Senior Vice President Of Sales
Current
Aug 2023 - Present
AeroLeads people directory · profile
Craig Kaplan Email & Phone Number
GTM Leader for Zenlayer | CEO Advisor for Growth | Executive Leader @ 5 High Growth Startups in Emerging Markets (3 exits) | Former Board of Directors @ UCLA
at
Zenlayer
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
GTM Leader for Zenlayer | CEO Advisor for Growth | Executive Leader @ 5 High Growth Startups in Emerging Markets (3 exits) | Former Board of Directors @ UCLA
Location
Los Angeles Metropolitan Area, United States, United States
Who is Craig Kaplan? Overview
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Craig Kaplan is listed as GTM Leader for Zenlayer | CEO Advisor for Growth | Executive Leader @ 5 High Growth Startups in Emerging Markets (3 exits) | Former Board of Directors @ UCLA at Zenlayer, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Craig Kaplan.
Craig Kaplan previously worked as Senior Vice President of Sales at Zenlayer and CEO Advisor for GTM B2B SAAS at Startupgrind-Manhattan Beach. Craig Kaplan holds Ba, Communication Studies W/ Business Specialization from Ucla.
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Profile bio
About Craig Kaplan
**** Taking on select advisory roles for seed, series A and series B startups. Get in touch!Startup CEOs need to embrace the role of Chief Customer Officer to create the customer-centric culture needed to not only survive but grow all aspects of the business in a unifed and cost-effective strategy.I support High-Growth Organizations and their CEOs with team-building, process-scaling, data and trend analysis, customer-centric product prioritization and development, and driving revenue via branding, sales playbooks, business development, lead qualification, sales-marketing alignment, channel development and management, customer success (NPS) and retention (NRR), sales operations and revops, and community-building.Success stories:> Virbela: 1400% growth starting from under $1m in 2.5 years (Chief Customer Officer) > Kush Co Holdings: $52 to $150m year-over-year growth. (Analytics, Sales Operations and Product teams)>> Verizon Digital Media: $100 to $250m 3 years growth. (Global VP, acquired AOL & Yahoo)>>> EdgeCast Networks: $0 to $100m in 6 years (Head of Sales, Exited to Verizon)>>>> Everbridge's Instastaff division: $0 to $1.5m in 18 months (Dir of Business Development, IPO'd){Background image created by Christopher Arndt - https://fineartamerica.com/featured/manhattan-beach-pier-sunset-christopher-arndt.html}
Current workplace
Craig Kaplan's current company
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15 roles · 31 years
Craig Kaplan work experience
A career timeline built from the work history available for this profile.
Ceo Advisor For Gtm B2B Saas
Current*** Taking on select advisory roles to CEOs in seed, series A, or series B startups - typically B2B and B2B2C - to accelerate growth through parallel strategies: Marketing, Sales, Partnerships, Customer Success, and Operations.25 years in tech (saas/internet) and I'm most invigorated by working with entrepreneurs and entrepreneur-minded leaders (and future.
Jan 2023 - Present
Venture Partner
CurrentI launched StartupGrind-Manhattan Beach chapter to develop an entrepreneurial community and support my efforts as a Venture Partner at Nextgen Venture Partners, which provides entrepreneurs with valuable connectivity for sales, hiring, and financing introductions, as well as on-demand advice. NextgenVP typically invests $1M - $2M in early stage companies.
Jan 2018 - Present
Gtm Advisor
Pivotal.
Pivotal brings the advice, frameworks, and systems to support fractional GTM leaders of today and the future.As GTM advisor, I work with the team and the client base to accelerate results in their gotomarket efforts. We engage cost-effectively to get results via outbound sales acceleration, content-marketing, and targeted channel marketing - simultaneously!
Jan 2023 - Aug 2023
Chief Customer Officer
(Technology platform incubated in public company: EXP World Holdings)Building the Best Place to Work in the Enterprise MetaverseVirbela is a hyper-growth platform defining the future of collaboration, education, remote-work and social engagement via two virtual platforms: Virbela and Virbela Labs project Framevr.io (browser-based).Virbela goes beyond.
Mar 2020 - Dec 2022
Business Operations Advisor
"Operational-izing" Customer Data (CRM and ERP) to drive revenue growth, cross-selling and margin expansion strategies. Advising on mergers and acquisitions, joint ventures, and quarterly earnings statements. Recruited by President, Jason Vegotsky, as an advisor to drive strategic initiatives, increase sales efficiency, identify product and financial.
