Craig Horsley Email and Phone Number
Craig Horsley work email
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Craig Horsley personal email
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Craig Horsley phone numbers
As a seasoned leader in creative digital marketing and ecommerce, I thrive in the dynamic landscapes of Direct-to-Consumer (DTC) and Consumer Packaged Goods (CPG). My career is defined by innovation, forward-thinking strategies, and a relentless pursuit of excellence in fast-paced, collaborative environments.With a customer-first mentality, I leverage data-driven insights and analytics to optimize ad campaigns and user experiences swiftly. My expertise spans digital media, marketing, content, and analytics, complemented by agile project management skills.Recognized for my ability to lead cross-functional teams, I excel in digital marketing, Amazon Advertising, and Retail Media. My skill set encompasses a wide range of areas including programmatic advertising, content marketing, lead nurturing, and marketing automation.Certified as a Scrum Master, I bring strong decision-making abilities to the table, driving projects forward with agility and efficiency. I have a proven track record in vendor relations, user experience design, SEO/SEM, and pay-per-click advertising.My passion lies in crafting and executing comprehensive digital marketing strategies that drive results. Whether it's lead generation, A/B testing, or inbound marketing, I'm dedicated to delivering impactful online marketing programs that resonate with target audiences.Let's connect to discuss how my diverse skill set and proven track record can add value to your team and contribute to your digital marketing success.
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Director, Ecommerce Growth StrategyRevision Skincare® Aug 2023 - PresentIrving, Tx, Us -
Digital Marketing ConsultantHrc Digital Oct 2017 - Present
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Sr. Mgr. Ecommerce MediaGalderma Mar 2022 - Aug 2023Zug, Ch -
Ecommerce Media Mgr.Galderma Sep 2020 - Apr 2022Zug, Ch -
Digital MarketingGalderma Sep 2019 - Sep 2020Zug, Ch -
Marketing Manager, Digital, Content And CommunicationsDal-Tile Corporation Aug 2015 - Oct 2017Dallas, Tx, Us -
Digital MarketingDal-Tile Corporation Apr 2013 - Aug 2015Dallas, Tx, UsLead content marketing strategy and content development for multiple brands within the Dal-Tile brand portfolio. Also responsible for creating, developing and executing lead nurturing and email marketing campaigns which have contributed to significant increases in website traffic, engagement & conversion metrics. -
Director Of DigitalPrestige Attic Specialists Oct 2008 - Apr 2013Led development and creation of company websiteDirected content and functionality of company websiteManaged digital marketing campaigns and evaluates success through Google Adwords and Google AnalyticsDeveloped and managed digital marketing budgets
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Digital Development DirectorJcpenney Jul 2009 - Oct 2011Plano, Texas, UsAccountable for the daily e-commerce operations of $1.5B online retailer. Maintained full responsibility for daily operations of jcp.com, including content management, daily publication of web pages and site performance.Lead cross-functional team responsible for feature/function design and development to increase conversion and loyalty.Established new revenue stream by leading design and development of mobile website. One of four primary stakeholders leading team to transition to ATG Digital Platform.Evaluated and directed budgets for third-party technology.Oversaw relationships with third-party vendors and led integration and deployment of new technologies.Leveraged emerging technology and consumer shopping trends to increase traffic and conversion. Analyzed web analytics to determine success for website functionality/make recommendations for improvements.Increased brand perception by implementing “Video Merchandising” initiativeLed multi-million dollar incremental sales initiative to redesign jcp.com product page which included first ever social elements.Coordinated strategic partnership with ratings and reviews vendor to pilot new technology for jcp.com.Collaborated with advertising agencies on development of new merchandising applications on jcp.com.Led team responsible for addressing customer issues on the website.Presented at industry conferences on jcp.com utilization of rich media. -
Manager Of Site OperationsJcpenney Co. Inc. 2008 - 2009Plano, Texas, UsLed team responsible for operations of jcp.com, including content management and publication of web pages. Led integration of video merchandising applications on jcp.com.Managed relationships with third-party vendors as well as led integration and deployment of new technologies. Maintained responsibility for managing budgets for third-party technology. Led design and development of mobile website. Coordinated strategic partnership with ratings and reviews vendor to pilot new technology for jcp.comLed transformation from static to dynamic imaging. -
Senior Project Manager, InternetJcpenney Co. Inc. 2006 - 2008Plano, Texas, UsManaged daily publication and content for jcp.com.Coordinated execution of online marketing events.Led design and development of web publishing application.Oversaw team responsible for troubleshooting and resolving site issues.Coordinated deployment of new functionality. -
Web Site ProducerJcpenney Co. Inc. Oct 2000 - Apr 2006Plano, Texas, UsPublished daily content to website.Troubleshot and resolved issues.Coordinated execution of online marketing event -
Producer-CommunicationsJcpenney 1994 - 2000Plano, Texas, UsWrote, directed, and produced video content for JCPenney.Produced company broadcasts and live company events.Developed and managed production budgets.Created presentations for senior management. -
News AnchorUs Army Jul 1991 - Jun 1994Arlington, Virginia, UsAnchored daily newscastsWrote, produced and edited TV programmingRadio personality -
Broadcast JournalistUs Army Apr 1989 - Jun 1991Arlington, Virginia, UsProduced Spanish language TV and radio programs in the Republic of HonurasProduced Spanish language TV programs and spots for Panamanian television documenting "Operation Just Cause" and "Operation Promote Liberty"Produced TV and radio programs documenting "Operation Desert Shield" and "Operation Desert Storm."
Craig Horsley Skills
Craig Horsley Education Details
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Stephen F. Austin State UniversityCommunications -
Defense Information SchoolBroadcast Journalism
Frequently Asked Questions about Craig Horsley
What company does Craig Horsley work for?
Craig Horsley works for Revision Skincare®
What is Craig Horsley's role at the current company?
Craig Horsley's current role is Ecommerce, Retail Media Expert, Amazon, Walmart, Target, Digital Marketing.
What is Craig Horsley's email address?
Craig Horsley's email address is ch****@****mac.com
What is Craig Horsley's direct phone number?
Craig Horsley's direct phone number is +121466*****
What schools did Craig Horsley attend?
Craig Horsley attended Stephen F. Austin State University, Defense Information School.
What skills is Craig Horsley known for?
Craig Horsley has skills like E Commerce, Digital Marketing, Web Analytics, Online Marketing, Content Management, Digital Strategy, User Experience, Analytics, Email Marketing, Strategic Partnerships, Mobile Marketing, Google Analytics.
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