Craig Ferreira, Mba

Craig Ferreira, Mba Email and Phone Number

Las Vegas, NV, US
Craig Ferreira, Mba's Location
Las Vegas, Nevada, United States, United States
Craig Ferreira, Mba's Contact Details

Craig Ferreira, Mba personal email

n/a

Craig Ferreira, Mba phone numbers

About Craig Ferreira, Mba

Business operations and communications executive who builds and manages relationships with stakeholders at all levels of an organization. I successfully combine people, project/event management, brand stewardship, and operational excellence to give organizations more visible and credible connections with stakeholders by converting them into long-term advocates. Specialties include: strategic planning, project development and execution, business operations, communications, retention programs, creative people management, content creation, and revenue and equity growth.

Craig Ferreira, Mba's Current Company Details
University of Nevada-Las Vegas

University Of Nevada-Las Vegas

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Program Manager
Las Vegas, NV, US
Craig Ferreira, Mba Work Experience Details
  • University Of Nevada-Las Vegas
    Program Manager
    University Of Nevada-Las Vegas
    Las Vegas, Nv, Us
  • Unlv International Center For Gaming Regulation
    Operations Director
    Unlv International Center For Gaming Regulation Oct 2023 - Present
    Las Vegas, Nevada, Us
    Manage a world class faculty to curate, develop and deliver training programs focused on international best practices in areas such as investigations, compliance, audit, sports wagering, cannabis regulation, cyber-security, casino security, i-gaming and programs specific to tribal nations. Create engaging virtual and on-site executive educational seminars and content to our stakeholder audience of gaming and cannabis operators, regulators, suppliers, and policy makers.I continually elevate the ICGR brand to ensure its position as a premium education brand, which drives open enrollment attendance, custom programs, advisory work, and alternative forms of revenue. I value critical relationships with commercial and tribal gaming and integrated resort leaders throughout the U.S. and international jurisdictions who attend our programs. Continuing to exceed our clients' expectations ensures the ICGR maintains its high educational and reputational equity level in the training space, which attracts new faculty, positive media coverage, and long- and short-term sponsorship opportunities.Constant improvement is critical to the ICGR’s long-term sustainability. Updating speakers, content, and hospitality experiences and adding new programs relevant to the gaming and hospitality space ensures we remain the world's most relevant regulatory training entity.Manage all aspects of marketing, including social strategy, storytelling case studies, and email automation, and leverage content and speaker profiles further to enhance the depth and breadth of our outreach. Create new avenues for storytelling, including video essays and testimonials, relevant content to drive website traffic, and impactful informational webinars on best practices in gaming. Take complex issues and contextually simplify them for our international audiences.
  • Unlv International Center For Gaming Regulation
    Interim Executive Director
    Unlv International Center For Gaming Regulation Dec 2021 - Oct 2023
    Las Vegas, Nevada, Us
    My role is to drive the Center towards growth and sustainability by maintaining its core tenets, including research, practical and impactful executive education, regulatory and legislative advisory practices, and developing leadership councils that routinely assess and make recommendations to improve international gaming regulations. I design and direct strategies that market, support, and enhance our regulatory programming and organizational operations, including managing our assets, streamlining and optimizing financial processes, providing leadership to all staff, establishing business goals, and advising senior leadership within UNLV on the core tenets of the Center's mission. Consult with jurisdictions around the globe to implement strategic and sustainable gaming best practices to drive gaming revenue, ancillary operational revenue, and taxation revenue.
  • Unlv International Center For Gaming Regulation
    Operations Director
    Unlv International Center For Gaming Regulation Oct 2021 - Jan 2022
    Las Vegas, Nevada, Us
    Manage a world class faculty to curate, develop and deliver training programs focused on international best practices in areas such as investigations, compliance, audit, sports wagering, cannabis regulation, cyber-security, casino security, i-gaming and programs specific to tribal nations. Create engaging virtual and on-site executive educational seminars and content to our stakeholder audience of gaming and cannabis operators, regulators, suppliers, and policy makers.
  • Unlv International Center For Gaming Regulation
    Operations And Marketing Manager
    Unlv International Center For Gaming Regulation Jul 2018 - Oct 2021
    Las Vegas, Nevada, Us
    Manage marketing and social media presence for the ICGR to ensure engagement, relevance, and position the Center as the focal point of gaming best practices. Create digital and print collateral, manage the website and social channels, email delivery, and design and deliver presentations for international audiences promoting and telling stories about the Center and UNLV. Serve as the operations leader responsible for organizing and managing program curriculum, budgeting, and execution of all training at UNLV and internationally.Foster and deepen relationships with principal faculty and stakeholders within UNLV and partner organizations to develop additional programs, site visits, and engaging content relevant to current gaming regulatory issues. Provide feedback to improve program content and engagement.Execute flawless customer experiences for open enrollment training programs at UNLV, including coordinating room setup, food and beverage, transportation, faculty, and site visits.
  • Wente Vineyards
    Retail Communications Manager
    Wente Vineyards Jan 2008 - Jan 2018
    Livermore, Ca, Us
    Drive storytelling and go-to-market strategies for our portfolio of channel and consumer products, events, loyalty clubs, and experiences to diverse industries and audiences while coordinating across multiple internal business units and departments to develop and introduce new solutions and experiential programming. Reduce broad and complex concepts and business strategies into actionable product marketing plans with measurable results for frontline managers and staff.Consult with business units and partner on best practices to increase and retain loyalty memberships and execute direct mail, digital, and email marketing campaigns to take B2B and B2C customers on a journey to drive incremental revenue.Research and develop a keen understanding of the competitive set, customer and employee needs, industry influencers, and decision-makers to create a diversified suite of additional products and services.Develop strategies and maximize technology resources to lead projects from conception to closure, including new point of sale systems, CRM implementation, and utilize web analytics to improve customer website interface and improve campaign ROI. Drive social media programming throughout the hospitality division.Work closely with demand generation, wholesale brand/content marketing, human resources, destination event team, and product management to understand business needs and deliver the right message to that audience by executing marketing strategies and tactics that create measurable results. Report on KPIs driven by innovative marketing initiatives for a diverse set of consumer and channel business units, including hospitality centers, restaurant, golf course, event center, and concert series that increased hospitality division revenue 19.3% and lifestyle and loyalty club memberships 16.1%.
  • Wente Vineyards
    Retail Sales Manager/Wine Club Manager
    Wente Vineyards 2004 - Jan 2008
    Livermore, Ca, Us
    Created incremental value by nurturing customer relationships with key decision-makers in B2B corporate program and engaging with them post-sales, driving further adoption, increased satisfaction, and ensuring high retention resulting in a 23.5% sales revenue increase four years. Increased operational efficiency across business units.Established front of house training program for all new hospitality staff, including teaching brand stories, salesmanship, and guest relations.Embarked on a positive adoption trajectory with our services toward loyalty club members to build their confidence with exclusive experiences that surprised and delighted them. This led to membership revenue increasing from $16K to $1.7 Million within six years and a 16.1% increase in loyalty club memberships allowing for the development of additional loyalty club levels over the same time frame.
  • Wente Vineyards
    Retail Hospitality Manager
    Wente Vineyards 2002 - 2004
    Livermore, Ca, Us
    Collaborated with internal stakeholders to conceive new hospitality experiences, driving the revenue growth in the hospitality division. Weaving food and wine experiences together created the core of our lifestyle businesses and organizing the marketing strategies for these experiences, including e-mail and direct mail newsletter campaigns, opened the door to my marketing career.

