Craig Graff

Craig Graff Email and Phone Number

Education Vertical Marketing Manager at Carrier @ Carrier HVAC
Gallatin, TN, US
Craig Graff's Location
Gallatin, Tennessee, United States, United States
Craig Graff's Contact Details

Craig Graff personal email

n/a
About Craig Graff

I am a self-driven, passionate, creative marketing professionalfocused on delivering results. I am known for being proactive andtaking a customer-first approach when focused on solutions. Ihave over 20 years of tech marketing experience across productmarketing, digital, communications, brand marketing, content andstrategy development and execution. As a leader, I firmly believe ina customer-first mindset, to leverage and analyze data to influencedecisions, and strive to make an impact for my managers, partners,and stakeholders.A few areas I have experience in:Strategy Development & Execution • Digital Marketing • CorporateCommunications • SEO/SEM Strategies • Social Media Management• Content Building (ebooks, whitepapers, sales collateral, scriptdevelopment, blogs) • Integrated Marketing • Project Planning& Execution • Digital Marketing • Event Coordination • MarketResearch • Media Buying • Brand Management • Value Props •Adwords Account ManagementIn my free time I enjoy exploring outdoors with my family and coachingclub soccer.If you would like to learn more, don’t hesitate to get in touch:graffcr@yahoo.com

