Craig Hanson

Craig Hanson Email and Phone Number

Sr Director, AI Market Strategy | Revenue Transformation; AI GTM Strategy and Growth @ Gong
California, United States
Craig Hanson's Location
San Francisco Bay Area, United States, United States
About Craig Hanson

Taking the leading AI platform for GTM teams to market. GTM Strategy & Growth operator in SaaS enterprise tech with core experience in AI market strategy, customer growth, GTM of new products and new markets, corporate development and M&A, business development and RevOps.VC background and strong, successful track record as a lead venture capital investor, General Partner and board member with great tech startups early stage (Seed, Series A-B) through growth stage, rising to international leaders. Co-led investment team and value-add portfolio growth program. Prior investing roles in private equity and growth equity. Over the past 3.5 years at Gong, we have grown tremendously (250 -> 1,500 employees), expanded with new products and new markets, and evolved our entire GTM motion from single product to multi-product to platform, establishing the company as the strong AI market leader in revenue intelligence, a category we created. * Artificial intelligence (AI) leader* Single- to Multi-Product to Platform evolution* New products innovated and redefined categories* Enterprise segment successful expansion up-market* EMEA rapid growth and now market leader* Category creation and leadership MARKET STRATEGY & GROWTHMarket strategy for sales growth, GTM of AI innovation, new products and market expansion. Partner with customer senior execs to achieve their critical objectives and share best practices.Engage with 100+ customers quarterly and use those insights to drive effective strategy and growth based on real-world results. GTM STRATEGY & OPERATIONSFrame AI GTM market landscape, differentiation and consolidation winning strategies. Product GTM strategy and growth of new products and releases.Industry thought leadership on market and best practices. New product launches and sales strategy, GTM playbooks, positioning. CORPORATE DEVELOPMENT & BUSINESS DEVELOPMENTEvaluation and project lead for several potential acquisitions/M&A.Business development: drove successful assessments and top partnerships for product collaboration and GTM alliances. Discern where market is heading and unmet customer needs to inform new markets and products. PRODUCT STRATEGYNew products and markets expansion. Product roadmap.Market analysis, TAM, projections and buyer/user research.SECTOR EXPERIENCEAI platforms & applications, B2B SaaS, enterprise tech, artificial intelligence (AI), generative AI, sales tech, GTM tech, revenue intelligence, conversation intelligence, financial SaaS, fintech, data, security, sales engagement, sales enablement, CRM.

