Accountable for individual Medicare Advantage sales in the Florida market through all distribution channels

Collaborate and consult with Medicare division sales & marketing leaders on select initiatives to optimize sales processes and maximize sales results through leadership, training, and analytics

Designed and implemented a fully coordinated advertising and marketing program along with a well-trained sales force and broker channel in less than 274 days from scratch for remarkable results Elevated market positioning – surpassed 3 established carriers in total enrollment in service area  Tripled first year sales as compared to recent Medicare Advantage only start-ups Built Sales & Marketing function and collaborative culture. Employed scalable business growth strategies and technologies for Marketing & Advertising, Sales & Sales Distribution, and Member Service & Sales Formulated and executed all brand and direct response advertising, public relations, sales distribution, sales training, broker certification/training, trackable commission payment systems, and call center in less than 7 months by start of initial Annual Election Period; managed Sales, Marketing and Advertising budgets Key contributor to strategic planning and implementation of Product Development & Expansion.

Hired to bolster the launch of a new MAPD product line for 2015 to help diversify overall product portfolio. Found sales team unprepared for entry into market. Remedied weak areas and equipped team for success. Rapidly overhauled existing productivity, compliance and process standards for the Medicare Sales Department by increasing transparency, focus, accountability, and process improvement Crafted staff development plans, created & implemented sales training, and provided extensive follow up Helped successfully launch the inaugural calendar year offering of MAPD products in service area with first effective date of January 2015 by providing insight on many aspects of MAPD and compliance Increased net Medicare Line of Business (LOB) enrollment +75% overall (D-SNP and MAPD) to date Developed and executing data driven and targeted strategy to gain approval to concentrate corporate resources (sales, provider relations, community relations, marketing, and advertising) on 60 - 69 year old demographic

Generated and implemented the strategy, processes and standards to rapidly and profitably grow the Medicare LOB including marketing, sales, annual benefit plans, service area expansions, market research & analysis, new product development, business plan development.  Created partnership of senior management within CDPHP, Community Hospice, Hospice of Michigan, and St. Peters Healthcare Partners to collectively initiate palliative care pilot program

Positioned CDPHP as the market share leader across 24 counties. Led efforts that improved Medicare Star Rating Developed strategic product line and sales plans to consistently out-perform corporate forecasts over eight years exceeded 2014 by 45%+; 2013 by 35%+ and 2012 by 20%+