Craig Ferreira, Mba Skills

Marketing Social Media Marketing Marketing Strategy Sales Email Marketing Customer Service Management Marketing Communications Public Relations Event Management Team Building Wine Marketing Management Strategy Hospitality Social Media Strategic Planning Hospitality Industry Training Online Marketing Customer Relationship Management Wine Tasting Crm Recruiting Brand Management Event Planning Leadership Time Management Business Development Microsoft Office Social Networking Digital Marketing Digital Strategy Corporate Events Online Advertising Market Research Corporate Communications Corporate Social Responsibility Research Strategic Communications Internal And External Communications

Craig Ferreira, Mba Education Details

  • Aspen University
    Aspen University
    Business
  • California State University - East Bay
    California State University - East Bay
    Mass Communications

Frequently Asked Questions about Craig Ferreira, Mba

What company does Craig Ferreira, Mba work for?

Craig Ferreira, Mba works for University Of Nevada-Las Vegas

What is Craig Ferreira, Mba's role at the current company?

Craig Ferreira, Mba's current role is Program Manager.

What is Craig Ferreira, Mba's email address?

Craig Ferreira, Mba's email address is cr****@****bal.net

What is Craig Ferreira, Mba's direct phone number?

Craig Ferreira, Mba's direct phone number is +192545*****

What schools did Craig Ferreira, Mba attend?

Craig Ferreira, Mba attended Aspen University, California State University - East Bay.

What skills is Craig Ferreira, Mba known for?

Craig Ferreira, Mba has skills like Marketing, Social Media Marketing, Marketing Strategy, Sales, Email Marketing, Customer Service, Management, Marketing Communications, Public Relations, Event Management, Team Building, Wine.

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