Pop-A-Lock is the country’s largest group of locksmiths, providing 7x24x365 locksmith service coast to coast. As a result of years of dedication to pride in service and customer satisfaction, Pop-A-Lock has developed a reputation for fulfilling customer needs quickly and professionally. Today, Pop-A-Lock is home to the nation’s most trusted locksmiths specializing in automotive, residential, and commercial applications.

Leveraged company’s OEM business relationships to consistently increase products and services revenue through strategic positioning and creative outreach programs, accounting for >40% of the company’s revenue recognition. Developed and executed strategic and tactical directions for all OEM customers: HP, IBM, EMC, SUN/STK (Oracle), and Quantum. Introduced 9 major SW and 6 HW platform releases in 6 years as the OEM Program Manager for Virtual Tape Library backup & restore solution to HP; analyzed and prioritized 30 new feature requests annually.  Directed quarterly business reviews, principal liaison for OEM partner sales teams, analyzed market conditions and penetration metrics to develop strategic plans, developed targeted sales campaigns, created product presentations for Sales teams and Partners. Managed 4 Technical Sales Engineers in support of US based customer implementations and technical sales support, coached and mentored employees for advancement; developed training materials and facilitated learning sessions for Customers and Sales Partners. Re-launched product to a previously untapped market, resulting in 70% new customers and 20% revenue growth. Utilized proactive methodologies to engage OEM sales community in promoting product and maintaining a sales increase during a 90% decrease in personnel and resources.

Directed Marketing, Program Management, Operations, Accounting/Financial oversight, and Technical Support for a growth-oriented $6M entrepreneurial provider of Virtual Tape Library solutions for cross-platform connectivity. Managed direct staff of 4; matrix management of 6 additional; reported to the CEO and responsible for day-to-day operations as well as all non-sales customer-facing aspects of the business. Identified and developed new market opportunities to meet the company’s growth and demographic market targets which empowered the company to 140% growth in 2.5 years and >$1M in annual profit prior to acquisition by Crossroads.  Identified and remediated shortcomings in product documentation, market analysis, and implementation services to markedly improve the customer experience as measured in product surveys. Championed marketing initiatives and managed all outbound messaging, website, trade shows, collateral development and supply chain management.  Implemented a structured approach to Technical Support management with an escalation process, weekly reporting, and a set of consistent metrics from which to manage and proactively track customer satisfaction metrics.

Oversaw the development and execution of strategic marketing, tactical planning, and evangelizing product/technology for a designer of high performance solid state disk storage solutions for transaction-oriented database applications; managed staff of 5 including Marcom personnel and Product Managers.  Developed competitive analysis, product positioning, pricing strategy, feature/functionality gap analysis, new feature identification, all product messaging, collateral, and participated in trade shows; increasing sales leads 400%+, from 15 per quarter to 60-100 per quarter at a 60% reduction in total cost per lead. Built relationships and evangelized technology with >20 analysts and trade publications, furthering PR efforts. Implemented Marketing Requirements Document process for all new HW and SW solutions; identifying a new class of low-end, mass market solutions with significant volume potential.  Enhanced corporate awareness 1000% through increased PR, outbound messaging, and trade journal articles/reviews. Part of the team that secured $10M in Venture Capital funding for a revolutionary SW solution.

Oversaw all software marketing and communications; managed staff of 8 charged with building the SER brand in the US.  Revised and consolidated sales collateral, designed and repositioned website, and engaged company’s first PR agency. Branded the company’s neural networking algorithm software engine for structured and unstructured information.

Led matrix management team in the release of new mainframe solutions, generating $1B in annual HW and SW revenue stream. Primary responsibility to work with HW and SW development teams to scope efforts, set milestones, define deliverables, and status progress to Business Unit manager.  Identified and championed the use of modular enclosure technology for 3 product lines, reducing costs and development time by 6 months; subsequently adopted by all product lines in the company.  Managed development of software migration utilities in support of product line consolidation effort targeting over 1000 customers; attained an 80% success rate for those customers migrating off platform.