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Craig Honick Email & Phone Number

Consumer Ethnographer | Market Researcher | Brand Story Developer | Startup Enthusiast | Advisor to organizations on customer culture, brand loyalty, and product-market fit. at The Good People Research Company
Location: Charlottesville, Virginia, United States 14 work roles 3 schools
1 work email found @goodpeopleresearch.com 3 phones found area 206 and 443 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email c****@goodpeopleresearch.com
Direct phone (206) ***-****
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Role
Consumer Ethnographer | Market Researcher | Brand Story Developer | Startup Enthusiast | Advisor to organizations on customer culture, brand loyalty, and product-market fit.
Location
Charlottesville, Virginia, United States
Company size

Who is Craig Honick? Overview

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Craig Honick is listed as Consumer Ethnographer | Market Researcher | Brand Story Developer | Startup Enthusiast | Advisor to organizations on customer culture, brand loyalty, and product-market fit. at The Good People Research Company, a company with 2 employees, based in Charlottesville, Virginia, United States. AeroLeads shows a work email signal at goodpeopleresearch.com, phone signal with area code 206, 443, and a matched LinkedIn profile for Craig Honick.

Craig Honick previously worked as Founder/Principal Advisor at The Good People Research Company and Lecturer - Entrepreneurship at Uva Mcintire School Of Commerce. Craig Honick holds Abd Phd, Higher Education And Organizational Change from Ucla.

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{first}@goodpeopleresearch.com
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Profile bio

About Craig Honick

I'm a consumer ethnographer and founder/principal advisor at The Good People Research Company, a human-centered social research and advisory firm that helps clients see and develop their product market fit. For more than 25 years, I've helped organizations of all kinds understand and relate to the people who are important to them - customers, employees, partners, and the public. I've conducted research and published papers on how to build trust and value with diverse and complex audiences, using deeply grounded ethnographic approaches and a range of Web 2.0 and evolving 3.0 methods.My mission is to provide clients with clarity into why people think and behave as they do, and how to use that insight to deliver value to them, or create positive change with them, in a respectful and dignified way. Good social research should do more than collect data and predict outcomes; it should ensure that people feel seen, heard, and understood as it cements meaningful and lasting relationships between organizations and individuals, relationships that are transformational rather than transactional.I also share what I learn as a lecturer in Entrepreneurship at The University of Virginia's McIntire School of Commerce, as a mentor in the iLab startup incubator at UVA’s Darden School of Business, and as an advisor to several innovative companies and groups in the tech and financial sectors.

Listed skills include Market Research, Customer Insight, Focus Groups, Ethnography, and 46 others.

Current workplace

Craig Honick's current company

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The Good People Research Company
The Good People Research Company
Consumer Ethnographer | Market Researcher | Brand Story Developer | Startup Enthusiast | Advisor to organizations on customer culture, brand loyalty, and product-market fit.
Charlottesville, VA, US
Employees
2
AeroLeads page
14 roles

Craig Honick work experience

A career timeline built from the work history available for this profile.

Founder/Principal Advisor

Current

The Good People Research Company is a human-centered social research and advisory firm.WHAT:We study customers, employees, and groups within communities on behalf of brands, corporations, NGO’s, nonprofits, professional associations, and government agencies. We also provide training, publicly share what we learn (non proprietary to clients), and are.

Nov 2021 - Present

Lecturer - Entrepreneurship

Current

Charlottesville, Virginia, US

Teach Entrepreneurship in one of the nation's premier undergraduate business programs.

Aug 2023 - Present

Research Consultant

Current

Austin, TX, US

The Futurum Group is a family of companies + leading analysts focused in the tech sector offering world-class advice, insights, and market research to the C-Suite. Client work includes Microsoft, Cisco, Dell, Honeywell, Qualcomm, Salesforce, SAP, and T-Mobile among other Fortune 500 tech companies.

May 2022 - Present

Founder/Ceo

Current

Charlottesville, Virginia, US

Metro Tribal, LLC is an advisory firm that helps consumer-facing organizations develop brand stories that reflect and connect with the values and lived experience of their audiences.

