Craig Jaffa Email & Phone Number

Areas of responsibility include:- Define the overall marketing strategy to drive brand exposure and sales.- Plan the creation and delivery of multi-channel storytelling campaigns.- Work closely with the team to execute the content and SEO strategy.- Manage Paid Ads Specialists to generate leads and new customer acquisitions via PPC, SEO, Paid Social and Display advertising.- Work closely with the CEO to achieve sales targets and act as head sales closer (webinars and premium sales calls).- Manage, track and assess KPIs, targets, marketing budgets and changes in consumer and competitor trends.- Interview and coach new hires to the team.- Manage the social media publisher and posting schedule.- Develop value propositions and "hooks" for products and services to create powerful messaging.- Define the messaging, positioning, and creative direction for all things related to marketing.- Writing sales copy for emails, ads, video scripts and creatives.

Cape Town, Western Cape, South Africa

- Creating campaigns on Google Ads, Facebook Business Manager, LinkedIn, TripAdvisor- Executing advertising campaigns for clients, monitoring and improving performance- Analysing campaign performance and creating strategies based on location and audience- Monitoring and analysing site performance to provide solutions to increase search engine ranking and creating marketing audience profiles- Researching and evaluating new technology trends and identifying new optimization opportunities- Managing and updating campaign statuses on task dashboards- Creating Google Tags and Facebook Pixels and managing events and conversion tracking- Analyzing data to gather insights for the clients and tailor future campaigns- Managing budgets for once-off and monthly campaigns- Leading client meetings and status updates

- Grew YouTube annual subscribers by over 300%- Designed & managed Google Ad campaigns- Made recommendations for Search Engine Optimization (SEO)- Managed social media communities (YouTube, Twitter)- Planned & marketed weekly video content- Reported to upper management with digital analyticshttps://AxiaFutures.com/https://www.youtube.com/AxiaFutureshttps://twitter.com/AxiaFutures

Cape Town Area, South Africa

- Assisting private and corporate clients with efficient foreign exchange and money transfer solutions- Dealing with foreign exchange and international payment enquiries- Following up and responding to new business enquiries- Liaising with affiliated banks to facilitate daily trades- Providing top-quality customer service

Cape Town Area, South Africa

- Reading depth of market order flow and price ladder trade execution- Proficiency with Market Profile and structural volume analysis- Preparation for Central Bank & macro market risk events, news and economic data points- Daily team pre-market & end of day briefings- Reuters research & work space management- Core focus markets: Bonds, Equity Indices, FX & Commodities

Cape Town Area, South Africa

Bachelor Of Commerce Honours, Financial Analysis And Portfolio Management

The honours programme includes studies in economic principles of finance, analysis and interpretation of financial statements, statistical.

Post Graduate Diploma In Management, Entrepreneurship, 1St

Provides graduates with an intensive, one-year program of theory and practical application of entrepreneurship. Students conceive, start.

Bachelor'S Degree, Economics & Psychology

Third Year Level Courses: Advanced Macro & Micro Economics | International Trade & Finance | Advanced Labour & Developmental Economics |.

Matric

- English Home Language - Afrikaans First Additional Language - Mathematics - Life Orientation - Economics - Information Technology.

Passed Level 1

Ethical & Professional Standards | Quantitative Methods | Economics | Financial Reporting & Analysis | Corporate Finance | Equity.