Craig Johnson Email & Phone Number

United Kingdom

Manchester, Gb

Manchester, Manchester, Gb

London, Gb

Manchester, Greater Manchester, Gb

Manchester, England, Gb

As Head of Digital I had full responsibility for all aspects of digital and social media business conducted by the Manchester office of one of the world’s leading advertising agency networks. Some of the key achievements and responsibilities include:- Increased both revenue and profitability from digital activities.- Leading team responsible for website design, web development, mobile apps, display advertising, email marketing and E-CRM.- Added new product offerings including Search Engine Optimisation (SEO), Pay per Click (PPC) advertising, Social Media Marketing and Content Marketing to increase the revenue from monthly retained digital work. This has provided cross / up-sell opportunities for TV advertising, brand development and other ‘offline’ services.- Secured new digital only business for firms including Udi’s, Famous Grouse, CSL Sofas, and Soreen.- Provided successful digital strategies for clients such as Baxters Foods, John West, Brecon Water and Total Fitness.- Secured new integrated campaigns for the likes of Magnet Kitchens, Hillarys Blinds, and PriceRunner.- I recruited, managed, nurtured and coached a new digital team within the agency.- Devised digital initiatives for JWT across Europe and represented the agency at events across the continent.

Manchester, Gb

As commercial director I had dual responsible for developing new business for the wider organisation and also full responsibility for the digital agency arm of the business. Some of the key achievements within this role included:- Devised and implemented a sales and marketing strategy that includes the development of CRM, compiling a prospect database of 2000 decision makers, developing new websites, producing sales collateral and a contact strategy that included direct mail, telephone prospecting and content marketing.- Introduced a new arm to the digital agency arm for the business responsible for Search Engine Optimisation (SEO) and Pay per Click (PPC) advertising to reduce reliance on development projects and provide stability through monthly retained services.- Developed relationships with non-competitive agencies to provide white labelling of multimedia services not found within traditional digital agencies, such as the 360 degree photography and other rich media services.- Devised new integrated marketing campaigns to generate new leads. This included email marketing, content marketing, SEO and whitepapers.- Secured new digital business from organisations such as Cyclaim, Sheffield Golf and Simon Jersey.- Reduced client churn and cemented existing digital business from clients such as Cash Generator, Simon Jersey and the Aids Alliance charity.

London , Gb

In six great years with Rippleffect the company’s turnover increased by 600% to around £4m per annum. During this time the company became renowned as a leading digital agency in the North West and achieved a coveted spot in the NMA top 100 UK digital agencies.I played a significant part in the growth of Rippleffect, securing lucrative business from blue chip retailers, leading sports brands and major public sector organisations across the UK. Rippleffect’s services to clients included web site design, web development, email marketing, search engine optimisation (SEO), pay per click advertising (PPC), social media marketing (SMM), digital strategy and consultancy. My role as Commercial Director at Rippleffect included the following responsibilities:- New Business Development: I recruited and managed the new business team generating web site design, web development, search engine optimisation, pay per click advertising, email marketing and social media services. I secured new contracts with clients including Arsenal FC, MEN Arena, West Ham United FC, Helly Hansen Workwear, Total Fitness and Celtic FC.- Account Management / Client Services: Managing a team of account managers to service over sixty accounts. Personally managing the accounts of Arsenal FC, Belfast Odyssey Arena, John Norris of Penrith, the Trafford Centre and Liverpool Airport.- Search Engine Optimisation: I was responsible for the formation, development and on-going management of a search engine optimisation team.- Pay Per Click Advertising: I planned, recruited and managed a team providing PPC services to clients through Google, Yahoo, Bing and Facebook. - Social Media: Client campaigns running across Facebook, Twitter and other social media channels. - Marketing and PR: I was responsible for the company’s sales and marketing including advertising, awards and public relations.

London , Gb

As Business Development Director I assumed sole responsibility for all new business development. Initially the focus was web site design, web development, pay per click advertising and email marketing.I was responsible for developing the company’s SEO unit from scratch, an area of business that grew to become the second largest revenue stream. New business was generated through a number of strategies including direct marketing, cold calling, long term relationship building, tender responses, networking and referrals.I was responsible for reporting sales activity to the rest of the organisation and achieving monthly revenue targets.

As Digital Media Manager for GMGRD I worked on www.manchesteronline.co.uk and the portfolio of regional newspaper websites owned by Guardian Media Group. The new initiatives and innovative ideas I introduced helped raise the triple the monthly audience of www.manchesteronline.co.uk to in excess of 9 million page impressions. I was responsible for managing all SEO and PPC activity and formulated classified sales opportunities for the print advertising teams that generated over £1million pounds per annum in new revenue, bringing the organisation above target for revenue growth.

I founded the new media arm of the publishing business established websites for a portfolio of sixteen regional newspapers, radio stations and magazines. I formulated the business plan, devised new revenue opportunities and recruited a team of web designers, developers, journalists and sales people to supplement the print effort. I worked with traditional print editorial, advertising and marketing teams to increase awareness of electronic publishing. I devised and implemented a multimedia sales strategy that enabled property and motors clients to benefit from website services. This generated new revenues and strengthened relationships with key clients.

I was responsible for all national sales representation for a portfolio of 35 independent regional newspapers and magazines. The role involved meeting with decision makers in London based advertising agencies to generate new business and grow existing relationships with a view to achieving sales targets.An innovative approach to new business, developing relationships with decision makers and presenting at board level were crucial to my success.

Ba Hons, Economic And Social History

Education record