Craig Gill

Craig Gill Email and Phone Number

EdTech Marketing & Biz Dev Strategist | Data Analytics Mindset | Operational Excellence | Team Leader @ Teacher Created Materials
Craig Gill's Location
Redondo Beach, California, United States, United States
Craig Gill's Contact Details
About Craig Gill

I am an athletically minded coach and team leader with extensive experience in piloting customer-obsessed marketing and sales teams that increase demand, engagement, and advocacy through strategic campaign planning, rigorous performance measurement, and operational excellence.Key Competencies:• Marketing and sales strategy• Leadership and coaching• Data Analytics• Customer journey and segmentation• Problem solvingTechnologies: MS Office, Google Suite, Salesforce, NetSuite, Marketo, MailChimp, Hubspot, Tableau, Watson, Jupyter, Survey Monkey, CVENT, INEXPO, Zoom, WebEx, GoToMeeting, WorkdayMethodologies: Pragmatic Marketing, Professional Selling Skills, SiriusDecisions, Scrum, AgileSpecialties: Marketing Strategy | Data Analysis | Cross-Functional Leader | Budget Planning and ForecastingStrategy Development | Sales Enablement | Team Building | Sales Cycle Management | Competitive AnalysisProject Management | SaaS Sales | Sales & Marketing Operations | Pricing | Negotiation | Public SpeakingClifton Strengthsfinder: Learner | Activator | Responsible | AchieverContact Info: cgill831@gmail.com

Craig Gill's Current Company Details
Teacher Created Materials

Teacher Created Materials

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EdTech Marketing & Biz Dev Strategist | Data Analytics Mindset | Operational Excellence | Team Leader
Craig Gill Work Experience Details
  • Teacher Created Materials
    Vice President Of Marketing, Direct To School
    Teacher Created Materials Apr 2024 - Present
    Huntington Beach, Ca, Us
    Head of Direct to School (K-12) marketing across the United States with emphasis on marketing operations, team management, and revenue growth for one of the industry's most impactful family-run publishing organizations.
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  • Teacher Created Materials
    Vice President Of Business Development
    Teacher Created Materials Jul 2023 - Apr 2024
    Huntington Beach, Ca, Us
    Tasked with leading the build-out of new business channels for one of the K12 industry's premier content developers. Responsible for team formation, developing sales and marketing strategies, budgeting and finance, pipeline and revenue generation.
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  • Iste
    Senior Director Of Marketing
    Iste Jun 2020 - Jul 2023
    Arlington, Virginia, Us
    Head of marketing for the largest membership association in the world dedicated to educators driven to improve the use of technology in teaching and learning. Responsible for all org-wide marketing planning, strategic communications, brand and reputation management, web & social strategy, and content development in the name of sustaining and building the strength of the organization's reputation and financial well-being.Led a lean marketing staff through two tumultuous years of pandemic-caused market disruption and successfully marketed two best-in-class and well-attended virtual annual conferences attended by over 10k visitors each.Exceeded annual goals across a wide variety of product lines, including digital learning, credentialing, books, and membership through the use of innovative digital marketing techniques and improved operations.
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  • Ubtech Education
    Director, Educational Partnerships
    Ubtech Education Jun 2019 - Jan 2020
    Early-stage hire of an international educational robotics start-up breaking into the U.S. K-12 and higher education market. Responsibilities include territory planning, new business development, and the design and execution of innovative marketing and promotional campaigns designed to drive lead generation and revenue growth.Tasked with developing new customer acquisition growth strategies, increasing client base, and executing on such strategies to drive new business revenue to fund continued expansion within market.Responsible for all regional strategic marketing, campaign development, creative, event marketing, and digital marketing execution. Accountable for national sales operations functions, including CRM set up and training, strategic business planning design, and sales enablement programs.
  • Self Employed
    Marketing & Business Development Consultant
    Self Employed Jul 2018 - Jun 2019
    Asheville, Nc, Us
    Worked independently as education industry consultant, taking on multiple projects for business partners to drive revenue growth, enhance capabilities, and develop strategic frameworks for future expansion.Partnered with an education industry data analytics start-up to review, revise, and launch new marketing and sales resources as part of the company's go-to-market launch.Acted as interim chief sales and marketing officer for Open Educational Resources (OER) digital learning platform start-up; authored strategic marketing plans, represented organization at events, and participated in final stages of product development in anticipation of go-to-market launch.Completed recruiting project for an independent education industry search firm; expanded candidate list, updated candidate profiles, and initiated candidate contact.
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  • Mcgraw-Hill Education
    Director, Marketing Operations
    Mcgraw-Hill Education 2016 - 2018
    New York, Ny, Us
    Promoted to Centralized Marketing Group to manage marketing department processes, standards, and operating budget for $750M company; direct report management responsibilities; reported directly to Chief Marketing Officer.Launched new Marketing Operations team through corporate re-organization; reduced operating expenses, contributed to market share growth and increased digital product revenues.Oversaw all aspects of marketing analytics program, including KPI development and tracking, dashboard development and reporting (Tableau), optimization recommendations, test assessments, pattern recognition, and insights.Served as workstream manager for multiple cross-functional strategic planning initiatives within matrixed organization incorporating marketing, sales, product development, human resources, and finance
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  • Mcgraw-Hill Education
    Director Of Product Marketing
    Mcgraw-Hill Education 2015 - 2016
    New York, Ny, Us
    Promoted to senior product marketing leader with annual divisional sales exceeding $300 million. Responsible for development of go-to-market and demand generation plans, all digital marketing planning and execution, asset creation, performance measurement, and team training; direct report management responsibilitiesMaintained market share two years running in transforming industry through launch of new digital product and services featuring adaptive learning, gaming, and course-management software platforms.Named to McGraw-Hill Education 2016 Strategic Planning “Tiger Team” in recognition of achievements in data-driven decision making, execution, and overall performance.
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  • Mcgraw-Hill Education
    Exec Product Marketing Manager
    Mcgraw-Hill Education 2011 - 2015
    New York, Ny, Us
    Promoted to product team marketing lead responsible for marketing and sales enablement plan development and execution, B2B and B2C campaign development, demand generation, asset creation, staff management, pricing, and events.Exceeded revenue goals three of four years, with yearly sales approaching $40M; named "Business Unit Product Team of the Year" in 2012.Twice nominated, Business Unit Marketing Manager of the Year.Named McGraw-Hill Higher Education “Vanguard” in recognition for achievement in coaching and leadership; named “First Mover” in recognition of creating and driving innovation and risk taking.
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  • Mcgraw-Hill Education
    Field Marketing/Sales Director
    Mcgraw-Hill Education 2010 - 2011
    New York, Ny, Us
    Responsibilities included development and execution of product team go-to-market plans, account management, and sales enablement and training for Western Region.Exceeded sales targets for "Business Unit Product Team of the Year"; launched most successful new product offering in a decade, with sales topping $2M.Named McGraw-Hill “First Mover” in recognition of creating and driving innovation, risk taking, and fostering team work to meet the needs of internal and external customers.
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  • Macher
    Account Director
    Macher 2009 - 2010
    Venice, Ca, Us
    Responsibilities included new business development, account management and the design and execution of innovative marketing and promotional campaigns centered upon gift with purchase programs, value-added product development, specialty packaging for retail and on-line brands, and creation of customer relationship programs.Successfully developed new accounts, including McDonalds, Kimberly-Clark, IMG Action, and Stella and Dot; opened new territory (Las Vegas); and created new product designs to meet the unique needs of new clients.
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  • Univision Radio
    Sales And Marketing Consultant
    Univision Radio 2006 - 2009
    Miami, Florida, Us
    Responsibilities included new business development and account management of local radio, on-line and special event sponsorship accounts for the #1 Spanish media company serving the exploding U.S. Hispanic market.Developed over $1.3M in new business in 2007 and $1.5M in 2008, successfully selling radio and online advertising, event sponsorships, and integrated campaigns between radio, television, and online.
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  • Pearson Education
    Associate Director, Sales Programs
    Pearson Education 2002 - 2006
    London, Gb
    Divisional Sales Programs Manager, managing team of six Sales Directors, accountable for customer acquisition, account management, and producing and executing on localized marketing initiatives to drive revenue growth and customer loyalty.
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Craig Gill Skills

