Craig Ettinger Email & Phone Number

New York, Ny, Us

Hoboken, New Jersey, United States

Hoboken, New Jersey, United States

Jersey City, New Jersey, United States

Successfully helped launch multiple new markets, including Zoomo's first Canadian presence in Toronto. I developed and implemented the playbook for efficient B2C operations. Additionally, I lead and directed the strategy around our customer experience.

New York, New York, United States

New York, New York, United States

Directed the launch of Forum by b8ta in New York, NY. This role helped develop and perfect my project management and operational skills by directly managing the launch of the brand's shopping experience and coordinating key partnership's direction for the organization.

Tysons Corner, Va

Oversaw the build out and transition to a full inline store for b8ta's Washington DC flagship location. My biggest achievement was helping traverse the direction of b8ta's customer outreach at the onset of the pandemic. During this time, I directed and organized b8ta's 'Virtual Shopping Program' to pivot b8ta's ability to serve their customers.

Washington D.C. Metro Area

Managed the growth and success of b8ta's smaller store format. This success lead to location transitioning into a full inline flagship for the company. During this time, b8ta witnessed explosive growth and subsequently increased their store count. I successfully orchestrated and managed the recruiting efforts of 10 new store openings, successfully hiring over 50 staff members.

Washington D.C. Metro Area

Worked in tandem with the Store Manager of the Flagship Washington DC location. Spearheaded a unique approach in visual merchandising for this high profile location to help drive growth of key product categories. This success lead to key internal stakeholders utilizing the location as experimental store for growth in key areas for the organization.

Washington, District Of Columbia

Introduced the newest A|X store concept from Giorgio Armani and managed the relaunch of the Washington DC flagship. During this time I utilized key business analyses to work with allocators and buyers to provide insight on the growth of key product categories and feedback from our customer base.

Freehold, Nj

During my time at A|X Freehold, I directly managed to take a store witnessing over 8 straight quarters of declining sales to a top growth location with one year of consecutive sales growth. During this time the location exceeded a 10% sales growth in two fiscal quarters.

Freehold, Nj

New Brunswick, New Jersey

In this role I quickly was able to identify critical inefficiencies with our department's operations disrupting our corporate wellness accounts and overall customer satisfaction. I was given the opportunity to develop a business plan that helped address these issues with free range to implement my new strategies. My new department framework and operational procedures lead to increased profitability and helped acquire a new major wellness account with Johnson & Johnson. These new procedures were adopted company wide and helped drive further business growth across all branches.

New Jersey, United States

In this role at F&W I managed the newly created member retention program for the organization. I was tasked to assure satisfaction with all services from our membership base and seek to increase average account spend. I accomplished this and helped drive an average account growth of 8% Y.o.Y.

Greater New York City Area

Represented and promoted clients in organized events to expand brand image and educated public on different brands and their emerging products. I have represented various clients ranging from Fortune 500 companies to small and mid-size businesses.

Freehold, Nj

Effectively worked to help acquire new memberships for new fitness center. Managed personal marketing and advertising of new center by a developed local outreach program. Directly organized promotional events with local business partnerships to help expand brand awareness for CentraState and business partners. Achieved top acquisition numbers in Q4 2011 & Q1 2012 for new member growth.

Tourism Development & Management, Tourism And Travel Services Management

General Studies