Craig Graff's Current Company Details
Carrier HVAC

Carrier Hvac

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Education Vertical Marketing Manager at Carrier
Gallatin, TN, US
Website:
carrier.com
Employees:
12085
Craig Graff Work Experience Details
  • Carrier Hvac
    Carrier Hvac
    Gallatin, Tn, Us
    View
  • Carrier Hvac
    Education Vertical Market Manager
    Carrier Hvac Oct 2021 - Present
    Us
    With over 15 years of experience in building technology solutions and services, I am passionate about helping K-12 schools and University leaders achieve a modernized infrastructure in the Education Industry.The customers I serve are achieving improved performance in energy savings and sustainability while providing a healthier, safer and more comfortable learning environment for their students, staff, and the community they serve. It is exciting to see the impact our teams have made in our customers businesses towards achieving their sustainability, operations continuity and efficiency, and student and staff health and safety goals.
    View
  • Schneider Electric
    Senior Marketing Channel Manager
    Schneider Electric Jan 2019 - Jan 2021
    Rueil Malmaison, Paris, Fr
    Responsible for analyzing market intelligence and understanding channel needs to develop and manage the execution of channel strategy for the Consulting Specifying Engineer Channel.
    View
  • Schneider Electric
    Senior Channel Marketing Manager
    Schneider Electric Jan 2019 - Jan 2021
    Rueil Malmaison, Paris, Fr
    Responsible for analyzing market intelligence and understanding channel needs to develop and manage the execution of channel strategy for the Consulting Specifying Engineer Channel.
    View
  • Cyber Sciences, Inc.
    Director Of Marketing
    Cyber Sciences, Inc. Nov 2017 - Jan 2019
    Responsible for planning, development and implementation of all marketing strategies, communications, and public relations activities. An active member of the executive management team to be highly involved in organization-wide strategic and business planning, execution, and evaluation.
  • Schneider Electric
    Marketing Services Manager
    Schneider Electric Jan 2016 - Nov 2017
  • Schneider Electric
    Education Segment Marketing Manager
    Schneider Electric Jul 2013 - Jan 2016
    Manage the strategy and development of products and services that serve our Education customers. Representing all Schneider Electric products and services offered in North America.Including Buildings Automation Solutions, Power Solutions, Performance Contracting Services, Security Solutions, Data Center Soluitons and Metering Products and Soluitons.
  • Schneider Electric
    Marketing And Business Development Product Specialist
    Schneider Electric Mar 2010 - Jul 2013
    Solutions Marketing Specialist - Commercial PropertiesDescription: -Coordinates cross-functional local marketing programs to support business goals -Interfaces directly with Local Marcom team on program execution details - tradeshows, webinars, training and new collateral creation. -Produces regular internal/external communications to launch new segment offers and applicable product/services for given segment -Manages segment solution portfolio - keeping messaging current for website, intranet pages and sales tools (collateral/PPT) -Oversees maintenance and provides offer/product/services content to -Familiar with business and segment plans related to L2/L1 assignments -Assists Market Segment Manager(s) with L2/L1 messaging, presentations and industry/competitive research and presentations as requested.Submetering Product SpecialistDescription: -Primary point of contact to Buildings Business and cross BU segment managers in the Americas -Coordinates logistics and communications regarding updates or new submetering products and service offers related to commercial properties, retail and hotel. -Best practice lead for product/offer launches - establishing US adaptations to SE COIN/COLA process
  • Schneider Electric
    Marketing Specialist/Pricing Manager
    Schneider Electric Aug 2006 - Mar 2010
    Price Management- Day to day review of all Energy Solutions job opportunities requested for price negotiation- Manage ES price to ensure profitability ES business and maintain high price attainment- Review and report key pricing input to Field Channel Support and International Price Team- Point of contact for Energy Solutions BDS and Field Office support related to PowerLogic products, pricing information, and delivery commitments- Implementation and administration of all pricing strategies established by ES management- Obtain, document, and report all competitive pricing and product information for BDS sales and management- Keeps abreast of competitive products, advertising, promotional programs, and pricing strategiesMarketing Support- Support global marketing group in developing pricing strategy for US products- Developed and managed Product Launches for PM750, PM8ECC, and PowerView- Developed an Advanced Reports demo for the PowerLogic website.
  • Schneider Electric
    Telechannel Sales Engineer
    Schneider Electric May 2003 - Aug 2006
    - Cultivated and maintained relationships with 500 assigned customers in the Chicago territory- Follow up on Small Project jobs quoted through distribution to uncover project opportunities, increase business, and understand market changes- Negotiated and coordinated pricing strategies, market conditions and changes for the territory- Increased sales with assigned customers in 2005 by 39%- Analyzed distributor report with sales managers, channel reps, and sales reps to help plan future distributor sales goals- Helped launch marketing programs within territory by distributing marketing collateral and communicating program details to help increase Small Project business through distribution- Helped develop solutions for customer problems
  • Xtra Lease Llc
    Sales Account Manager
    Xtra Lease Llc Aug 2001 - Apr 2003
    Saint Louis, Mo, Us
    - Operations assistant duties to include managing a trailer fleet of 1200 units, qualifying and establishing new customers, telemarketing activities to help increase sales, and conducted customer surveys to determine effectiveness of provided services- Promoted to sales ahead of peers within 6 months of hire date- Grew customer base by signing 50 new customers and generated $1,000,000 total revenue within first year.- Signed over $31,000 in long-term contract leases in 2002
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Craig Graff Skills

Cross Functional Team Leadership Marketing Communications Pricing Product Launch Contract Negotiation Sales Operations Management Sales Marketing Negotiation Training Advertising Program Management Competitive Analysis Product Marketing Product Development Product Management Strategy Business Development Market Analysis Marketing Management Marketing Strategy Market Research Salesforce.com B2b

Craig Graff Education Details

  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Marketing

Frequently Asked Questions about Craig Graff

What company does Craig Graff work for?

Craig Graff works for Carrier Hvac

What is Craig Graff's role at the current company?

Craig Graff's current role is Education Vertical Marketing Manager at Carrier.

What is Craig Graff's email address?

Craig Graff's email address is cr****@****ric.com

What schools did Craig Graff attend?

Craig Graff attended Middle Tennessee State University (Mtsu).

What skills is Craig Graff known for?

Craig Graff has skills like Cross Functional Team Leadership, Marketing Communications, Pricing, Product Launch, Contract Negotiation, Sales Operations, Management, Sales, Marketing, Negotiation, Training, Advertising.

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