM to marketing automation processes. Every company, culture and marketing team is unique and so are the solutions they'll use to acquire, nurture and grow their customer base. At Axiom we look at the customers' needs and the companies goals and develop a marketing plan, including the tools and processes that will engage the customer and meet the companies objectives.
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Director - Interactive MarketingCambria Dec 2014 - Jun 2016Eden Prairie, Mn, UsDeveloping and implementing a B2B2C customer engagement strategy to increase brand awareness, leads and share of wallet by integrating relevant content across all channels to our diverse customer segments.Utilizing state of the art tools and processes, we are working to develop the 360 view of our customer. -
Director - Digital Global BrandEcolab Oct 2010 - Sep 2014St. Paul, Mn, UsResponsible for driving the Global Digital Marketing strategy to enhance traditional sales channels to build stronger customer relationships. Development of customer facing and internal websites, communities and eCommerce Solutions to drive organic growth with existing business and lead generation opportunities. -
Ecommerce Marketing ManagerStratasys, Inc Dec 2008 - Oct 2010Rehovot, IlResponsible for all marketing activities online and offline for the manufacturing services division of Stratasys. Manage the day-to-day interactive marketing plan - including PPC, linking, social media, online marketing and affiliates.Campaign development with partners to develop integrated media campaigns connecting both online and offline marketing activities. -
Marketing ConsultantInternet Consulting Aug 2008 - Dec 2009
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Interactive Marketing ManagerLifetouch National School Studios Inc. Mar 2007 - Aug 2008Manage the Online Marketing and P&L Responsibility for the Photo Gifts website
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Marketing ManagerBest Buy 2000 - 2007Richfield, Minnesota, Us3 years - Online Store Manager - managed the P&L for the online Audio and Video stores a $50 million dollar business in 2003.Retail Marketing Manager - working with the retail store team to execute the corporate marketing plans, driving increased traffic to the brick and mortar storesConsumer Segmentation - working with the research team to define 8 unique customer segments purchasing current and future consumer electronics products -
Area Marketing ManagerAirtouch Sep 1998 - Mar 2000UsPricing and Promotions Manager for Airtouch Wireless Communications - developed Airtime pricing plans and promotions to grow the B2B business and National Accounts -
Product ManagerFargo Electronics Oct 1996 - Sep 1998UsProduct and Pricing Manager for the Printer supplies business - $20 million dollar business complementing the sale of printersDeveloped the Security Film product line and business as a line extension to the security card business -
Finance ManagerAt&T Wireless Services 1988 - 1996
Craig E. Skills
Craig E. Education Details
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University Of St. Thomas - Opus College Of BusinessMarketing
Frequently Asked Questions about Craig E.
What company does Craig E. work for?
Craig E. works for Next Consulting
What is Craig E.'s role at the current company?
Craig E.'s current role is Director, Digital Marketing, Marketing Automation and Lead Generation.
What is Craig E.'s email address?
Craig E.'s email address is cr****@****ust.com
What is Craig E.'s direct phone number?
Craig E.'s direct phone number is +192086*****
What schools did Craig E. attend?
Craig E. attended University Of St. Thomas - Opus College Of Business.
What are some of Craig E.'s interests?
Craig E. has interest in Social Services.
What skills is Craig E. known for?
Craig E. has skills like Direct Marketing, Development, E Commerce, Capital Budgeting, Consulting, Planning, B2b, Online Marketing, Global Communications, Digital Media, Digital Marketing, Integrated Marketing.
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