Craig Hanson's Current Company Details
Gong

Gong

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Sr Director, AI Market Strategy | Revenue Transformation; AI GTM Strategy and Growth
California, United States
Website:
gong.io
Employees:
2032
Craig Hanson Work Experience Details
  • Gong
    Sr Director, Ai Market Strategy | Revenue Transformation; Ai Gtm Strategy And Growth
    Gong
    California, United States
  • Gong
    Sr Director, Market Strategy | Revenue Center Of Excellence; Gtm Strategy & Growth
    Gong May 2023 - Present
    San Francisco, California, Us
    ▪︎Taking the leading AI platform for GTM teams to market.▪︎Market Strategy: GTM Strategy & Growth - Feb 2024 now part of new Revenue Center of Excellence team. Combine strategic-level direct customer engagement, thought leadership in the market, customer best practices insights, as well as internal GTM strategy for new products, new markets, corporate development, business development and customer growth. ▪︎Driven strong demonstrated results in: (1) Customer revenue growth and best practices leadership; (2) Enterprise segment growth moving up-market;(3) Expanding from single-product to multi-product to now platform; from strategy to launch to sales;(4) International market expansion in EMEA. ▪︎ 220% attainment of customer metrics goals average so far; crushed plan, now taking it further.▪︎ Trained the entire Sales, CS, SDR and SE orgs on the market, differentiation, new products and platform selling, plus worked with > 400 AEs, CAEs and CSMs. Achieved top-5% feedback from field.▪︎ Thought leadership talks and workshops for a combined audience of 1,000 people per quarter on average (from conference keynotes to exec roundtables).▪︎ Corporate development & business development evaluations for market expansion and partnerships.▪︎New product Sales Playbook and Strategy for GTM of our largest, most successful new product.▪︎EMEA market strategy and senior-level customer engagement; involved in 23% of Closed Won in latest Q.▪︎AI innovation and AI best practices for GTM: advising exec teams, thought leadership talks.▪︎Exec engagement advising customers and prospects on the best practices across our top 400 customers I work with.
  • Gong
    Sr Director, Market Strategy
    Gong May 2022 - May 2023
    San Francisco, California, Us
    ▪︎Lead Market Strategy team managing market intelligence, strategic customer engagement, analyst relations and partnerships marketing.▪︎Category creation work in market positioning, thought leadership, collaborating with industry analysts and working directly with customers.▪︎Built a framing of the entire market landscape to educate and advise customers on how to understand the entire space; became widespread in the field. Strong results and feedback from customers as well as Sales and CS teams. ▪︎Created a platform consolidation guide used extensively by the field for multi-product expansion.
  • Gong
    Product Strategy
    Gong Apr 2021 - May 2022
    San Francisco, California, Us
    ▪︎New products and new markets expansion; research, market insights, strategy recommendations, long-term product roadmap, planning and new product launches. ▪︎New product GTM formulation and cross-functional execution. Part of core team building the earliest plans for our two biggest new products, including TAM, ICP, customer needs, projections, competitor reviews and market entry strategy (build, buy, partner).▪︎M&A and partnerships: project led the due diligence of 100+ companies, leadership meetings, decision frameworks.▪︎Business development: worked with several ecosystem partners to identify and execute on product collaboration, including project managing a major b2b platform partnership with product planning, launch and GTM thought leadership.
  • Vetsintech
    National Advisory Board; Vetcap Co-Founder
    Vetsintech 2013 - Present
    San Francisco, Ca, Us
    VetsinTech is a national organization whose mission is to help train, connect and find jobs for military veterans interested in careers in technology. Co-founded VetCap - a veterans entrepreneurship capital program - in collaboration with the White House, to train veterans on how to raise capital for their business; efforts highlighted by the White House.
  • Nextworld Capital
    General Partner & Co-Founder
    Nextworld Capital May 2009 - Present
    San Francisco, Ca, Us
    NextWorld Capital is a venture capital firm that invests in enterprise technology startups and helps them grow into global leaders. NWC led seed, early-stage and growth-stage rounds and helps entrepreneurs design and build the right GTM model, market creation and disruption strategy, and accelerate growth in the enterprise and internationally.▪︎ Lead investor and board member in numerous early, high-growth companies.▪︎ Inc: Zuora (NYSE: ZUO), Spiff (acq. Salesforce), Stampli, Nue, NextGen (NYSE: FIO), Planful (acq. Vector Cap), DynamicOps (acq. VMware) and Gong (firm investment, advisor, joined). ▪︎ Expertise and successful investors in b2b SaaS, artificial intelligence (AI), GTM tech, data, security and fintech.▪︎ NWC built and leveraged extensively a strong Enterprise customer platform for our portfolio companies to sell to F500 and FTSE250 companies.▪︎ Created prominent industry conference for GTM growth in enterprise tech; for example, interviews with the CEOs of MuleSoft, Zuora and Zoom. ▪︎ Close partnership with my CEOs and exec teams on growth strategy, new markets, GTM strategy and customer growth.
  • Ftv Capital
    Vice President
    Ftv Capital Aug 2007 - Apr 2009
    San Francisco, Ca, Us
    Enterprise tech venture capital.
  • Vista Ventures
    Principal
    Vista Ventures May 2002 - Aug 2006
    Enterprise tech venture capital.
  • Ecc
    Chief Financial Officer
    Ecc Aug 2000 - May 2002
    Venture-backed fintech company. CFO + Chief Operations Officer (COO) duties.
  • Berenson And Company
    Vice President
    Berenson And Company Jun 1996 - Jun 2000
    New York, Ny, Us
    M&A investment banking and private equity.
  • Credit Suisse First Boston
    Investment Banking Analyst
    Credit Suisse First Boston Jul 1994 - Jun 1996
    Zurich, Ch
    Investment banking in top M&A team. Mergers, acquisitions, capital raising.

Craig Hanson Skills

Leadership Strategic Partnerships Public Speaking Corporate Finance Deal Sourcing Early Stage Startups M&a Corporate Venture Capital Valuation Microsoft Powerpoint Start Ups Financial Modeling Data Analysis Business Development Investments Strategic Planning Strategy Business Planning Microsoft Office Strategic M&a Entrepreneurship Business Valuation Program Management Microsoft Excel Product Management Financial Analysis Growth Capital Business Alliances Business Strategy Early Stage Ventures Management Due Diligence Research Start Up Ventures Strategic Alliances Corporate Development Venture Capital Capital Mergers And Acquisitions Seed Capital

Craig Hanson Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Master'S Degree
  • Carleton College
    Carleton College
    Economics
  • Stanford University
    Stanford University
    Graduate School Of Business

Frequently Asked Questions about Craig Hanson

What company does Craig Hanson work for?

Craig Hanson works for Gong

What is Craig Hanson's role at the current company?

Craig Hanson's current role is Sr Director, AI Market Strategy | Revenue Transformation; AI GTM Strategy and Growth.

What is Craig Hanson's email address?

Craig Hanson's email address is cr****@****cap.com

What is Craig Hanson's direct phone number?

Craig Hanson's direct phone number is +163146*****

What schools did Craig Hanson attend?

Craig Hanson attended Stanford University Graduate School Of Business, Carleton College, Stanford University.

What skills is Craig Hanson known for?

Craig Hanson has skills like Leadership, Strategic Partnerships, Public Speaking, Corporate Finance, Deal Sourcing, Early Stage Startups, M&a, Corporate Venture Capital, Valuation, Microsoft Powerpoint, Start Ups, Financial Modeling.

Who are Craig Hanson's colleagues?

Craig Hanson's colleagues are K Raviteja, Luis Martinez, Shahar Rosenberg, Bariş İnam, Darran Kavanagh, Mickey Ramirez, Ben Drake.

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