Craig Moore

Craig Moore Email and Phone Number

CMO Peer Advisor, Forrester B2B Marketing Executive Strategies @ Forrester
cambridge, massachusetts, united states
About Craig Moore

I advise Chief Marketing Officers and their functional equivalents. My area of concentration is to transform marketing vision and strategy into actionable marketing plans that are aligned with sales, linked to budget, and incorporate integrated campaigns.

Craig Moore's Current Company Details
Forrester

Forrester

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CMO Peer Advisor, Forrester B2B Marketing Executive Strategies
cambridge, massachusetts, united states
Website:
forrester.com
Employees:
2069
Craig Moore Work Experience Details
  • Forrester
    Vp, Principal Analyst
    Forrester Jan 2019 - Present
    I have helped hundreds of B2B CMOs lead their marketing teams. I focus on helping CMOs build business aligned marketing plans and budgets, and transform their teams to collaboratively plan and execute integrated campaigns. I am the author of:- The Marketing Planning Process- The Marketing Plan on a Page- The Campaign Framework
  • Siriusdecisions
    Research Director, Marketing Operations Strategies
    Siriusdecisions Dec 2011 - Jan 2019
    Greater Boston Area, Ma
    I led the Marketing Operations research and advisory service. Defined the priority research areas in the service and wrote research on planning, budgeting, campaign implementation, CMO dashboards and measurement. Developed revenue planning and analysis tools.Worked with hundreds of marketing leaders, chief's of staff, and operations leaders to help them:-- Develop working marketing plans-- Integrate misaligned go-to-market efforts with the campaign framework-- Benchmark marketing budgets and guide spending plans-- Articulate marketing's contribution to the business
  • Emc
    Director Of Marketing Operations And Chief Of Staff To Cmo
    Emc Oct 2010 - Dec 2011
    Greater Boston Area
    Responsibilities include:-- Marketing strategy and planning-- Reporting - communicate the value of marketing-- Marketing Automation: Aprimo and Salesforce.com integration (including PRM)-- Budget strategy and operations-- Analyst Relations-- Led Competitive Intelligence and Customer engagement teams
  • Emc
    Director, Worldwide Partner Marketing
    Emc Jan 2007 - Aug 2011
    Greater Boston Area
    Led partner marketing team across all partner types:-- Global and Regional Systems Integrators-- Resellers, ISVs, and OEMS-- Strategic Partners (Microsoft & SAP)
  • Emc
    Director, Product Marketing, Storage Management Products
    Emc Apr 2006 - Jan 2007
    Greater Boston Area
    Led Product Marketing for EMC's storage management products. Products included Control Center and PowerPath.
  • Fujitsu Consulting
    Cmo
    Fujitsu Consulting Jan 2005 - Apr 2006
    Led marketing for this consulting and solutions company of the Fujitsu conglomerate. Key initiatives include:-- Marketing Campaigns-- Strategic Alliances-- Product Marketing-- Industry solutions in Healthcare and FInancial Services-- Horizontal solutions in IT and Enterprise Content Management
  • Cmo Iq, Llc
    Ceo / Founder
    Cmo Iq, Llc Oct 2000 - Jan 2005
    Houston, Tx
    Led a startup that invented, developed and marketed a software application (CMO Logic) which automated marketing budgeting and implemented a marketing tactic waterfall. (Yes - a Marketing Automation Platform before its time!)
  • Bindview
    Vp Product Management And Marketing
    Bindview Sep 1999 - Sep 2000
    Also led channel and strategic alliances team who developed channel sales with Ikon, Canon, and others for this for this security and systems management software company.
  • Compaq Computer Corp
    Group Product Manager
    Compaq Computer Corp Jan 1996 - Sep 1999
    Established Compaq's systems management alliances with CA, BMC, IBM/Tivoli, HP/OpenView, & Seagate.Divisional leader of Microsoft alliance team.Led software product management, services marketing and marketing programs for Compaq's systems management software products.
  • Alliant Computer Systems Corporation
    Manager, Pre-Sales Systems Engineering
    Alliant Computer Systems Corporation 1986 - 1990
    Managed a team of Systems Engineers. We ran benchmarks of engineering and scientific code (mostly FORTRAN, some C, and a little assembly) and optimized them for parallel and vector processing execution. Presented results to potential customers and helped sales teams close deals.
  • The Mitre Corporation
    Member Of The Technical Staff
    The Mitre Corporation 1985 - 1986
    We didn't call it product management at the time, but that's what it was. I worked for MITRE on a new airborne radar and targeting system called Joint STARS (Surveillance and Target Attack Radar System). I worked with defense contractor engineers to ensure their designs met requirements for the radar control and inertial measurement subsystems.
  • Lockheed Missiles & Space Company
    Software Engineer
    Lockheed Missiles & Space Company 1981 - 1985
    Developed real-time software for naval command and control systems.

Craig Moore Skills

Product Marketing Go To Market Strategy Strategy Saas Product Management Lead Generation Enterprise Software Marketing Operations Salesforce.com Analytics Business Intelligence Start Ups Sales Enablement Strategic Partnerships Management Leadership Marketing Strategy Market Research Program Management Marketing Marketing Automation Analyst Relations Professional Services Business Alliances Cloud Computing B2b Demand Generation Content Management Partner Management Software As A Service Team Leadership Marketing Communications Project Management Strategic Planning Systems Management Software Design Campaigns Pre Sales Campaign Management Campaign Strategies Business To Business Marketing Campaigns Marketing Budget Management

Craig Moore Education Details

Frequently Asked Questions about Craig Moore

What company does Craig Moore work for?

Craig Moore works for Forrester

What is Craig Moore's role at the current company?

Craig Moore's current role is CMO Peer Advisor, Forrester B2B Marketing Executive Strategies.

What is Craig Moore's email address?

Craig Moore's email address is cr****@****zon.net

What is Craig Moore's direct phone number?

Craig Moore's direct phone number is +163173*****

What schools did Craig Moore attend?

Craig Moore attended Georgia Institute Of Technology, The George Washington University.

What skills is Craig Moore known for?

Craig Moore has skills like Product Marketing, Go To Market Strategy, Strategy, Saas, Product Management, Lead Generation, Enterprise Software, Marketing Operations, Salesforce.com, Analytics, Business Intelligence, Start Ups.

Who are Craig Moore's colleagues?

Craig Moore's colleagues are Carla (O'connor) Hass, 박겨레, Jocelino Thomaz, Patti Harn, Gianni Barchi, Amelia Lau, Luke Reitz.

Not the Craig Moore you were looking for?

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