Craig Holt

Craig Holt Email and Phone Number

Global Director Partner Success Services - at F-Secure Corporation @ F-Secure Corporation
finland
Craig Holt's Location
Milton Keynes, England, United Kingdom, United Kingdom
Craig Holt's Contact Details

Craig Holt personal email

n/a
About Craig Holt

I am an entrepreneurial, energetic, confident, strategic senior marketeer with 18 years structured experience in channel / product marketing within the fast paced telecoms and consumer electronics industries. I have extensive experience in all aspects of consumer and enterprise marketing & a track record of creating & executing successful integrated marketing programmes in partnership with key customers. My experience of campaign development has resulted in projects continuously being delivered on time, against budget with excellent ROI. I’m a commercial marketer with the ability to understand the customers’ priorities and requirements whilst at the same time managing company objectives and targets. I have a positive approach, excellent communication and collaboration skills and a passion for marketing and driving results.

Craig Holt's Current Company Details
F-Secure Corporation

F-Secure Corporation

View
Global Director Partner Success Services - at F-Secure Corporation
finland
Website:
f-secure.com
Employees:
2547
Craig Holt Work Experience Details
  • F-Secure Corporation
    Global Director Partner Success Services
    F-Secure Corporation Jul 2023 - Present
    London, England, United Kingdom
    View
  • F-Secure Corporation
    Head Of Service Provider Marketing, Western Europe At F-Secure Corporation
    F-Secure Corporation Aug 2021 - Jun 2023
    London, England, United Kingdom
    View
  • F-Secure Corporation
    Head Of Marketing Uk & Ireland
    F-Secure Corporation Aug 2016 - Jul 2021
    Bourne End
    View
  • Epson Uk Ltd
    Channel Marketing - Contract
    Epson Uk Ltd Mar 2016 - May 2016
    Hemel Hempstead, United Kingdom
    Responsible for the channel marketing quarterly plans, budgets & relationships in relation to home cinema & installation projectors as well as point of sale receipt and label works printers. This was a B2B role so very much working with the distribution, reseller partners, ISVs & end users on plans & activities including cashback offers, incentives, events, newsletters, digital advertising, PR & website / catalogue presence
    View
  • Blackberry
    Senior Manager, Channel Marketing, Retail & Distribution
    Blackberry Jul 2014 - Feb 2016
    Slough, United Kingdom
    Directing and managing the channel marketing for the consumer retail, distribution & downstream reseller channels for BlackBerry devices and enterprise software and services. Responsible for annual $5m budget, marketing planning with our key accounts & driving the marketing execution with partners, as well as evaluating the ROI in line with our quarterly targets & reporting back to the business on results & learnings. Working closely with the commercial team on BlackBerry marketing communications and sales to deliver revenue for the UK business. I am also responsible for the sell-in & go to market planning & execution of BlackBerry smartphones as well as ensuring that we are maximising the sales in-life through our retail partners Carphone Warehouse, Selfridges, Dixons Travel, and online with Amazon. I am also responsible for our marketing with our distributor Ingram Micro.Marketing plans & programs regularly cover all aspects of the marketing mix and tactics often include PR, digital, PPC, print, Social, competitions, CRM, telemarketing, training, in-store placement & merchandising, incentives, seeding programmes, buzz & call centre days days.
    View
  • Blackberry
    Senior Manager, Channel Marketing (Ee Business Unit)
    Blackberry Jan 2011 - Jul 2014
    Slough, United Kingdom
    Looking after the Everything Everywhere account from a channel marketing perspective. UK lead for go to market for new device launches & Orange Group marketing lead. Responsibility for the achievement of financial and business targets in relation to EE consumer and business channels. Leading the work with EE to develop, communicate and implement jointly agreed marketing objectives/ strategies/ plans/ programmes in support of the overall business plan – leveraging all elements of the Marketing Mix. Sell-in with the commercial director of new devices & BlackBerry software & services. Responsibility for forecasting, annual $20m budget, expense planning, management & programme tracking. Management of 4 direct reports. BlackBerry UK country lead for NPI; co-ordinating the all channels plan & presenting it to the BlackBerry UK business & senior management. I also worked closely with the BlackBerry Integrated Marketing Departments (brand, digital / social & engagement) to ensure best in class launches. Marketing lead for Orange Group responsible for the marketing plan, securing & managing the budget.
    View
  • Blackberry
    Senior Channel Marketing Manager (Orange Business Unit)
    Blackberry Jan 2007 - Dec 2010
    Slough, United Kingdom
    Ownership of the end to end marketing strategy and plans for enterprise and consumer channels in relation to the Orange carrier business unit. Responsibility for the achievement of the aggressive quarterly business unit targets, multi million $ annual budget expense planning and on budget tracking. I worked alongside the BlackBerry commercial team with the sell in process of new BlackBerry devices by producing carrier sell in decks to position our devices, software & services to excite our customers and show relevance to the Orange objectives. I created NPI go to market plans to gain Orange stakeholder buy-in to encourage them to support & co-invest in our smartphone range, software & services. Idea generation developing relevant customer propositions aligning with the carrier priorities to increase sales of BlackBerry handsets. Ensuring the ongoing implementation of the marketing fundamentals to drive the sell through & revenue for BlackBerry. When required I proposed & implemented clearance initiatives in the event of surplus stocks. I also managed & coached two marketing managers.
