- Assist with day-to-day paid social and programmatic operations to meet KPIs and customer acquisition goals.- Work cross-functionally with other Performance Marketing channels to develop synergies and utilize testing, reporting, and analysis to identify key levers and opportunities for improvements in our paid media campaigns.

I worked with tourism companies to create digital marketing strategies fitted to their industry and goals. My primary duties included creating paid social campaign funnels for Facebook, Instagram, and TikTok with purchase conversion and brand awareness objectives. I also assisted in transitioning clients to new reporting models and implementations to counter Apple's iOS 14.5 tracking update.Along with Social Media, I also worked with clients to increase their search engine rankings through SEO strategies that included keyword research, GMB optimizations, and schema markups, as well as other backend updates.

I managed all of TerraFirma’s paid social media campaigns. On a daily basis, I created video and ad copy for our paid and organic digital efforts that produced qualified leads and sales for the largest foundation repair company in the Pacific Northwest.I also handled TerraFirma’s online reputation and manage most of our digital lead generation vendors, including Angie’s List, Yelp, and HomeAdvisor.

I wrote news updates, reviews, how-to's, and other cool stories for one of the largest tech publications in the country.

Responsible for delegating tasks and assigning out content every week to managing editors. I also produced online videos, wrote website copy, and managed social media channels for Fusion 360's biggest clients.

I invited education technology companies throughout the country to attend various conferences the UO coordinated. I also built relationships between the University and marketing directors.

Wrote cover stories and reported on high profile breaking news. I also produced 2-3 minute online videos every week, and co-created the Emerald Podcast Network.

I earned an opportunity to be the Charles Snowden Excellence in Journalism Program's summer reporter for the ONPA award-winning newspaper, The East Oregonian.While I was there, I reported on crime, breaking news, and city politics. I was also a multimedia producer for the paper during the Pendleton Round-Up, which is one of the largest rodeos in the world.

Wrote, shot, and edited news packages and VO/SOTs. I also wrote scripts for news anchors that aired during live broadcasts.