Craig Felker Email & Phone Number

Paducah, Ky, Us

Lead, coach, mentor, and serve Branch Experience Managers and entire retail network by fostering an environment and culture that consistently delivers extraordinary customer experiences that create meaningful relationships and devoted lifelong fans of Paducah Bank.

Paducah, Ky, Us

• Created strategic marketing plans that produced year over year growth and increased sales 100%• Developed and managed ezpb.com and increased online traffic by 400%• Built disruptive marketing campaigns that produced innovative viral content, record breaking sales, and vastly improved market share• Designed industry leading mobile responsive custom shed builder that transformed online portable building sales• Spearheaded design and implementation of customized online point of sale system that promoted nationwide sales• Hired online sales personnel and lead ongoing training for entire dealer network (50 plus locations)• Transformed company and product positioning, pricing, corporate messaging architecture, and corporate sales presentations• Garnered national recognition with cover story in industry leading publication Shed Builder Magazine• Elevated brand presence, loyalty, and relevancy with consistent customer centric messaging across the spectrum of marketing channels• Recruited and managed a dynamic team of highly talented creative professionals and oversaw content creation and deployment across all marketing channels• Expanded media relations and handled all PR opportunities• Grew key strategic relationships and positioned the company for future partnerships and acquisitions

Global, Us

• Onsite manager and brand advocate responsible for training volunteers and implementing strategies to help secure child sponsorship • Connect and develop relationships with Compassion partners and volunteers• Travel to venues and provide tour support to help facilitate successful events• Collect pertinent information and maintain daily communication with Compassion International

Paducah, Kentucky, Us

• Co-Creator and Associate Publisher/Advertising Director for Score Magazine• Developed and maintain relationships with symphony patrons, board members and community partners• Managed the design and creation of promotional videos, SCORE Magazine, print/online advertisements, flyers, posters, brochures, promotional videos, etc.• Created and distribute weekly news releases, newsletters, mailings, e-mail blasts, and concert programinformation• Served as Music Coordinator for the LowerTown Arts & Music Festival (scheduled all musicians and music-related activities for the event)• Managed the PSO website and social media pages/campaigns• Oversaw the implementation of all advertising and direct marketing strategies• Assisted the board with communication, storytelling and promotional efforts to help strengthen and grow the PSO audience

Us

• Design and implement marketing strategies to increase online presence via website and social media networks • Provide written content to publicist for media requests in a timely fashion and handle all on air television and radio interviews• Develop and maintain partnerships with promoters, booking agents and media to ensure successful concert/event• Perform regularly to audiences ranging in size from 100 to over 10,000 people• Manage design, production, and inventory of over $25,000 in band merchandise• Contributing songwriter for Daywind Publishing

• Organized and maintained public relations for events and foster parent development • Established relationships and mentored foster youth through helping manage day-to-day responsibilities such as education, various appointments and establishing/maintaining employment• Supervised periodic documentation to fulfill state requirements• Developed professional networking contacts within the field through ongoing collaboration efforts with the educational community• Interviewed, assessed and selected candidates for the Independent Living Program• Managed billing for reimbursements from the state of Kentucky by handling 12+ apartment leases, bi-monthly client grocery cards and monthly stipends • Lead & facilitated monthly meetings focused on instructing the Independent Living modules • Developed and monitored quarterly service plans to help clients achieve focused goals

• Developed partnerships with businesses to help implement marketing strategies through printed and online advertising • Recruited and expanded new business in multi-state regional territory • Performed multiple functions to meet vital daily deadlines and quotas

• Established and maintained relationships with corporate marketing departments, small business owners and colleges to provide assistance developing marketing/advertising strategies via Salem online and print publications • Oversaw the creation, marketing and sales of the Youth Ministry Resources Guide within the international publication, Youthworker Journal• Created promotional products to market publication CollegeBound• Coordinated various company events as a member of the social committee

• Created concept, researched and drafted monthly gear review column within the international subscription based music magazine• Interviewed various musicians, artists and bands • Reported on music festivals, events and various album reviews• Worked in conjunction with publicity and management teams to coordinate content for the publication

• Created and maintained system for tracking promotional ticket use• Collaborated with local stations on album release campaigns• Updated artist tour information on label websites• Aided publicity team in assembling press kits and media mailings

• Assisted tour promotions manager at retail event for artist FFH• Co-facilitated youth pastor initiative in support of Third Day event• On site runner and assistant to publicist at the 2003 Gospel Music Association week