Craig Irons Email & Phone Number

Morgantown, West Virginia, United States

We provide strategy and B2B, B2C, and internal communications content creation services to agencies, thought leaders, and a wide variety of businesses and organizations. Industries served include professional services, retail, consulting, higher education, manufacturing, human resources, financial services, trade associations, healthcare, and real estate, among others.

Philadelphia, Pennsylvania, United States

Oversaw internal communications strategy and execution, supporting key HR and business objectives, long-term goals, and projects. Developed integrated HR communications, editorial calendars, and tactics in close partnership with Executive Leadership, Human Resources, Operations, and Corporate Communications to ensure company communications were appropriately calendared, developed, distributed and visible to all key stakeholders. Measured and reported effectiveness of these initiatives.

Greater Pittsburgh Area

Strategized, formulated, and published content on multiple platforms to advance DDI’s strategic priorities, marketing objectives, and client relationship, lead generation, and sales goals. This content, both digital and non-digital, supported sales enablement, DDI’s online presence, social media reach, and trend research. Coordinated with key stakeholders and teams across marketing—senior executives, product managers, sales, public relations, digital marketing, demand generation, marketing communications—to craft the right messages, ensure high quality, target and maximize distribution and delivery, and ensure the best possible audience/user experience. Served as publisher, managing editor, or project manager for DDI’s quarterly magazine, marketing app, email newsletter, and client case histories. Formulated and executed marketing, communication, and amplification plans for the optimization of major pieces of DDI thought leadership and research.

Bridgeville, Pa

Shaped content strategy and execution for a full range of marketing materials, sales collateral, and publications. Managed editorial, production, and distribution of DDI’s GO magazine, the company’s flagship publication read by more than 20,000 HR executives, leaders, and professionals. Partnered with salespeople, marketing leaders, and clients around the world to write and publish client case histories. Matched staff and freelance writers with assigned projects. Managed on-site, multimedia display area showcasing DDI’s innovation, work with clients, and product offerings. Worked directly with senior executives and thought leaders to produce bylined articles in trade media, research reports, demand generation e-marketing campaigns, and social media content.

Bridgeville, Pa

Created high-impact marketing communications pieces, collateral materials, publications, podcasts, videos, research studies, and thought leadership in support of DDI’s global marketing strategy and objectives. Supported internal communications, branding, and public relations efforts. Consulted to senior managers, marketing consultants, international marketing managers, and product line leaders on internal and external communication strategy and tactics. Wrote and edited copy for a full range of B2B marketing and internal communication materials/publications. Supervised stable of staff and freelance writers. Managed creative projects, coordinating with project leaders, designers, printers, external agencies, and other vendors. Provided coaching to peers on writing rules, techniques, and best practices.

Greater Pittsburgh Area

IABC/Pittsburgh is the Pittsburgh chapter of the International Association of Business Communicators (IABC), a worldwide network of more than 14,000 business communication professionals in over 80 countries whose professional expertise ranges from advertising and graphic arts, to news writing and public/media relations.For more than 35 years, IABC/Pittsburgh has offered professional development seminars, educational workshops, and networking events which help communications professionals in Pittsburgh progress in their careers and improve their skills and knowledge, thereby making an even more significant contribution to the companies and industries in which they work.

Greater Pittsburgh Area

Adjunct faculty member in the School of Communication. Taught graduate-level course in public relations writing.

Mckeesport, Pa

Taught undergraduate courses in business writing, public relations, and marketing. Responsibilities: Applied professional knowledge, experience, and training expertise to create a learning environment promoting a "real-world" perspective. Developed students' writing, research, and presentation skills and provided opportunities for the application of those skills.

Greater Pittsburgh Area

Managed planning, implementation, and delivery of strategic communications services to multiple national, local, non-profit, and B2B clients. Managed all editorial and marketing functions for Lighthouse Point Press publishing division of Yearick-Millea, Inc. Accomplishments: Gained media coverage for clients through several major media outlets including CNN, the Associated Press, Investor's Business Daily, and Home Office Computing, as well as local media including all television news outlets. Developed and implemented successful public relations and marketing plans for diverse stable of clients. Cultivated and grew individual accounts. For Lighthouse Point Press: Coordinated editing, design, printing, and marketing plan preparation for two titles. Arranged working agreement with nation's largest book distributor.

Morgantown, Wv

Advised and counseled undergraduate students in the Eberly College of Arts & Sciences. Taught two sections of a freshman orientation course. Assisted students with scheduling, course adjustment, and placement in academic support programs. Evaluated individual students for academic problems and adherence to curriculum.

Sidney, Oh

Worked as a reporter for the weekly numismatic newspaper Coin World. Researched, wrote, and edited news and feature stories for the publication. Performed layout and proofreading duties.

Elkins, Wv

Managed all aspects of college's direct mail and telemarketing fund raising programs in support of the Annual Fund and a successful $20 million capital campaign. Oversaw preparation and processing of segmented direct mail campaigns. Recruited, trained, and supervised support staff and volunteer fundraisers. Created appeal letters, training materials, and telemarketing scripts. Supported major gift and planned giving appeals. Planned special events for alumni and students.

M.S.J., Journalism

Activities and Societies: Assistantship in the Advising Center Freelanced for WVU News Service

B.S., Communications

Activities and Societies: Worked at public radio station WMRA-FM, Resident Advisor