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Our industry faces a perception that agencies are more concerned with dollars than building strong relationships and doing good work for clients. That is simply not the case at Glint.Craig commits the values of patience, determination and uncompromising quality to managing his staff and producing effective work as an agency. This commitment has resulted in numerous awards and industry recognition for Glint Advertising and Design. Giving back to the communities where his clients live and do business is important to Craig. He also promotes this sense of community to his employees. Time and resources are allocated each year at Glint to support pro-bono projects for non-profits, to serve on local Boards and committees, and to volunteer on community service projects.Specialties: • Brand advertising• Brand design and development• Marketing strategies• Public relations• Internet strategies/web development• Media relations• Product collateral• Corporate videos• Television and radio• Outdoor/environmental advertising
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President & CeoGlint Advertising 2000 - PresentFort Worth, Texas, UsDallas - Fort Worth, Texas. Founder of the agency and oversees the day-to-day operations and creative direction. Since the agency’s inception, two partners /shareholders have been brought into the agency to help manage and grow specific areas of the business. Craig oversees the creative direction for the clients and is responsible for strategic planning to accomplish the client’s marketing objectives. The agency was established in 2000 and has experience in a variety of industries such as: Healthcare, Non-Profit, Avionics, Technology, Health and Beauty, Real Estate, Law Firms, Economic Development, Restaurant, Hotel, Retirement, Financial, Manufacturing, Sports and Retail. Our client roster includes: Eastfield College, HealthWave, Unity One Credit Union, Ameriprise Financial, Larry North, Craig’s Collision Centers, Christian Care Centers, Cirrus Health, Knockouts Haircuts for Men, National Care Network, Sulphur Springs Economic Development and Coalesse, a division of Steelcase, to name a few.
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Chief Executive OfficerGlint Advertising 2000 - PresentFort Worth, Texas, Us
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Vice PresidentGregory Group, Inc. 1997 - 1999Dallas, Texas. Craig started working with this agency as the Art Director. After a year of handling the creative and design areas of the company, he quickly applied his operations experience and ultimately began running the operations side of the agency with the help of the CFO and oversight of the principal who operated out of the New York office. By putting the right personal into the right positions the agency increased revenues from the previous 2 million per year resulting in greater profit gains. The client roster included national retailers such as Donna Karen, Polo Ralph Lauren, Decorator’s Walk and Sutherland Teak Furniture.
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Creative DirectorThe Marketing Group 1996 - 1997Carrollton, Texas. Came on board to help this one-man operation establish a strong foundation to grow the business. Within six months revenues started to grow due to client increase and workflow efficiencies. Creating an organizational and growth plan for the company significantly cut wasted cost in invoicing, reproduction errors and contract employee management. The top client roster included Independence Funding, Inc., Dallas Cowboys, KVIL Radio, Humperdinks and Goodwin Graphics.
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Art DirectorBristol Hotels & Resorts 1994 - 1996Addison, Texas, Responsible for managing a creative team of five designers for implementing cross-promotion advertising and a variety of marketing materials. During his tenure he created the first annual report for the company when it went public in his second year. He was also responsible for managing the marketing of thirty-five hotels located in various cities throughout the nation. Responsibilities included accuracy of facts, on location photo shoots, modeling agency negotiations, budgets, and timely delivery of the marketing materials. The hotel brands included Harvey Hotel, Bristol Suites, Crowne Plaza, Holiday Inn, Holiday Inn Express, Courtyard by Marriot, Fairfield Inn and Good Eats.
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Graphic DesignerAbsolute Images 1991 - 1994Fort Worth, Texas. This was Craig’s first agency position after gaining three years of knowledge in the printing industry. He was brought in to design and implement the marketing materials for the agency clientele. Responsibilities included photo shoots, press checks, design, production and managing the work flow of the creative department. The agency roster included: Petsmart, Country Day School of Fort Worth, Surety Bank and Sears.
Craig Lloyd Skills
Craig Lloyd Education Details
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The Art InstitutesVisual Communications -
Ramstein American High SchoolGeneral
Frequently Asked Questions about Craig Lloyd
What company does Craig Lloyd work for?
Craig Lloyd works for Glint Advertising
What is Craig Lloyd's role at the current company?
Craig Lloyd's current role is Glint - Branding, Advertising, Advocacy.
What is Craig Lloyd's email address?
Craig Lloyd's email address is cr****@****adv.com
What is Craig Lloyd's direct phone number?
Craig Lloyd's direct phone number is +197262*****
What schools did Craig Lloyd attend?
Craig Lloyd attended The Art Institutes, Ramstein American High School.
What are some of Craig Lloyd's interests?
Craig Lloyd has interest in Community Service, Soccer, Art, Reading, Golf, Dallas Cowboys, Children, Environment, Education, Business Reality Shows.
What skills is Craig Lloyd known for?
Craig Lloyd has skills like Advertising, Creative Direction, Marketing, Marketing Strategy, Graphic Design, Social Media Marketing, Public Relations, Brand Development, Marketing Communications, Media Relations, Direct Mail, Social Media.
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