Craig Francis Email and Phone Number
Craig Francis work email
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Craig Francis personal email
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I work with words and pictures to help brands be human.I built my career on the back of a company I started on social media, pivoted to content creation as a service, and have worked in agencies and now in-house teaching others and helping brands hone their voice.I believe in dreaming big and working hard. I believe in the power of community and collective effort; I value going further with a team above going faster as an individual. I want to deliver value in everything that I do. I am passionate about life and work and I want to be a part of something significant.
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Vice President, Brand And MarketingUltraview ArcheryNorcross, Ga, Us
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Vice President, Brand & MarketingUltraview Archery Oct 2024 - PresentNorcross, Georgia, Us -
Director Of Communications, Brand & CreativeSitka Gear Jul 2023 - Jun 2024UsLed the brand, product and digital copy teams team in the creation of all written comms across all consumer touch points. Managed a crew of internal copywriters, freelance writers and agency partners to overhaul the brand voice, focusing on the sharpening of product value propositions to a rapidly expanding consumer group. Worked cross functionally with department leads of marketing, creative, and retail teams to create special messaging for SITKA's push into owned retail. Personally crafted all copy for high trafic placements such as catalog introductions, brand editorials, Memorial Day Folds of Honor messaging, holiday promotions, seasonal campaigns and product launches. I left the company in June, 2024 in a company wide re-org. -
Sr. Creative ProducerSitka Gear Oct 2021 - Jul 2023UsLed all freelance creatives for the brand.Producer for "tier one" product stories.Led content and art direction for all editorial and direct mail.Executive Producer on a lot of videos. A lot.Sr. Copywriter for all brand messaging comms.
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Creative ProducerSitka Gear Aug 2019 - Oct 2021UsMade all the creative things.
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Content DirectorFilson 2017 - 2019Seattle, Wa, Us- Led all brand content initiatives across .com and social- Led the overhaul and redesign of the Filson Journal- Sr. Editor, strategy dev and producer for 150+ unique editorial stories- Fully led social strategy, content creation, copy, and P/M/R for the brand- Managed, recruited, and contracted brand photographers and writers- Producer, "Will to Live: The Gary Edinger Story" film in collaboration with Danner- Photographer for brand campaigns and catalogs -
OwnerCraig Francis Photo 2014 - 2019I am an advertising and commercial photographer. Much of my work is in the outdoor gear/apparel space, but I have worked with brands of all kinds. This work, which started as a side hustle, developed into a true passion and has transformed my career.Clients include:Sitka GearMathews Inc.YETIHells Bay BoatworksFish Hippie Co.Hook & Gafffrogg toggs& many others
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Content Development SpecialistThe Brandon Agency Jan 2017 - 2017Charleston, Sc, UsLead content development: - Sr. Photographer focusing on in-field, in-pursuit, authentic imagery - Write copy for web, social, print, and blogs - Coordinate, build, & lead nationwide influencer and content creator networks - Concept brand strategy for all outdoor & apparel clients Business Development - Work directly with our CEO to find new clients -
Social Media Account ManagerThe Brandon Agency 2015 - 2017Charleston, Sc, Us- Led the SM department for all outdoor and apparel clients.- Extensive experience in social growth hacking, community building, and creating brand voice.- Managed social ad spending for multiple clients, specializing in Facebook ad targeting and content distribution.
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Social Media Manager39 North - Creative Agency 2015 - 2015Channels:- YETI Cooler's, "The Short Season"- Tanglefree Waterfowl- Carl Zeiss USCoordinated with Marketing and Brand Development teams of our clients.Strategy, from ideation to executionManagement of digital assets.Photo editing, sourcing, and posting.Data collection and insights.Management of multinational content creation teams and influencers.Lead copywriter for all clients, platforms, and channels.
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Operations ManagerDue South Coffee Roasters 2014 - 2015I worked with our international supplier and help coordinate sourcing of raw product. I organized crop purchase and logistics. Oversight and quality control of the roasting program was my main responsibility.Between this job and my previous job, I have just shy of 3800 hours on a roaster.
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Level 1 CoachCrossfit Redeemed 2013 - 2015I obtained my Crossfit L1 Trainer certification in September of 2013 and coached several classes a week at my local box until I moved away in March of 2015. Specialized training in mobility and strength programming.
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Production ManagerWest End Coffee Roasters 2012 - 2014Greenville, Sc, UsAs the production manager, I oversaw the roasting program, led quality control, maintained the production facilitiy, and managed the team of production associates. During my time at West End Coffee, many of my projects helped us to produce over 500,000 lbs., increasing sales by 43%. -
Multiple PositionsNewspring Church 2010 - 2012Anderson, Sc, UsI held several positions and worked in a number of capacities during my time at NewSpring.
Craig Francis Skills
Craig Francis Education Details
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Clemson UniversityCommunity Recreation And Sport Management -
NolsOrganizational Leadership
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Spartanburg Methodist CollegeAssociate Of Arts (A.A.)
Frequently Asked Questions about Craig Francis
What company does Craig Francis work for?
Craig Francis works for Ultraview Archery
What is Craig Francis's role at the current company?
Craig Francis's current role is Vice President, Brand and Marketing.
What is Craig Francis's email address?
Craig Francis's email address is cr****@****son.com
What is Craig Francis's direct phone number?
Craig Francis's direct phone number is +184391*****
What schools did Craig Francis attend?
Craig Francis attended Clemson University, Nols, Spartanburg Methodist College.
What are some of Craig Francis's interests?
Craig Francis has interest in Photography, Crossfit, Hunting And Fishing.
What skills is Craig Francis known for?
Craig Francis has skills like Social Media, Social Media Marketing, Content Marketing, Leadership, Photography, Event Planning, Microsoft Office, Customer Engagement, Creative Pitching, Coffee Roasting, Customer Service, Social Media Measurement.
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