Craig Giraud Email & Phone Number

Ann Arbor, Michigan, United States

Ann Arbor, Michigan

Plymouth, Mi

(The world's largest independent supplier of test systems and technologies for the development of powertrain systems with internal combustion engines.)Provide pre and post sales technical support for the Indicating Market Segment consisting of high-speed data acquisition systems and specialty cylinder pressure sensors. Designed and presented technical training sessions on best practices and corrective actions to ensure data quality. Worked with customers to identify their needs and determine best product and methods to provide a solution. Provided front line technical support for customers both on-site and via call center.

Ann Arbor, Mi

(A global supplier of advanced test and simulation solutions for powertrain testing and vehicle development - formerly DSPT/ MTS Systems Powertrain Technology Division)Global Product Manager for Combustion Analysis ProductsDirected/managed all global product strategy, marketing, customer training, and sales support with P&L responsibility for family of high-speed data acquisition hardware and software products generating $3M in annual sales with an average gross margin of 60%. Developed and implemented annual product development, sales and marketing plans. Coordinated hardware and software development teams to deliver based on customer requirements. Performed competitive analysis and market research to formulate product positioning strategy. Authored and conducted customer product training workshops and technical seminars. Wrote and managed the creation of press releases, advertising copy, sales collateral and technical white papers• Implemented sales and marketing plan which increased product line revenue 175% in first 3 years• Played a key role in securing multi-million dollar order from Ford Motor Company, largest single order in company history• Spearheaded U.K. product launch campaign targeting new and existing customers resulting in doubling U.K. revenue • Defined product strategy which successfully replaced outdated hardware, while increasing average gross margin 20% by lowering costs and reaching positive profit in first two years• Successfully implemented strategic initiative to convert large North American customer to new platform resulting in long term revenue retention • Lead cross functional development teams responsible for maintaining hardware and software for combustion analysis products resulting additional $200K annual revenue from maintenance contracts

Ann Arbor, Mi

(An international company specializing in the design and manufacture of commercial-off-the-shelf and custom designed industrial computer boards for critical embedded applications)National Sales ManagerEstablished, staffed the office and directed/managed all aspects of sales, marketing and business operations for U.S., Canada, Mexico, and Australia. Contracted with and managed network of 10 manufacturer’s representative firms consisting of 30 professional sales people. Set sales quotas and compensation plans for direct and contract employees. • Developed and presented 3 year business plan for North American market for UK based embedded computer products company.• Expanded annual sales from $200K to $1M in first year.• Established and trained staff for North American technical support location to assist customers with design integration and implementation. • Implemented marketing campaigns which increased sales lead generation over 100%.

Saline, Mi

(A designer/manufacture of a range of industrial computers, PCs and nodes that have been fully ruggedized for the automation industry)Profit/Loss responsibility for Xycom Automation’s Embedded Computer products business consisting of VMEbus CPU and I/O products, embedded PC CPU products and real-time operating system software tools. Managed a team of 3 Application Engineers, 2 Sales Engineers, and administrative staff of 1. Conducted new product planning and all commercial marketing activities. Developed/coordinated key relationships within targeted vertical market segments including the Robotics, Packaging and Automotive Test and Data Acquisition. Performed a leadership role in the corporate strategic planning process.• Implemented 3 year plan, which established Xycom as the leading supplier of VMEbus PC based CPU modules while generating an average of 50% gross margin.

Saline, Mi

• Coordinated all marketing and technical support activities for Xycom's VMEbus product line consisting of embedded microprocessor products, I/O and motion control modules and real-time software tools.• Key involvement in the growth of VMEbus product line sales from $3.2M in 1989 to $12.5M in 1995.• Conducted market research, wrote technical product proposals, and developed sales and marketing programs to promote new and existing products. • Project management/team leadership responsibility on key new development programs.

Saline, Mi

• Managed an 8 member Application Engineering team responsible for pre and post-sale technical support of PLC operator interface devices and VMEbus board-level computer products.• Developed a strong support organization which provided the company with a competitive advantage in the marketplace.• Created training programs for Xycom's direct sales force and electrical distribution channel.• Participated in 20 technical seminars throughout the United States and Europe.

Saline, Mi

• Provided technical support for a family of high-performance CPU and I/O products used for factory automation.• Developed/presented customer training courses on a variety of hardware and software products and technologies.• Programming experience in C, C++, Pascal, Fortran, BASIC, and 68000 assembler language.

Masters, Business Administration And Management, General

Bas Eet, Electrical Engineering