Craig Wilkinson

Craig Wilkinson Email and Phone Number

Lead Director, Strategic Marketing at CVS Health | MBA @ CVS Health
Craig Wilkinson's Location
Greater Richmond Region, United States, United States
Craig Wilkinson's Contact Details

Craig Wilkinson personal email

Craig Wilkinson phone numbers

About Craig Wilkinson

Strategic Marketing LeaderProven experience in developing collaborative relationships and building effective marketing strategies that align with sales goals, produce positive ROI results, and increase revenue.Specialize in managing campaigns and cross-functional teams in all phases of marketing strategy including addressable market sizing, brand positioning, consumer segmentation, product line launches/exits, distribution channel selection, competitive intelligence, social/digital/web initiatives, and go-to-market plan development.

Craig Wilkinson's Current Company Details
CVS Health

Cvs Health

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Lead Director, Strategic Marketing at CVS Health | MBA
Craig Wilkinson Work Experience Details
  • Cvs Health
    Lead Director, Strategic Marketing
    Cvs Health Jul 2020 - Present
    Woonsocket, Ri, Us
    Lead B2B marketing and brand strategy for ActiveHealth, CVS Health's wellness and population health brand. • B2B Multi-Channel Campaigns • Lead Generation • Conference/Event Management • Brand Management • Social Media
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  • Aetna, A Cvs Health Company
    Strategic Marketing Director
    Aetna, A Cvs Health Company Nov 2016 - Jul 2020
    Hartford, Connecticut, Us
    Strategic Director of Commercial Marketing Team focused on data-driven and integrated marketing strategies that grew sales/lead pipeline, strengthened client relationships, and increased brand equity.• B2B and B2C Digital Campaigns• Project Management• Client/Prospect Targeting• Track and Report Campaign Metrics/ROI
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  • Aetna, A Cvs Health Company
    Director, Marketing Optimization
    Aetna, A Cvs Health Company Aug 2015 - Oct 2016
    Hartford, Connecticut, Us
    Director of Center of Excellence team focused on strategic planning and best practice development.• Marketing Strategy For Five Cross-Functional Departments• Market Research and Competitive Intelligence• Track and Report Campaign Metrics/ROI
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  • Aetna, A Cvs Health Company
    Marketing Strategy And Operations Director
    Aetna, A Cvs Health Company Mar 2013 - Jul 2015
    Hartford, Connecticut, Us
    Led successful marketing operations in the Southeast region that drove top-line membership acquisition, retention, and revenue growth for the Commercial lines of business.• Principal Marketing Leader In Southeast Region• Local/Regional Marketing Plans• Supervised/Coached Field Marketing Team• Sales Enablement
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  • Genworth Financial
    Director, Market Strategy
    Genworth Financial Jun 2010 - Jul 2012
    Glen Allen, Virginia, Us
    Directed and executed market strategy and sales enablement programs for life insurance, long-term care insurance, and annuity product lines.• Multi-Year Strategic Planning • Go-To-Market Strategy• Liaison/Trainer to Sales• Addressable Market Sizing• Market Research• Sales Enablement
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  • Mercer
    Marketing Leader
    Mercer Jun 2007 - Jun 2010
    New York, Ny, Us
    Led all marketing and brand positioning activities in the Mid-Atlantic, Southeast, and Southwest regions for the world’s largest human resource consulting firm. • Annual Marketing Plans• Lead Generation• Supervised/Coached Regional Marketing Team • Improved Brand Equity• Cross-Sell Training• Sales Enablement
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Craig Wilkinson Skills

Positioning Sizing Market Channel Fixed Annuities Prospects Sales Market Research Finance Digital Marketing Competitive Intelligence New Opportunities Adoption Road Cross Functional Team Leadership Event Management Sme Community Based Segmentation Hr Consulting Third Party Organic Growth Direct Mail Assessment Voice Of The Customer Webinars Management Revenue Design Key Performance Indicators Crm Metrics Accountable Care Consumer Insight Qualifying Prospects Collaborative B2b Distribution Strategies Fiserv Product Mix Seminars Profit Guidance Secondary Research Messaging System Business Services Reports Strategy Template Life Insurance Branding Strategies Regional Marketing Acquisitions Customer Insight Testing Training Community Outreach Go To Market Strategy Radio Long Term Care Insurance Prospect Targeting Product Trends Research Reporting Thought Leadership Development Campaigns Print Hospitals B2c Social Media Segments Economics Market Planning Virginia Thought Leadership Value Proposition Development Communication Home Advertising Lead Generation Strategic Planning Marketing Budget National Level Corporate Sponsorships Marketing Value Propositions Pipelines Kpi Reports Data Driven Testing Engagement Dashboard Interpreting Re Engineering Linkedin Event Marketing Kip Reporting Internal Audit Membership Growth Customer Experience Targeted Advertising Distribution Growth Strategies Executive Management Portfolio Reynolds Trade Shows Marketing Analytics Brand Equity Investments Business Insights Integrated Marketing Multi Channel Round Tables Business Planning Strategic Marketing Collateral Compelling Marketing Operations Social Media Marketing Multi Channel Marketing Email Marketing Email/digital/social/print Budgets Optimization Intigrated B2b And B2c Campaigns Strategic Alliances Marketing Strategy Commercial Lines Directing Mergers And Acquisitions Consumer

Craig Wilkinson Education Details

  • University Of Richmond
    University Of Richmond
    Mba
  • Ferrum College
    Ferrum College
    Business

Frequently Asked Questions about Craig Wilkinson

What company does Craig Wilkinson work for?

Craig Wilkinson works for Cvs Health

What is Craig Wilkinson's role at the current company?

Craig Wilkinson's current role is Lead Director, Strategic Marketing at CVS Health | MBA.

What is Craig Wilkinson's email address?

Craig Wilkinson's email address is cr****@****tna.com

What is Craig Wilkinson's direct phone number?

Craig Wilkinson's direct phone number is +180437*****

What schools did Craig Wilkinson attend?

Craig Wilkinson attended University Of Richmond, Ferrum College.

What are some of Craig Wilkinson's interests?

Craig Wilkinson has interest in Education.

What skills is Craig Wilkinson known for?

Craig Wilkinson has skills like Positioning, Sizing, Market, Channel, Fixed Annuities, Prospects, Sales, Market Research, Finance, Digital Marketing, Competitive Intelligence, New Opportunities.

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