Craig Keller Email & Phone Number

North Haven, Ct, Us

Lead all marketing strategy & execution for 9 global manufacturing and service center divisions.- Identify growth opportunities using a combination of generative and evaluative research methodologies that amplify demand for our Ulbrich products and services.- Identify and implement digital platforms and marketing technology stacks to segment customers and deliver effective messaging across touchpoints.- Ensure that the team remains committed to keeping our promise to be the premier metallurgical experts in our industry.- Lead digital transformation efforts to increase in marketing operational efficiency.- Manage and allocate a marketing budget for marketing tactical execution for 9 independent divisions and their unique products.- Manage a network of vendors to execute multi-channel marketing campaigns.- Define and implement our marketing strategy. Execute highly successful content marketing initiatives throughout the organization.- Hiring & talent development- Coordinate with SLT at each of our divisions to discuss marketing and sales priorities, campaign status, and performance improvements.- Act as a technical liaison between Sales and Marketing as well as between IT and Marketing team to translate technical information into actionable messaging- Grow individuals into a cohesive team of future leaders

North Haven, Ct, Us

New Haven, Connecticut, Us

A Director/Designer/Thinker that eats, sleeps and breathes in the digital space. A creative thinker with big ideas, and don’t mind getting my hands dirty. I'm passionate about solving business challenges, marketing technology, and working with amazing people.• Reports directly to the CEO, delivering regular updates on departmental and client performance objectives.• Leads and manages strategy team comprised of marketing technology, analytics, paid media, SEO as well as consumer insights and business strategy practices.• Lead development of digital growth strategies for mid-market clients in the industrial manufacturing (+66% increase in conversion), cpg (+120% purchases), and fabrics industries.• Slashed ineffective media and re-architected client PPC strategy to better align with business objectives, leading to 93.75% increase in paid search conversions.• Identify growth opportunities using a combination of generative and evaluative research methodologies that amplify demand for our clients products and services.• Identify and implement digital platforms and marketing technology stacks to segment customers and deliver effective messaging across touchpoints.• Ensure that the team remains committed to keeping our promise to design demand for our clients. Hold team accountable to keeping that promise regardless of title.• Manage, develop and execute all strategic projects, acting as the go-to person internally for all things related to digital execution.• Align content, KPI’s, and customer intent to create effective digital architectures and robust website footprints.• Ensures digital strategies are based upon meaningful insights from the analysis of culture, market and audience trends, that align back to clients’ business goals.• Identify solution criteria and define project/plan mandatories to ensure positive business outcomes.

New Haven, Connecticut, Us

• Founded the strategy department within the organization and developed Digital Surgeons unique strategic point-of-view.• Managed a team of 2 direct reports within the creative strategy department comprised of audience insights, content & search, and paid media practices.• Lead research methodologies to uncover customer behaviors, mindset, search habits, channels, and who/what influences their decisions in order to guide strategic decision-making.• Shepherded the creation of several new agency revenue streams including paid media practice which now generates $40k in MRR for the agency.• Directed strategic search optimization plans including the creation of keyword lists, technical and on-page SEO audits, and user intent mapping for digital growth engagements.• Successfully developed strategic digital and content marketing plans that drove significant lead generation & intent signals for our clients.• Lead Design Thinking Workshops that fostered innovative thinking using divergent and convergent thinking to solve challenging business problems.• Collaborated heavily with all agency teams, serving as a consistent and reliable waypoint throughout the project lifecycle.

New Haven, Connecticut, Us

• Implemented website optimizations resulting in increased search engine visibility, engagement, and conversion.• Self-educated on SEO best practices and effective digital strategies and re-introduced the concept of SEO & digital strategy to the organization after a skill gap in the discipline emerged.• Lead user experience including the creation of sitemaps, user journey maps, customer personas, and wireframes.• Executed SEO audits for SMB and enterprise businesses ranging from 500 to 40,000 pages. • Wrote keyword-rich and search optimized website copy and blogs.• Lead over a dozen company-wide learning sessions to help educate, inform, and engage team members on complex and nuanced digital concepts.

Connecticut, Us

Drives all strategic initiatives for the RVRSL business, our events, and client activations.- Coordinate event schedules and identify key dates and milestones for promotions- Work with event sponsors to create authentic experiences that reach esports audiences- Opportunity map to identify white spaces for new event development to maximize reach and attendance- Create event roadmaps and strategic plans for execution- Scoping and placement of sponsorship activations- Lead event branding and development of go to market strategies- Executive Produce event broadcast to ensure authentic brand and spectator experience- Cultivate and nurture esports communities

Founder, Manager of all eSports operations until July 2015• Negotiate contracts and pricing with tournament organizers in order to maximize sponsorship ROI.• Manage the development of our eSports team• Working with players to ensure company goals and needs are met• Train and develop eSports athletes personal brands to ensure players reach their full potential• Research, Recruit, and procure talent• Create and maintain event sponsorship and team travel calendars• Budget management and expense tracking• Develop and deploy sponsorship program.• Manage relationships with product sponsors, other competitive teams, and vendors to ensure team needs are met• Manage social media and streaming platforms.• Identify and develop innovative strategies and key opportunities in the industry.• Create and design tradeshow booth plans and collateral marketing for events which optimize foot traffic in order to maximize product visibility, awareness, and customer experience.

Us

Not a mere pixel pusher — a Designer, Crafter, and Builder. I was an architect and the web was my canvas; Photoshop, HTML, CSS, and JavaScript were my tools.In charge of Visual Design for the worlds largest social network for real estate agents.In charge of redesigning user interface and web experience for the entire site.Cut out finished designs, implemented them by converting the finished designs into CSS3 and HTML5Utilized Erb templating language to integrate, dynamic, data driven features and content into completed designs.Used GiT to collaborate with developers and track versioning of the websiteExecuted interaction wire-frames to determine efficient click-throughStudied and implemented the latest web design trends in an effort to keep the site on the cutting edge