Marketing Strategy Marketing Publishing Leadership Management Sales Marketing Communications Sales Management Sales Presentations Crm Selling Sales Process Training Team Building Content Development Strategic Partnerships Account Management Social Media Marketing Public Relations Negotiation Solution Selling Advertising Event Planning Product Development Strategy Salesforce.com Product Marketing Strategic Planning Digital Marketing E Learning Competitive Analysis Staff Development People Development L&d Employee Learning And Development Training And Development Talent Management Public Speaking Coaching Analytics Content Strategy Microsoft Office Data Analysis Digital Marketing Experience Email Marketing Higher Education Teaching Lead Generation Business Development Project Management

Craig Gill Education Details

  • Ucla
    Ucla
    Political Science
  • Pepperdine University Graduate School Of Education And Psychology
    Pepperdine University Graduate School Of Education And Psychology
    Education
  • Uc San Diego
    Uc San Diego
    Political Science

Frequently Asked Questions about Craig Gill

What company does Craig Gill work for?

Craig Gill works for Teacher Created Materials

What is Craig Gill's role at the current company?

Craig Gill's current role is EdTech Marketing & Biz Dev Strategist | Data Analytics Mindset | Operational Excellence | Team Leader.

What is Craig Gill's email address?

Craig Gill's email address is cr****@****ill.com

What is Craig Gill's direct phone number?

Craig Gill's direct phone number is +161446*****

What schools did Craig Gill attend?

Craig Gill attended Ucla, Pepperdine University Graduate School Of Education And Psychology, Uc San Diego.

What skills is Craig Gill known for?

Craig Gill has skills like Marketing Strategy, Marketing, Publishing, Leadership, Management, Sales, Marketing Communications, Sales Management, Sales Presentations, Crm, Selling, Sales Process.

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