Craig Kensek

Craig Kensek Email and Phone Number

Strategy | Corporate Marketing | Product Marketing | Marketing Management | Director | Communication | Cybersecurity @ IT-Harvest
Craig Kensek's Location
San Mateo, California, United States, United States
About Craig Kensek

I find the needles others miss (not quite in a Rain Man way but I can count cards.) My roles in marketing as Director or Senior (Marketing) Product Marketing Manager has encompassed the complete marketing mix, content creation, events, training, pricing messaging, positioning, SEO/SEM, telling the story, go to market and product launch activities. I have a high bent towards strategy, with equally strong analyticalskills. PR likes my ability to quickly provide factual, witty quotes that get used (hydras, perps, whack-a-mole?). As an aggressive marketing professional, I have flaws. So do diamonds. 😉 I speak analyst, I read their materials. They “like” my comments on LinkedIn. People who get irony, enjoy working with me. Posts I wrote on LinkedIn in in December,- approximately 6435 views through 12/31. Yes! - The Pareto Principle, Occam’s Razor, KISS

Craig Kensek's Current Company Details
IT-Harvest

It-Harvest

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Strategy | Corporate Marketing | Product Marketing | Marketing Management | Director | Communication | Cybersecurity
Craig Kensek Work Experience Details
  • It-Harvest
    Chief Marketing Officer |
    It-Harvest May 2020 - Present
    Birmingham, Mi, Us
    IT-Harvest is an industry research firm founded in 2005 to cover the growing number of cybersecurity vendors, now over 2600.• Product and corporate marketing, Tweeting. Content review. Product launch.• Marketing/posting for ""Curmudgeon: How to Succeed as as Industry Analyst" • Marketing/posting for "Security Yearbook 2021, "Security Yearbook 2020" and "Stiennon on Security" - Richard Stiennon. "Many" unique postsPromoting the book, multiple contributors, and multiple reviews. Go to market activities;
  • Marketing Consulting
    Contract (Product Marketing Management)
    Marketing Consulting Jun 2017 - Present
    • Smcacre.org Voting Center Representative, Census.gov Enumerator in SF Bay Area • SEIU (San Mateo) elections committee. Dealt with campaign violations. Created content• Elected to Board of Directors – UmunhumBrewing.com (2020)• Over 50,000 page views of posts written in 2020 (posts and articles, not comments) on LinkedIn • Gotomarketdojo.com Marketing in 2020 and 2019 for sold-out “Pre-fresher and Marketer of the Year” events (pre-RSA)• Cybersecurity Awards Judge 2020. Reviewed approximately 100 entries• Stevie Awards Judge, 2021. Reviewed approximately 100 entries in both 2019 and 2020
  • Gurucul
    Senior Product Marketing Manager
    Gurucul Sep 2016 - Jun 2017
    Gurucul is changing the way enterprises protect themselves against insider threats, account compromise and data exfiltration, on-premise and in the cloud. The company’s user and entity behavior analytics (UEBA) and identity access intelligence (IdA) technology uses machine learning and predictive anomaly detection to reduce the attack surface for accounts, unnecessary access rights and privileges, and identify, predict and prevent breaches. SaaS• Created B2B marketing content, landing pages, customer letters, demand generation, 1 of top 3 company bloggers• Increased social media presence (tweeting, LinkedIn), web content by approximately 5 times. Hootsuite• Reviewed content (credited) for “Borderless Behavior Analytics – Who’s Inside? What’re They Doing?” • Booth duty at major events, gave customer-facing presentations
  • Lastline, Inc. (Acquired By Vmware)
    Contract Product Marketing Management
    Lastline, Inc. (Acquired By Vmware) Feb 2016 - Aug 2016
    Lastline® is revolutionizing the way companies protect their networks and email. Their AI-powered network security solutions detect attacks and malicious network activity before suffering a costly data breach. SaaS.• Managed marketing team at trade shows, RSA, presentations, public relations, field sales training • Product award winning machine, 8 Grand Winner and Gold awards won (Infosecurity Products Guide, Golden Bridge, Cybersecurity, in addition to Bronze and Silver awards). Total of 16 awards.• Wrote 60% of the corporate blogs (technical blogs were different)• Quoted around 20 times in online press in one quarter. Including online USA Today
  • Capsilon (Acquired By Ellie Mae)
    Senior Product Marketing Manager
    Capsilon (Acquired By Ellie Mae) Jun 2014 - Feb 2015
    Capsilon's mission is to transform the entire mortgage experience with technology solutions that create significant efficiencies and enable better decision-making at every step. SaaS.Brought the company's website into the 21st century. Successful company competing in a conservative industry. Competing against one company whose stock has gone up over 1100% since going public in 2011. • Coordinated creation of new company website (including content creation, and doing all the SEO)• Managed all aspects of vendor presence at Mortgage Bankers Association (three locations) annual convention in Las Vegas. Created survey that gathered media attention. • Wrote "Respa-Tila "white paper, Sales Training Guide, monthly competitive updates (as part of gathering competitive intelligence), competitive grid • Responsible for Social Media, email lead generation and marketing launches of products. Hootsuite, among other packages. Created landing pages. Salesforce
  • Ahnlab (Shut Down Us Office)
    Director Of Marketing
    Ahnlab (Shut Down Us Office) Nov 2012 - Jun 2014
    AhnLab’s technologies and solutions seamlessly converge into a single platform to cope with evolving IT security challenges.Member of a team tasked with bringing a Korean based company's solutions into the US, with marketing driven locally.• Web (first US web site) and collateral content. Corporate and product messaging. Final set of eyes for any content from Korea. SEO, SEM• Developed 7 figure (low) 2014 marketing/lead generation budget.• Co-wrote Wiley “APTs for Dummies” eBook • Quoted in USA Today! • Gave 3 different presentations on a rotating basis during RSA San Francisco 2013 • Managed Black Hat (over 500 leads at 1/8 the cost of Korea managed RSA) and Microsoft Partner conferences. Created survey for Black Hat that gathered media attention.• Managed PR, lead generation (hands on), Google Adwords (company’s first use) • AhnLab blogger for the US (sole)• Put company on Spiceworks and into Data Connector events (managed these events)• Finalist in 4 out of 5 product awards entries. Obtained First Look in SC Magazine.• Company's first use of Google Adwords.• Press approved (one of primary press contacts)
  • Blue Coat Systems (Acquired By Symantec)
    Senior Product Marketing Manager
    Blue Coat Systems (Acquired By Symantec) May 2010 - Nov 2012
    Traditional content creation and marketing ompetitive intelligence. Company was wavering on strategy and ultimately was acquired by Thoma Bravo.• PMM for anti-malware/DLP appliance Hybrid SaaS alternative.• Wrote solutions briefs, competitive briefs, datasheets, and web content. Salesforce• Editor 2011 Mid-Year Security report • Booth duty at Interop and Black Hat (including set-up) • Sales training• Press approved
  • Avg Technologies
    Director Global Product Reviews
    Avg Technologies Sep 2008 - May 2010
    Prague, Cz
    Increased visibility for a company best known for a freemium model. Accelerated the company's winning awards and favorable product test reviews.• Wrote 2 Reviewers Guides • Won company multiple security awards (Infosecurity Product Guide, SC Magazine) • Onsite manager for RSA 2009 and 2010 San Francisco • Ghost writer for CEO blogs • Managed relationship with 3rd party test groups (including editing draft test reports)• Press approved
  • Mcafee
    Global Product Reviews Manager
    Mcafee Jan 2006 - Sep 2008
    San Jose, California, Us
    McAfee provides advanced security solutions to consumers, small and large businesses, enterprises, and governments. Half owned by Intel.• Pitched and managed product reviews for business products • Managed cross functional product review teams, relationship with 3rd part test groups and publications. • Recognition (by publications) received every 11 days over 24 month period!• Wrote press releases for awards won.

