2024 Summary of Predictive Index Results: Craig is an engaging, stimulating communicator, poised and capable of projecting enthusiasm and warmth and motivating other people. He has a strong sense of urgency, initiative, and competitive drive to get things done, with emphasis on working with and through people in the process. He understands people well and uses that understanding effectively in influencing and persuading others to act. Craig is a confident and venturesome "doer" and decision-maker who will delegate details and can also delegate responsibility and authority when necessary. Craig is a self-starter who can also be skillful at training and developing others. He applies pressure for results, but in doing so, his style is more selling than telling. At ease and self-assured with groups or in making new contacts, Craig is gregarious and extroverted, has an invigorating impact on people. He learns and reacts quickly and works at a faster-than-average pace. Able to adapt quickly to change and variety in his work, Craig is an ambitious and driven person who is motivated by opportunity and advancement to levels of responsibility where he can use his skills as a team builder, motivator, and mover. • Experienced and results-oriented Marketing & Sales Leader with the ability to develop, execute, and improve original marketing, public relations, and sales campaigns which push consumers to feel, click, like, view, search, post, play, buy, advocate, and influence, ultimately fueling revenue growth and brand recognition. • Dedicated leader with the ability to motivate teams to deliver at peak performance, improving efficiency, effectiveness, and positively impacting revenue. • Negotiator, Motivator, Data Worshiper, Proven Leader, Innovator, and Forward-Thinking Futurist. Public Relations | Events | Public Speaking | E-Commerce | Digital Marketing | Marketing | Sales | Business Development | Brand Management | Media | Talent Buyer | Social Media | Advertising | Sponsorship | Partnership | Customer Journey | CRM | B2B | B2C | SEO | Community Relations | Communications | Copywriter | Recruitment | Marketing Operations | Property Development | Hospitality | Account Management | Strategic Planning | Publicity | Experiential Marketing | Content Marketing | Integrated Marketing | Market Research & Analysis | Lead Generation | Marketing Automation | PPC | Email Marketing | Marketing Technology | Cross-Channel Marketing | Brand Positioning | Influencer Marketing | Affiliate Marketing | Marketing ROI Optimization