Jan 2012 - Present

Advisor

Current

Henderson, NV, US

"Show Your Human Side" -- Breakthrough, AI-aided service that enables job candidates to present themselves to potential employers, via "Video Vibe Checks", in the most meaningful light possible while allowing hiring managers to streamline the initial parts of the vetting/interviewing process to hire more efficiently.

Mar 2023 - Present

Advisor

Current

RETIREMENT BANKING UNDERSTOOD.www.secondact.com The nation's first FinTech hyper-focused on the retail-banking needs of the retired consumer. Second Act helps seniors and retirees make the move to the retirement lifestyle of their choice through fast and simple bridge financing delivered in a manner that shows both retirement communities and the seniors.

Jun 2021 - Present

Primary Research Partner

Current

Clarksville, MD, US

Provide consulting on primary research projects, including large scale surveys as well as ethnographic studies of how narrative is developed in customer and employee groups. The Social Studies Group (www.socialstudiesgroup.com) is a social media research firm that provides deep analyses of social media conversations to help companies better understand.

Jan 2006 - Present

Managing Partner

Charlottesville, US

Business to business and business to consumer, multi-method market research firm. Specialize in helping clients to adapt to ongoing change in their own environment as well as in the contexts in which their customers operate.

Dec 2000 - Dec 2018

Advisor

Kaleo Software

Consultant to startup delivering Next Generation Enterprise Knowledge Curation

Apr 2011 - Sep 2013

Ceo

Firstuse.Com, Inc.

Co-Founder of new technology company that created a public registry for computer-based files, enabling users to establish that their files (intellectual property, compliance, etc.) existed at specific points in time. Registry received digital "fingerprints" (hash codes) of any type of computer file online, processed the code using third party digital.

Mar 1997 - Dec 2000

Assistant Professor

Northridge, CA, US

Tenure-track faculty teaching Communication, Management, and Marketing Research in both the undergraduate and MBA programs, School of Business Administration and Economics.

Sep 1992 - Jul 1997

Ethnographer/Organizational Culture Analyst

Los Angeles, CA, US

Responsible for designing and conducting research in areas of vocational/professional education and cultural change in public organizations or organizations directly impacting public policy. Founding member of LAPD Change Management Study Group, a UCLA-USC-LAPD "action science" cooperative funded by the National Institute for Justice and designed to help.

Sep 1991 - Jun 1996

Vice President

Visual New Media

Directed client development and project management for one of the Web's earliest full service commerical web site development firms.

Dec 1994 - May 1996
3 education records

Craig Honick education

Abd Phd, Higher Education And Organizational Change

Ucla

Ma, History

California State University, Northridge

Ba, History

Ucla
FAQ

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What company does Craig Honick work for?

Craig Honick works for The Good People Research Company.

What is Craig Honick's role at The Good People Research Company?

Craig Honick is listed as Consumer Ethnographer | Market Researcher | Brand Story Developer | Startup Enthusiast | Advisor to organizations on customer culture, brand loyalty, and product-market fit. at The Good People Research Company.

What is Craig Honick's email address?

AeroLeads has found 1 work email signal at @goodpeopleresearch.com for Craig Honick at The Good People Research Company.

What is Craig Honick's phone number?

AeroLeads has found 3 phone signal(s) with area code 206, 443 for Craig Honick at The Good People Research Company.

Where is Craig Honick based?

Craig Honick is based in Charlottesville, Virginia, United States while working with The Good People Research Company.

What companies has Craig Honick worked for?

Craig Honick has worked for The Good People Research Company, Uva Mcintire School Of Commerce, The Futurum Group, Metro Tribal - The Stories You Should Be Telling®, and Knowme.

How can I contact Craig Honick?

You can use AeroLeads to view verified contact signals for Craig Honick at The Good People Research Company, including work email, phone, and LinkedIn data when available.

What schools did Craig Honick attend?

Craig Honick holds Abd Phd, Higher Education And Organizational Change from Ucla.

What skills is Craig Honick known for?

Craig Honick is listed with skills including Market Research, Customer Insight, Focus Groups, Ethnography, Marketing Research, Management, Strategy, and Integrated Marketing.

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