Craig Kensek Skills

Product Marketing Marketing Strategy Marketing Communications Product Launch Lead Generation Security Go To Market Strategy Saas Strategy Product Management Management Strategic Partnerships Competitive Analysis Marketing Public Relations Start Ups Blogging Enterprise Software Software As A Service Strategic Planning Competitive Intelligence Salesforce.com Cloud Computing White Papers Trade Shows Marketing Management Solution Selling Leadership Business Development Search Engine Optimization Writing Cross Functional Team Leadership Seo Messaging Demand Generation Collateral Corporate Management Pricing Marketing Literature Message Development Content Marcom Sem Internet Security Media Analysis Social Media Marketing Search Engine Marketing Social Media Project Management Email Marketing

Craig Kensek Education Details

  • Stanford University
    Stanford University
    Chemical Engineering
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Policy. Top 1% On Gmats

Frequently Asked Questions about Craig Kensek

What company does Craig Kensek work for?

Craig Kensek works for It-Harvest

What is Craig Kensek's role at the current company?

Craig Kensek's current role is Strategy | Corporate Marketing | Product Marketing | Marketing Management | Director | Communication | Cybersecurity.

What is Craig Kensek's email address?

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What is Craig Kensek's direct phone number?

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What schools did Craig Kensek attend?

Craig Kensek attended Stanford University, Northwestern University - Kellogg School Of Management.

What are some of Craig Kensek's interests?

Craig Kensek has interest in Kids, Exercise, Investing, Traveling, Electronics, International Traavel, Reading, Sports, Travel.

What skills is Craig Kensek known for?

Craig Kensek has skills like Product Marketing, Marketing Strategy, Marketing Communications, Product Launch, Lead Generation, Security, Go To Market Strategy, Saas, Strategy, Product Management, Management, Strategic Partnerships.

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