Craig E. Email & Phone Number

Designing marketing organizational effectiveness - aligning resources, tools and processes to support the pursuit of the perfect Customer Engagement model. Every company, industry and customer interaction is unique, companies need to develop an evergreen process to always stay connected to the "on demand" customer segments. My expertise is connecting all parts of the process from individuals to tools that create and continuously improve that process.

Minneapolis, Mn, Us

New York, Ny, Us

Developed corporate strategy for marketing automation, lead and demand generation by implementing a sustainable marketing process. Created an SLA for delivering qualified leads to the 2 largest business units by measuring and scoring the engagement of prospects and existing customers. Worked with Sales and Marketing operations team to develop discipline in the content creation and delivery process.

Minneapolis, Mn, Us

Leading a team of marketers delivering and optimizing brand and sales communications utilizing an Agile methodology, ensuring a consistent brand experience across channels, including web, mobile, search and social. By connecting multi-channel strategies, leveraging marketing automation tools and processes, we connect with customers and prospects with relevancy and measuring results with multi-touch attribution.

As Director of Digital Marketing I work with clients to design and implement digital marketing solutions from website to CRM to marketing automation processes. Every company, culture and marketing team is unique and so are the solutions they'll use to acquire, nurture and grow their customer base. At Axiom we look at the customers' needs and the companies goals and develop a marketing plan, including the tools and processes that will engage the customer and meet the companies objectives.

Eden Prairie, Mn, Us

Developing and implementing a B2B2C customer engagement strategy to increase brand awareness, leads and share of wallet by integrating relevant content across all channels to our diverse customer segments.Utilizing state of the art tools and processes, we are working to develop the 360 view of our customer.

St. Paul, Mn, Us

Responsible for driving the Global Digital Marketing strategy to enhance traditional sales channels to build stronger customer relationships. Development of customer facing and internal websites, communities and eCommerce Solutions to drive organic growth with existing business and lead generation opportunities.

Rehovot, Il

Responsible for all marketing activities online and offline for the manufacturing services division of Stratasys. Manage the day-to-day interactive marketing plan - including PPC, linking, social media, online marketing and affiliates.Campaign development with partners to develop integrated media campaigns connecting both online and offline marketing activities.

Manage the Online Marketing and P&L Responsibility for the Photo Gifts website

Richfield, Minnesota, Us

3 years - Online Store Manager - managed the P&L for the online Audio and Video stores a $50 million dollar business in 2003.Retail Marketing Manager - working with the retail store team to execute the corporate marketing plans, driving increased traffic to the brick and mortar storesConsumer Segmentation - working with the research team to define 8 unique customer segments purchasing current and future consumer electronics products

Us

Pricing and Promotions Manager for Airtouch Wireless Communications - developed Airtime pricing plans and promotions to grow the B2B business and National Accounts

Us

Product and Pricing Manager for the Printer supplies business - $20 million dollar business complementing the sale of printersDeveloped the Security Film product line and business as a line extension to the security card business