Craig Moore Email & Phone Number

I have helped hundreds of B2B CMOs lead their marketing teams. I focus on helping CMOs build business aligned marketing plans and budgets, and transform their teams to collaboratively plan and execute integrated campaigns. I am the author of:- The Marketing Planning Process- The Marketing Plan on a Page- The Campaign Framework

Greater Boston Area, Ma

I led the Marketing Operations research and advisory service. Defined the priority research areas in the service and wrote research on planning, budgeting, campaign implementation, CMO dashboards and measurement. Developed revenue planning and analysis tools.Worked with hundreds of marketing leaders, chief's of staff, and operations leaders to help them:-- Develop working marketing plans-- Integrate misaligned go-to-market efforts with the campaign framework-- Benchmark marketing budgets and guide spending plans-- Articulate marketing's contribution to the business

Greater Boston Area

Responsibilities include:-- Marketing strategy and planning-- Reporting - communicate the value of marketing-- Marketing Automation: Aprimo and Salesforce.com integration (including PRM)-- Budget strategy and operations-- Analyst Relations-- Led Competitive Intelligence and Customer engagement teams

Greater Boston Area

Led partner marketing team across all partner types:-- Global and Regional Systems Integrators-- Resellers, ISVs, and OEMS-- Strategic Partners (Microsoft & SAP)

Greater Boston Area

Led Product Marketing for EMC's storage management products. Products included Control Center and PowerPath.

Led marketing for this consulting and solutions company of the Fujitsu conglomerate. Key initiatives include:-- Marketing Campaigns-- Strategic Alliances-- Product Marketing-- Industry solutions in Healthcare and FInancial Services-- Horizontal solutions in IT and Enterprise Content Management

Houston, Tx

Led a startup that invented, developed and marketed a software application (CMO Logic) which automated marketing budgeting and implemented a marketing tactic waterfall. (Yes - a Marketing Automation Platform before its time!)

Also led channel and strategic alliances team who developed channel sales with Ikon, Canon, and others for this for this security and systems management software company.

Established Compaq's systems management alliances with CA, BMC, IBM/Tivoli, HP/OpenView, & Seagate.Divisional leader of Microsoft alliance team.Led software product management, services marketing and marketing programs for Compaq's systems management software products.

Managed a team of Systems Engineers. We ran benchmarks of engineering and scientific code (mostly FORTRAN, some C, and a little assembly) and optimized them for parallel and vector processing execution. Presented results to potential customers and helped sales teams close deals.

We didn't call it product management at the time, but that's what it was. I worked for MITRE on a new airborne radar and targeting system called Joint STARS (Surveillance and Target Attack Radar System). I worked with defense contractor engineers to ensure their designs met requirements for the radar control and inertial measurement subsystems.

Developed real-time software for naval command and control systems.

Bs, Information And Computer Science

Mba, Marketing