Oct 2018 - Aug 2019
Board Member
Advise on the strategic direction of the Association with a membership of 500,000 alumni globally;2014, 2015 Chair of Technology Committee2012, 2013 Finance Committee2012, 2013, 2015, 2016 Nominations Committee2016, 2017 UCLA Awards Committee2016-2017 Career Advisory Committee
Jul 2011 - Jun 2017
Vice President, Global Technology Sales
Post acquisition, Kaplan continued to lead sales growth from $100m to $250m in revenue with direct and channel sales strategies with all non-M&E segments.He led a 40+ global sales team which overlayed with the 2000 person Verizon Enterprise teamManaging go-to-market strategies for teams focused on providing our Video Lifecycle, Site Acceleration.
Dec 2013 - Apr 2017
Vice President, Sales / Business Development / Customer Success
EdgeCast Networks (Acquired by Verizon, December 2013)GTM Leadership, team-building, and customer success management at every iteration to $100 million ARR.$0 to $100m revenue growth in 6 years, and acquired by Verizon for $400m (now streaming platform of Verizon Media)Revolutionizing the delivery of websites, content, applications by combining the most.
Dec 2007 - Mar 2017
Director, Board Of Directors
Acquired by PlasmaTreat in 2011.Consulting business applying environmentally-safe treatments for surface bondability in a variety of industries, including Semiconductors, Healthcare, and Sporting Goods.
Jun 1998 - Aug 2011
Director Of Sales, Instastaff Staffing Services
InstaStaffWith cofounder, launched new SAAS product to a new industry and grew revenues from $0 to $1.5m ARR in 18months. InstaStaff was a technology innovator providing efficient communication processes for staffing companies; enabling our clients to recruit customers and fill contracts faster and accurately.http://www.instastaff.comParent company.
Apr 2006 - Dec 2007
Director, Board Of Directors (Non-Profit)
Fiduciary responsibility and policy-making for non-profit run by a majority student-run board. Provides event services, food services and retail outlets (UCLA Store and uclastore.com) geared to servicing the UCLA community of over 40,000 students, faculty, staff, and alumni. With over $80m in revenue, the organization uses excess funds to increase student.
Jun 2005 - Aug 2007
Senior Business Development Director
Built partnerships with Technology Developers to leverage Lionbridge/VeriTest services:- Quality Assurance / Testing- Product Maintenance / ADM- Development expertise *While consulting on the appropriate onshore/offshore delivery model.
Jul 2002 - Mar 2006
Sales Executive
Acquired by VeriTest/Lionbridge in 2002.Formerly ZD Labs, a division within Ziff Davis Media.eTesting Labs provided independent product testing, benchmarking, competitive analysis and QA services in the technology industry.
1999 - 2002
~3 yrs
Project Manager
*Managed up to 15 engineers on multiple parallel projects*Onboarding/Trained 3 teams of engineers in 18 months.*QA projects for AMD, Fujitsu, Sony, HP, and others.*Competitive Analysis, User Interface evaluation
1995 - 1999
~4 yrs
2 education records
Craig Kaplan education
Ba, Communication Studies W/ Business Specialization
Ucla
Education record
Bellarmine College Preparatory
FAQ
Frequently asked questions about Craig Kaplan
Quick answers generated from the profile data available on this page.
What company does Craig Kaplan work for?
Craig Kaplan works for Zenlayer.
What is Craig Kaplan's role at Zenlayer?
Craig Kaplan is listed as GTM Leader for Zenlayer | CEO Advisor for Growth | Executive Leader @ 5 High Growth Startups in Emerging Markets (3 exits) | Former Board of Directors @ UCLA at Zenlayer.
Where is Craig Kaplan based?
Craig Kaplan is based in Los Angeles Metropolitan Area, United States, United States while working with Zenlayer.
What companies has Craig Kaplan worked for?
Craig Kaplan has worked for Zenlayer, Startupgrind-Manhattan Beach, Nextgen Venture Partners, Pivotal., and Virbela.
How can I contact Craig Kaplan?
You can use AeroLeads to view verified contact signals for Craig Kaplan at Zenlayer, including work email, phone, and LinkedIn data when available.
What schools did Craig Kaplan attend?
Craig Kaplan holds Ba, Communication Studies W/ Business Specialization from Ucla.
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