Craig Lloyd Email & Phone Number

Fort Worth, Texas, Us

Dallas - Fort Worth, Texas. Founder of the agency and oversees the day-to-day operations and creative direction. Since the agency’s inception, two partners /shareholders have been brought into the agency to help manage and grow specific areas of the business. Craig oversees the creative direction for the clients and is responsible for strategic planning to accomplish the client’s marketing objectives. The agency was established in 2000 and has experience in a variety of industries such as: Healthcare, Non-Profit, Avionics, Technology, Health and Beauty, Real Estate, Law Firms, Economic Development, Restaurant, Hotel, Retirement, Financial, Manufacturing, Sports and Retail. Our client roster includes: Eastfield College, HealthWave, Unity One Credit Union, Ameriprise Financial, Larry North, Craig’s Collision Centers, Christian Care Centers, Cirrus Health, Knockouts Haircuts for Men, National Care Network, Sulphur Springs Economic Development and Coalesse, a division of Steelcase, to name a few.

Fort Worth, Texas, Us

Dallas, Texas. Craig started working with this agency as the Art Director. After a year of handling the creative and design areas of the company, he quickly applied his operations experience and ultimately began running the operations side of the agency with the help of the CFO and oversight of the principal who operated out of the New York office. By putting the right personal into the right positions the agency increased revenues from the previous 2 million per year resulting in greater profit gains. The client roster included national retailers such as Donna Karen, Polo Ralph Lauren, Decorator’s Walk and Sutherland Teak Furniture.

Carrollton, Texas. Came on board to help this one-man operation establish a strong foundation to grow the business. Within six months revenues started to grow due to client increase and workflow efficiencies. Creating an organizational and growth plan for the company significantly cut wasted cost in invoicing, reproduction errors and contract employee management. The top client roster included Independence Funding, Inc., Dallas Cowboys, KVIL Radio, Humperdinks and Goodwin Graphics.

Addison, Texas, Responsible for managing a creative team of five designers for implementing cross-promotion advertising and a variety of marketing materials. During his tenure he created the first annual report for the company when it went public in his second year. He was also responsible for managing the marketing of thirty-five hotels located in various cities throughout the nation. Responsibilities included accuracy of facts, on location photo shoots, modeling agency negotiations, budgets, and timely delivery of the marketing materials. The hotel brands included Harvey Hotel, Bristol Suites, Crowne Plaza, Holiday Inn, Holiday Inn Express, Courtyard by Marriot, Fairfield Inn and Good Eats.

Fort Worth, Texas. This was Craig’s first agency position after gaining three years of knowledge in the printing industry. He was brought in to design and implement the marketing materials for the agency clientele. Responsibilities included photo shoots, press checks, design, production and managing the work flow of the creative department. The agency roster included: Petsmart, Country Day School of Fort Worth, Surety Bank and Sears.

Visual Communications

Art/Art Studies, General