Craig Fonseca Email & Phone Number

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Mumbai Area, India

My key role here was upholding the essence of the brand and communicating it to existing and future community members. Apart from Marketing, I’ve often been the sole driving force behind Finance, Operations, Content for long periods during crunch time.My main job role remains but not limited to the following:- Ideating and creating a communication strategy and monthly content calendars- Executing and monitoring growth campaigns for user acquisition on the platform- Executing engaging social media campaigns- Managing and motivating a team of copywriters, designers, content writers and a PR agency- Coordinating with a development agency and thoroughly testing delivered iterations of digital assets- Managing Marketing budgets and creating Marketing plans to suit them- Creating weekly and monthly marketing, sales and growth reports

Mumbai, India

- Developing digital, mainline and integrated concepts to suit clients’ needs- Developing both, campaign specific and regular digital content for brands- Coming up with unique activation, direct mailers and other direct communication ideas- Working on new business development/acquisition via creative pitches - Creating and executing digital media plans

Mumbai Area, India

- Conceptualizing and executing unique properties for the brand- Creating a marketing strategy and brand evolution path for Travel Master Gogo- Developing and executing all communication – planning, writing and designing- Handling end to end digital media promotions- Vendor management – Negotiating with and on boarding new vendors and partners- Managing balance sheets and finances- Thinking up innovative marketing solutions to compensate extreme budget constraints

Mumbai

- Delivering unique digital campaigns to suit clients’ needs- Heading and leading a multiple teams of writers- Supervising and executing digital and social media requirements for brands- Conceptualising, writing scripts and overlooking execution and output for videos- Leading creative pitches to acquire new clients- Developing digital brand guidelines, including look and feel and tone of voice- Developing monthly content schedules and copy for a number of brands and projects

- Ideating and delivering campaigns, communication solutions, - Active copy support on key branding elements, like names, taglines and positioning lines- Managing the websites and social media handles for the agency as well as its sister concern, Designomics- Delivering copy for various offline communication mediums

- Developing a yearly magazine calendar - Reporting on current happenings in the industry- Conducting interviews with leaders of industry- Proof reading the magazines before packaging the issue for print- Handling ORM for two major banks and a huge retail company, ensuring a TAT of under 2 hours- Generating reports and sharing insights and process suggestions

- Researching, pitching and writing feature stories on technology for Chip Plus- Contributing articles to Chip Magazine as well