I help businesses build a compelling vision, cohesive and productive teams, differentiated go to market strategies and a strong execution platform through a simple, yet highly effective operating system

I help businesses build a compelling vision, cohesive and productive teams, differentiated go to market strategies and a strong execution platform through a simple, yet highly effective operating system

Helping CEO's and their leadership teams build the foundation for rapid, profitable growth through a series of time tested, simple yet highly effective tools and processes

As Business Architects, we help CEO's design and build great companies. This is accomplished through learning, adopting and mastering the best practice disciplines of great companies that will strengthen all areas of the business , via the Entrepreneurial Operating System® I also offer The Hettrich Group Leadership Development programs: the Foundations of Management, Coaching Higher Performance and elite level Executive Leadership programs. Our services include: executive coaching and mentoring, strategic planning, core purpose and values development, go to market strategies and focus, marketing strategy, sales strategy, process, training and assessments, leadership development, organizational development and to lead, coach and/or facilitate project implementation.

REF leads confidential and invitation only Peer Advisory Groups resembling "Think Tanks" that leverage the collective experience, resources and expertise of forward thinking Business Leaders for the purpose of improving business performance.Members tells us the value of the forums are:-Removing the feeling of isolation -Addressing and stimulating positive change in the organization-Making more fully vetted and ultimately better decisions-Achieving personal, professional and organizational growth-Improving accountability for results.Forum groups work on strategic planning, sales development, culture change, leadership development, marketing and brand strategies, human resource issues and strategies, team building, work/life balance and much more.Membership includes half day monthly forum meetings, executive coaching and an annual retreat focused on personal and professional development. Also included in each monthly forum meeting is an educational component presented by thought leading companies.

SVP Sacramento is committed to engaging with non profits focused on education. Partners work directly with our investee organizations, contributing business and professional expertise to amplify total impact with their time, talent and financial investment

Board Chair at SVP Sacramento...lead the Board through strategic repositioning of SVP Sacramento

Trifecta Nutrition is the largest all organic meal delivery service in the US. Our mission is to remove the possibility of diet failure by delivering delicious, fresh and healthy meals to your door. Trifecta has partnerships with UFC, CrossFit, the PGA Tour and others.

As President of the Board of Directors, I lead the successful merger with Sierra Forever Families. The result was a significantly stronger organization with greater reach and impact.

Stanford Youth Solutions empowers youth and families to solve serious challenges that threaten their ability to stay together. We provide intensive, individualized programs that are proven effective for young people and families in difficult circumstances

Java City is a National Manufacturer and Distributor of Premium Specialty Coffee to the Foodservice Industry. Java City offers licensed coffee cafes and self serve brew programs to Foodservice Operators under the brand names Java City and ecoGrounds along with custom label programs for chain Foodservice Operators. As C.E.O. I have full responsibility for the P&L, Plant Operations, Finance, Sales, Marketing, R&D and Human Resources.

Responsible for P&L, Sales, Marketing, Finance and Strategic Plan for the $400M Foodservice Division. Developed and implemented a new go to market positioning, strategies and cutting edge sales execution process

Nestle acquired Eskimo Pie in December of 2006. Responsible for the go to market strategy, customer strategy and strategic plan for the $170M Foodservice Nestle Dreyer's Foodservice Division. Improved profitability via a new go to market model that increased sales coverage while reducing cost. Doubled new business growth vs. plan while reducing trade spending. In 2010, the Foodservice Division won the prestigious "Grand Award" for revenue and profit growth vs. target against other Nestle Dreyer's business units.

Responsible for P&L, Sales, Marketing, Finance, R&D and Plant Operations for the $60M Foodservice, C-Store, Vending and Copack Business Units. Developed two new product innovations that drove new distribution and market access. Increased profitability during an eight month period in which Eskimo Pie was reviewing it's strategic options and ultimately sold to Nestle.

Led a team of three Consultants that provided Strategic Managment Consulting to the Foodservice Industry. Sold and lead strategic project work to new clients such as Campbell's, Georgia Pacific, Schwan's, Sara Lee and Ralcorp. Specific practice areas included Strategic Planning, Product and Segment Strategies and Organizational Development

President of the $70M Foodservice Division of American Seafood's Group. Full P&L responsibility and was charged with creating and implementing a Vision for the future. Areas of responsibility included: Finance, Plant Operations, Sales, Marketing, Purchasing and R&D. Launched a scallop program and sold Darden Restaurants and Gordon Foodservice. ASI now has the #1 market share in Foodservice scallops.

P&L responsibility for the $20M Foodservice Division. Responsible for P&L, Finance, Sales, Marketing, R&D and Plant Operations. First company to successfully launch a branded soft serve ice cream program.

VP of Sales and Marketing of the $60M Foodservice Division of American Seafood's Group. Areas of responsibility included: Finance, Plant Operations, Sales, Marketing, Purchasing and R&D. First seafood company to develop a marketing program designed to grow an operator's seafood business. Sold $7M of new National Account business: Long John Silvers and Carl's Jr