    View
  • Three.
    Lead Propositions & Product Manager For Music (Contract)
    Three. Jun 2006 - Dec 2006
    Maidenhead
    I owned the responsibility for the annual £12m P&L for 3's 'Tunes & Pics' product categories which included Real tones, Ring tones, Dial tones, Wallpapers, Themes & Animations within the mobile services portal. I defined & executed on the Tunes & Pics communications & marketing plan to drive revenue & margin through the available channels; On-Portal; On-line; Outbound (Calling & MMS) & in-store POS. I worked closely with customer analytics to gain useful insights which were then translated into workable product improvements and / or marketing propositions. Other responsibilities included business case generation, putting forward recommendations and gaining senior management approval. Also virtual team management of technical teams to ensure products or services are delivered on time. Briefing internal teams on new products & propositions and ensuring consistency and accuracy of message (Channel; Customer Services; Online; On-Portal; Pricing; Billing; Legal). I worked day to day with the record labels to understand their priorities & ensure the timely delivery of content for 3.
    View
  • Orange
    Payg Portfolio Senior Device Marketing Manager, Customer Marketing
    Orange Aug 2005 - May 2006
    London, United Kingdom
    Responsible for defining & executing the Orange ranging strategy for Pay As You Go handsets to assist with the achievement of the Orange acquisition & retention revenue numbers for PAYG. Developing the marketing plans for propositions & services for up to a 12 to 18 month horizon. Marketing relationship responsibility with all of the handset vendors to secure investment & agreement on the marketing marketing plans to be activated in the Orange channels for a 12 month horizon. I developed & produced campaign performance evaluation which was shared internally & externally with our suppliers. I also provided forecast & pricing input for all new devices and for proposition activity in advance of launch.
    View
  • Orange
    Senior Product Marketing Manager, Handset Customer Delivery
    Orange May 2002 - Aug 2005
    London & Hertford
    Management of the operational and marketing interface and strategy with eight of the device manufacturers. This role was responsible for handset ranging justification & recommendation ensuring products meet the Orange objectives. End to end project management of handset delivery including customisation, logistics, and engineering. Working closely with suppliers to maximise ARPU opportunity. Deliver cradle to grave marketing plans linked to Orange propositions and objectives (£9 million budget) Making recommendations on inventory forecasting and pricing decisions & providing solutions to stock issues and aiding negotiation with suppliers. I also managed three product marketing managers.
    View
  • Orange
    Handset Product Manager, Customer Delivery
    Orange Oct 2000 - May 2002
    Hertford
    Similar responsibilities as Senior Product Marketing Manager role above
    View
  • Orange
    Marketing Communications Executive, Orange Retail
    Orange Apr 2000 - Oct 2000
    Hertford
    Working within the channel marketing team specifically on the Orange Retail estate of stores. Duties included project managing & delivering on in-store incentives, end consumer promotions and effective point of sale solutions to ensure competitive presence. I was responsible for pulling together & editing the very first Orange Shop buyers guide. Exploring co-branding POS opportunities in store with handset suppliers & then negotiating with them to ensure investment & best outcome for Orange Retail.
    View
  • Dixons Retail
    Product Manager - Consumer Products
    Dixons Retail Aug 1998 - Apr 2000
    Hemel Hempstead
    A marketing category management role within the Dixons Travel airport estate of stores. Weekly sales and margin analysis reports were produced & analysed in order to make recommendations to optimise revenue & margin through product mix. Regular weekly actions included developing & implementing store specific marketing plans. Managing & overseeing generic & stunt promotional activity. Updating and improving instore merchandising instructions. Editor of “Activate” weekly store communication. Managing the implementation & the content of the intranet. Proposing, developing and co-ordinating advertising activity. Launching new technology products in to stores. Briefing and signing off of POS and press adverts.
  • Bp
    Retail / Trade Assistant Marketing Manager
    Bp Jun 1997 - Aug 1998
    Milton Keynes, United Kingdom
    Responsible for POS development, in store merchandising and promotions
    View
  • Ingram Micro
    Associate Buyer Computer Hardware Products
    Ingram Micro Sep 1992 - Aug 1994
    Milton Keynes, United Kingdom
    View

Craig Holt Education Details

Frequently Asked Questions about Craig Holt

What company does Craig Holt work for?

Craig Holt works for F-Secure Corporation

What is Craig Holt's role at the current company?

Craig Holt's current role is Global Director Partner Success Services - at F-Secure Corporation.

What is Craig Holt's email address?

Craig Holt's email address is ch****@****rim.com

What schools did Craig Holt attend?

Craig Holt attended University Of Westminster.

Who are Craig Holt's colleagues?

Craig Holt's colleagues are Cutemoc` Cardenas, Kien Lee Wong, Mikko Kemppainen, Jackie Harish, Ty Burton, Eer Eer, Marinalva Melo.

Not the Craig Holt you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.