Craig Inglis Email & Phone Number

England, United Kingdom

Poole, England, Gb

As Merlin's first-ever CMO, I am a member of the Executive team and lead brand, marketing and communications globally.My focus is on driving growth across our diverse portfolio spanning four continents, by elevating our brands, by engaging and inspiring our guests, and putting them at the centre of our decision making.

London, Gb

Non-Exec Global Chair leading the Board of the Marketing Society in our mission to empower brave marketing leadership.- Lead the fiduciary Board and governance committees- Coach and support the CEO- Work with the Executive team to develop strategy and deliver key objectives- Spokesperson at flagship events

Independent consultancy focused on supporting businesses and investors, specialising in customer, digital, marketing and brand strategy.Currently consulting at TEAL Group Holdings, owners of The Entertainer and The Early Learning Centre, on customer, marketing and digital strategy.Previous projects- Conducted 6 month project for Indigo Inc., one of Canada’s highest profile and most loved retail brands, advising on their omni-channel customer and marketing strategy and structure- Conducted strategic analysis for a P/E investor for a potential acquisition in the UK home retail sector- Advised a global consultancy on customer centricity and business development strategy- Advised a leading health business on strategy & structure to optimise customer experience and innovation- Strategic & market analysis to inform business development for a start up in the marketing agency sector- Keynote speaker at multiple events and podcasts

Newcastle Upon Tyne, Gb

Lead on the development, implementation and optimisation of brand & marketing strategy across Sage globally

London, England, Gb

Member of the John Lewis Management Board, leading a team of c.600 people across all aspects of the end to end customer proposition, P&L responsibility for all digital channels (>£2Bn annual turnover) and responsibility for £200m marketing and capital budget.Led all digital channels, consistently delivering double digit annual sales growth year after year.Played lead role in developing the John Lewis reinvention strategy, building agile teams to drive innovation, deliver new services and generate incremental revenue growth.Led the development of high profile, emotionally focused marketing campaigns over a decade. Created unprecedented media coverage, generated over 2.5Bn views, grew ad awareness to the highest in the UK, supported record Christmas sales & market share, increased customer numbers and delivered market beating incremental revenue profit ROI.Led all aspects of development, planning and launch to fully rebrand John Lewis & Waitrose.Developed strategy and plans to transform customer experience, reduce complaints, drive market leading NPS and move John Lewis to no.1 in the UK for customer satisfaction.Led re-platforming of johnlewis.com, dramatically improving digital experience and dramatically increasing flexibility and speed of release of new functionality. Developed and launched new Purpose and Values to all 89,000 John Lewis & Waitrose Partners.Developed stretching new vision and objectives for sustainability. Delivered multiple customer experiments and significant improvements against key targets.

London, England, Gb

Member of the operating board. Led teams across marketing, communications, creative, customer insight and sustainability with responsibility for c.£100m marketing budget.Fully repositioned the John Lewis brand and revitalised creative output across all channels, to build strong emotional connection with customers and drive acquisition, advocacy and retention. Developed first ever customer strategy and segmentation for John Lewis.Launched first loyalty programme, my JohnLewis, growing from zero to 2.5m members and driving significant incremental annual profit.

London, England, Gb

Gb

Led marketing, customer insight and e-commerce across Virgin’s two rail franchises.Led the development of virgintrains.com and the creation of thetrainline.com - which went on to be sold for a very significant return.Led the design and development of all parts of the customer experience for new trains.Launched ground-breaking marketing campaigns for new trains, driving record increases in brand awareness, consideration and sales growth.

Hannover, Lower Saxony, De

Fellowship

Ba (Hons) First, Business Studies