Craig Hammon Email & Phone Number

Boca Raton, Florida, United States

• Redesign go-to-market strategies, integrating marketing analysis and customer insights, enhancing brand positioning and competitive advantage
• Surpassed annual sales targets by an average of 16% through relationship building with stakeholders, partners, and clients
• Manage new and existing accounts, optimizing for maximum revenue generation and sustainable growth
• Identify marketing deficiencies, address issues, conduct market research, devise new strategies, produce marketing collateral, sales tools, and templatesKey Achievements:
• Achieved a 16% average annual sales growth.
• Enhanced client’s brand positioning through strategic market analysis.

Fort Lauderdale, FL, US

• Oversaw $1.5M advertising campaign, boosting in lead generation by 21%, and a remarkable 26% growth in sales revenue for The Fresh Market
• Developed client merchandising and pricing strategies, achieving >3:1 ratios on national advertising spend
• Collaborated with cross-functional teams to execute integrated marketing campaignsKey Achievements:
• Increased customer confidence by 38% for The Fresh Market.
• Managed high-profile clients such as The Fresh Market, Boston Market, and Atlantis Resort

• Drove revenue growth, achieving $601K in sales while implementing cost-savings measures resulting in a $19K reduction in marketing, labor, and F&B costs
• Fostered strong relationships within the business community, expanding brand presence and solidifying market positionKey Achievements:
• Achieved significant cost savings alongside revenue growth

Miami, FL, US

• Orchestrated public relations and marketing campaigns securing placements in top-tier media outlets
• Boosted client brand visibility during high-profile events, significantly increasing site traffic and salesKey Achievements:
• Elevated client brands’ visibility in top global media
• Managed high-profile clients such as Audiovox, Cambridge Audio, CRICKET Wireless, and PHILIPS

Beverly Hills, California, US

• Director of Sales & Marketing, Public Relations, and Events (2009 – 2013)
• Negotiated, contracted, and marketed 950+ concerts, nightclubs, private and corporate events, managing full-scale event activation and logistics
• Promoted multi-platinum award-winning performers such as PINK, Snoop Dogg, Smashing Pumpkins, Lady Gaga, Katy Perry, The Black Crowes, The Weeknd, John Legend, The Pixies, and more
• Achieved a 21% increase in revenue and a 35% reduction in marketing costs through a mix of cross-marketing, strategic alliances, and grassroots marketing tacticsManager, Marketing and Events (2005 – 2009)
• Secured 20% decrease in payroll expenses by leading volunteer promotions teams and expanding the college ambassador program from Miami to Palm Beach
• Launched multiple award-winning entertainment venues, including Revolution Live, America’s Backyard, Green Room, and StacheKey Achievements:

Hallandale, Florida, US

• Oversaw end-to-end management of sales, marketing, logistics, publicity, promotions, and event direction for international and domestic tours, product launches, conferences, and trade shows, ensuring seamless execution.
• Achieved a notable $800K profit from event and merchandise sales, marking a significant 27% increase compared to the previous year
• Spearheaded global event production across key cities, including Auckland, Sydney, Glasgow, London, Brussels, Munich, Zurich, Copenhagen, Oslo, Helsinki, New York, and Los Angeles. Effectively coordinated.
• Brand Visibility & Market Penetration: Increased brand visibility and market penetration through innovative marketing campaigns and strategic public relations initiatives
• Logistics & Operations: Managed complex logistics for large-scale events, ensuring efficient operations and high levels of attendee satisfactionKey Achievements:
• Successfully managed and executed multiple high-profile events, leading to a 27% increase in profit

US

• Developed compelling content for diverse marketing collateral including website, presentations, brochures, e-newsletters, and press releases
• Delivered exceptional 24/7 Air-Concierge services, ensuring continuous support and personalized assistance for clientsKey Achievements:
• Enhanced revenue by implementing impactful marketing campaigns and SEO strategies, resulting in a 23% increase in referrals and generating $3M in new global business

Milwaukee, WI, US

• Helped clients achieve financial security utilizing NML’s award-winning tools and technology to promote its body of services e.g., insurance, financial, retirement, college-savings, and long-term care

Minneapolis, MN, US

• Coordinated banking promotions throughout its 300+ in-stores and metro branch markets, while instructing regional market coordinators to meet marketing initiatives and gain current and potential customer attention.
• Established branding via marketing activities, including design and implementation of the Quarterly Branch Sales Promotion Kits with all original themes and interactive promotions, public speaking to groups of up to.

New York, US

• Trade show coordination ensuring our sponsored booth and after-party participation for the Winter/Summer Action Sports Retailers Trade Shows in Orlando, San Diego, and Long Beach run smoothly as pre-determined by our.
• Understand and follow overlapping seasonal calendars, prebook schedules, and special-order timelines with continuous communication via cross functioning teams to ensure on-time distribution and advertising
• Daily communication with domestic and offshore vendors regarding production status on open purchase orders to ensure accurate production and on-time delivery. Track and manage additional procedures for custom orders..

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

High School