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Executive with extensive leadership, business development, marketing and operations experience with a strong history of strategic planning, implementation and building and aligning teams to drive bottom line results. Areas of expertise include: Leadership and managementBusiness development, relationship building and retention functionsCreate and implement strategic partnershipsMarketing plan developmentContract negotiationProject managementWrite and implement strategic plansVendor and customer account management Budget and P&L management
Goal Accomplished!
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RetiredGoal Accomplished! Oct 2023 - Present
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Executive DirectorThe Temple Aug 2019 - PresentLouisville, KentuckyResponsible for overseeing the administration, programs and strategic plan of the organization, including financial management, fundraising, operations, marketing, staff development, member relationships, committees, volunteers, community outreach and implementing the policies of the Board of Directors.
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Vice President - Inside Sales And Customer ServiceAlliant Purchasing Apr 2014 - Jun 2019Louisville, KyLead Inside Sales team focused on increasing sales through customer contract uptake, lead generation and distributor partnerships. • Develop and implement strategic sales plan to achieve sales growth goals and increase customer base focused on distributor and supplier relationships, current customer accounts, and prospecting for new business. • Part of five-person corporate leadership team that maintains strategic direction of Alliant Purchasing• Lead development of proprietary electronic on-boarding process that streamlines the customer application process.• Focus on relationship building and customer account management to increase satisfaction and retention of customers. • Managed development of new company logo, website and use of email marketing to build brand awareness with distributors and customers.• Recruit, train and manage team as well as oversee team members’ activity and development• Built Star Business Partners (subsidiary of Alliant Purchasing) developing strategic business model and vendor portfolio, focused on contract negotiation, vendor/customer account management and creation of the marketing/sales strategy to create visibility and program participation -
DirectorRestaurant Supply Chain Solutions (Formerly Ufpc) Mar 2003 - Feb 2014Louisville, KyMay 2009 - February 2014Developed, managed and marketed national discount programs for Yum! Brands franchisees to reduce restaurant costs. • Increased revenue over 500% and franchisee participation rates in programs doubled by marketing discount programs to franchisee owners and store level employees. • Managed new business development procurement processes and negotiation of contracts with vendor partners that enabled franchisees and store level employees to receive discounts on services and products. • Account vendor management of more than 70 national vendor relationships.• Administered RFP processes to secure savings for franchises; 35% waste savings; 45% equipment parts savings • Created and launched first marketing strategy to build brand awareness, relevance and participation in programs.• Strategic marketing initiatives included social media communication, weekly emails with consistent 25%-40% open rates, printed directories and collateral, Business Partner Alley strategy at tradeshows, website development, articles in magazines, direct relationship marketing and other lead generation tactics.• Designed and implemented focus groups and surveys to validate strategic direction and target markets. • To view directory of programs, copy & paste link into browser: www.rscs.com//Public/Services/web/flipviewerxpress.htmlMarch 2003 – May 2009Director of Operations • Lead operations department and managed team of eleven employees. • Revenue increased from $97MM to more than $200MM.• Led rollout and project management of Kentucky Grilled Chicken ovens for 5,000 KFC stores.• Appointed part of leadership team to establish new ERP system for company users. • Developed new value-add Parts partnership-sales grew from $30M to 250M per month within two years.• Reviewed P&L to analyze sales, margins and expenses. • Wrote annual strategic plan that defined growth drivers. • Instituted annual performance reviews and succession planning for team. -
Director Of MarketingVenture Capital Funded Start-Up Projects Dec 1999 - Dec 2002Louisville, KyDarwin Networks (Dec 1999 – April 2001) / Telemics (April 2001 – May 2002) / Coolbakers (July – Dec 2002), Louisville, Kentucky Developed and implemented marketing strategies for all three start-up companies. • Tactics included lead generation, public relations, tradeshows, telemarketing and product development.• P&L responsibility for $1.5MM budget, plus strategy, implementation and management of marketing tactics for the commercial division at Darwin Networks. • Implemented direct mail campaign, which generated over 1,000 qualified leads in twelve months; advertising campaign, which generated more than 300 leads during three-month run. • Created, hired and supervised marketing department of six employees at Darwin Networks.
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Advertising Agency Team Leader, Account Group ManagerSheehy & Associates Nov 1998 - Nov 1999Louisville, KySupervised account team for a variety of clients.• Developed strategic marketing and budget plans in order to help clients achieve long and short term objectives.• Directed creative and media teams in order to execute client strategies.• Created new business presentations and led new business pitches. -
Marketing ManagerHumana Jan 1997 - Nov 1998Louisville, KyManaged Humana Active Outlook Club, a strategic marketing initiative that ensured long-term member retention and increased member participation.• Directed pilot rollout in five markets and managed expansion with Art Linkletter as spokesperson. • Wrote initial marketing and operational plan and strategic three-year plan. • Wrote communication strategies and developed marketing materials.• Oversaw $4 million annual project budget. -
Special Projects Marketing ManagerThe Coca-Cola Company Sep 1995 - Dec 1996Atlanta, GaMarketed, promoted and operated Coca-Cola Olympic City Interactive Theme Park. • Managed strategic partner relationships and negotiated contracts with sponsors and vendors.• Managed more than 100 promotional and special events.• Executed employee performance program which improved customer service and company moral. -
Investment RepresentativeEdward Jones Jun 1994 - Aug 1995Greater Atlanta AreaSeries 7 and 63 licensed. Assisted clients with retirement planning marketing a variety of investments products. -
Marketing Brand ManagerClassic Games Dec 1991 - May 1994Greater Atlanta AreaMarketed, publicized and managed sports trading card product lines from initial idea to final sale. Managed 25% of the company's total annual revenue ($15 million).Researched and wrote marketing plans, determined project components and managed project budget.Produced marketing materials and direct mail pieces and launched new products.Planned and bought $500M in media annually.Wrote press releases and coordinated media relations.Organized and implemented promotional events.Developed concept and executed rollout of national Collectors Club.
Craig Goldstein Skills
Craig Goldstein Education Details
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Business -
Journalism/Public Relations
Frequently Asked Questions about Craig Goldstein
What company does Craig Goldstein work for?
Craig Goldstein works for Goal Accomplished!
What is Craig Goldstein's role at the current company?
Craig Goldstein's current role is Retired - Goal Accomplished!.
What is Craig Goldstein's email address?
Craig Goldstein's email address is cr****@****uth.net
What is Craig Goldstein's direct phone number?
Craig Goldstein's direct phone number is (800) 446*****
What schools did Craig Goldstein attend?
Craig Goldstein attended Bellarmine University, The University Of Texas At Austin.
What skills is Craig Goldstein known for?
Craig Goldstein has skills like Marketing Strategy, Leadership, Strategic Planning, Marketing, Management, Strategic Partnerships, Contract Negotiation, Sales, Account Management, P&l Management, Team Building, New Business Development.
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Craig Goldstein
New York, Ny -
Craig Goldstein
Global Security Leader | International Risk And Resilience Manager | Crisis Management ResponseArlington, Va2gmail.com, rga.com1 +164650XXXXX
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Craig Goldstein
Philadelphia, Pa3csg-inc.net, medlogix.com, medlogix.com2 +160938XXXXX
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Craig Goldstein
Greater Boston4universalcg.com, fuseideas.com, ucgmarketing.com, medschoolcoach.com6 +161781XXXXX
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